...The brand must always move forward; moving forward in the right direction, with new and compelling offerings and ways to market them (Kotler & Keller, 2009 p 253). Brand must carry on tradition and legacy for the future generation. I believe that brand with time and tradition behind them are stalwart. From a marketing managers perspective, they must make sure that they are meeting organizations goals and objectives by developing and maintaining marketing strategies in creating a strong brand for consumers. Kotler & Keller stated that marketer’s must have a vision of what the brand must be and do for consumers, which is called brand promise (Kotler & Keller, 2009). An article by Jim Carroll, he states that a brand is no longer what you say it is-it’s what they say it is. Carroll states that brands have become tarnished, losing respect in the eyes of consumers because of obsolescence, competition, and business model change or simply as we have seen of late, failure and error (Carroll, 2009). Carroll also challenge organizations ask themselves if their brand is from the “olden days” (Carroll, 2009). Carroll also points out that organizations need to be about brand innovation because it will most likely impact the brand (Carroll, 2009). Carroll states that organizations must: 1) Recognize that brand longevity is a critical issue; 2) Ensure that everyone in the organization is relentlessly focused on the currency of the brand; 3) Make sure that continuous brand innovation is...
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...BoBiometrics to Secure Networks John W. Sisson American Public University Contents Abstract 3 Biometrics to Secure Networks 4 Biometrics Defined 4 Biometric Process 5 Fingerprinting 6 Face Recognition 7 Iris Recognition 8 Hand Recognition 9 Voice Recognition 9 Dynamic Signature 10 Keystroke Dynamics 10 Gait Recognition 10 Facial Thermograph 11 Emergence 11 Obstacles to Biometric Success 12 Conclusion 13 References 15 Abstract Biometrics was once thought to be more of a science fiction means of authentication, not something that could be used in real life applications. The cost was much higher than most companies dreamed of spending. Username and passwords were an effective and efficient means of security. Computer security was not looked at as a must, but more of a way to keep honest people honest. However, as computing power increased, and corporate espionage has led to massive losses for companies, computer security needs increased. Passwords just were not the best means of securing a network anymore. At the same time, improvements in technology made the use of biometrics more efficient. We will now examine the different types of biometric and how they will make the network more secure. Biometrics to Secure Networks For years, passwords have been the method used to secure networks. A user would input his or her userid and password to gain access. Many times, the userid was also the first portion of the users E-mail address. This means...
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...Core Curriculum: Moving Forward What is core curriculum? A curriculum is a set of courses that students are required to take in a school. Curriculum could one of two things, the range of courses from which students have to take or a specific learning program. The core curricula are most often instituted at the primary and secondary level by the Department of Education. In the near future the entire US School System will be transitioning into the Common Core State Standards (CCSS). “The Common Core State Standards (CCSS) are the latest iteration of this phenomenon and they will define the educational landscape in the United States for many years to come” (Gehsmann & Templeton, 2012). In 2009-10 states were given the option to adopt the new standards with the possibility of competitive funds from the federal government. While the transition to these new standards will not be easy, it will thrust education into a place it has never been before. “Implemented correctly, the common standards and assessments can vault education over the barrier of low-level test preparations and toward the goal of world-class learning outcomes for all students” (Conley, 2011). The standards will highlight two areas, English and mathematics. However, high school English standards are for reading, writing, speaking, and listening and intertwined with other subjects as well. The goals of these standards are to specify the knowledge and skills that teachers are suppose to assess and to raise the...
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...Running Head: BSN PROFESSIONALLY MOVING FORWARD BSN Professionally Moving Forward Annemarie Rivaldo-Lindner The College at Brockport State University of New York Introduction It is a matter of professional choice at this point. Registered nurses can either, continue their education and earn a baccalaureate, or remain licensed with their associate degree. Both of these degrees allow a registered nurse to take the same exam for licensure. The level of education has proven that those who have completed a higher degree earn more money and have more opportunity for advancement. The registered nurse by some may be viewed more as a trade and not a profession, if those nurses have completed the level of associate degree. There is action being and been taken by other countries to make it mandatory for registered nurses to receive their baccalaureate in order to become licensed and practice. Baccalaureate nursing has proven better patient outcomes, than by those registered nurses licensed with an associate degree. Baccalaureate registered nurses earn a higher salary and have more opportunity for advancement; they are able to handle situations which require critical thinking skills and a more complex patient assignment. Pro’s and Con’s There are points in which an associate degree registered nurse will remain just that. The registered nurse role is extremely demanding. The idea of working 8-12 hours...
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...MSO: Moving Forward and Beyond Leslie L Daniels Organizational Behavior Instructor L Dunn South University Online September 9, 2011 Through many hours and meticulously going over all our data, I am here to offer a solution to some opportunities for MSO to move forward beyond this hiccup. MSO has a long history of success. Since its inception it has been groomed for creating a niche that appealed to all women of all walks of life. This organization started in a basement and has grown to a powerhouse of cooking, books, magazines, home products to homes. In the recent year or so MSO has taken some hits. Our stock has suffered, our employees have suffered and most importantly of credibility with our customers. The morale of its employees, the confidence in the market and consumers’ confidence has all taken one in the chin. MSO has to step it up and remove all doubts that this not the same company it was before and the transgressions of the founder are not ours to carry. We are more than just Martha; we are Martha Stewart Living Omnimedia. Over the next twenty minutes we will discuss leadership training, change within the organization, opening lines of communications, rebuilding trust in our relationship with our customer and create a motivation that allows MSO to thrive once again in better fashion. First step let us discuss opening lines of communication. It is the first step to restoring the confidence of MSO leadership to its employees. We should lay out a plan to the...
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...Health Reform Moving Forward 10/7/2012 David M Severance | How do you reform something that is so messed up that one wonders how it is possible? Currently on the table is the “Patient Protection and Affordable Care Act (PPACA), better known as Obamacare (Cannon and Tanner). As someone that is currently uninsured and low income, I would likely benefit greatly from this plan. On the surface it seems like a good idea; however where do we live? When did the United States Constitution give the United States government so much power that they could mandate we participate in a program? Even Income Tax is technically voluntary. PPACA (Obamacare) is the most extensive overhaul of the American health care system since the passage of Medicare in 1965; more so than Medicare part D that came to pass under George W. Bush; which was the largest expansion to Medicare since inception. If reform is what is truly desired, why not look at the effect of what the free market can do if allowed to do what it is designed to do. A few years ago, Target Stores decided to start a program in Florida charging $4 for a 30 day supply of most generic prescription drugs. How long after that did Wal-Mart take the program national? Less than 3 months. There was no way that the world’s largest retailer was going to let Target create a market strategy like that unchecked. Today, just about every major retail city has the same program in several different stores. In Colorado you find it at Target, Wal-Mart...
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...In the age of technological advances, the older founders the industry were finding it hard to stay afloat as their younger, perkier counterparts took the stage with fancier innovations. Needless to say, they needed to found a way to counteract profit loss and unhappy stock holders. The announcement that IBM would repurchase $2.5 billion of its own stock resulted in a price jump of 7% because "stock buybacks are a traditional way for corporations to return excess cash to shareholders without increasing quarterly dividend requirements. These payments are one-time cash distributions, over and above the normal cash dividend amounts, with the shares normally repurchased in open market transactions. In fact, in recent years, share repurchases have returned more cash to shareholders than cash dividends" (Hurtt, Kreuze, & Langsam, 2008). "Stock buybacks can increase stock prices on announcement, due to the anticipated reduction in the number of shares outstanding" creating a seller's market (Hurtt, Kreuze, & Langsam, 2008). for someone with a surplus of stocks in their hand, this is a favorable situation. "Companies often dispute this direct relationship. Intel, for example, spent approximately $4 billion on stock buybacks during 2004 and issued 63.7 million shares to employees due to the exercise of stock options. To counteract dilution from these options exercises, $641 million in cash outflows were required. Moreover, while Intel has repurchased 2.2 billion...
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...shifting too much weight Don’t let your feet face the side wall or find yourself too close, that will hinder your positioning and cause you to have to move two steps just to get back to a central location A helpful tool to make sure you don’t wrongly position yourself on accident, is to imagine a “X” on the floor and use that imaginary line to position yourself. It is important to keep your weight back, this allows a better serve and push into center court Moving to the ball Always remain balanced and positioned. Keep your knees comfortably spaced between your hips. Never sprint to any position, just “flow” there. Ready Position The ready position is with your knees slightly bent, your butt is low, and your ready to receive any shot Keep your racket above waste, due to a shot know as the reflex shot. Read your opponent’s Shot Watch your opponents shoulders. If the shoulders dip down, usually means low shot, if they tilt up, it will probably be a defensive shot. Watch your opponents hips. If they open up or face forward, they are usually going crosscourt. If hips stay closed, they are going down the line. Watch your opponents feet. If they step toward the side wall, they are probably going to hit it on the side wall. In time, you will be able to start being able to “sense” your opponent. Dictate Your Opponent’s Shots Play the center location of the court well. Set up in the area so you can cover all of court, but in a way limit your opponents variety of a shot by not...
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...Modern accounting systems achieve accounting needs while contributing improved accurateness in surveying trends, allowing collaboration and giving rapid access to records. Modern accounting systems interweave traditional processing of data and the advanced inputting methods. New systems help management increase their time and profits while spending less. According to the text accounting is “the information system that measures business activity, processes the data into reports, and communicates the results to decision makers” (kllkflksj). Companies use this information for lots of different reasons. For example, when deciding to take out a loan, move forward on a project, or purchase new equipment and many more scenarios. The ease and speed of modern accounting systems allows corporations and individuals to spend less time on the transactions and more time on major decisions and improvements. Modern accounting is not just for businesses. Individuals can input all of their financial information and make important decisions. People can set up spreadsheets to track checking and savings accounts. They can see where their money is actually going. Also, people can set up different spreadsheets to track financial information to even help them decide on what to do with their money. Such as, invest, save, or retire. Modern accounting also reduces costs. Traditional accounting methods use many resources, such as paper and pencil. There are programs out now so people do not have to...
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...fans—— who is the best football player in the world now? The answer comes from two famous football players: Cristiano Ronaldo and Lionel Messi. In my opinion, Messi and Cristiano Ronaldo are all excellent football players. They all have masterly football technique and high support. Thousands of football fans from the whole world support them. But I pay more attention on their dissimilarity rather than who is the best one. I think they have much different from each other. It is very interesting to discuss their dissimilarity. First, their position in field is different. Cristiano Ronaldo is a wing forward. The job for a wing forward is creating more chances for the centre forward, shooting from long distance and cutting back for centre. On the other hand, Lionel Messi is a second striker. The job for a second striker is organizing the attack for the whole team, helping the centre forward to get goal and attracting the defend players. Second, their way to get a goal is different. Cristiano Ronaldo is a versatile player. He can use many means to get a goal, such as shooting from long distance, free kick and header. In comparison with Cristiano Ronaldo, Messi just have simplex way to get a goal. His way is shooting from close distance. Although it sounds very humdrum, but Messi’s shoot is very minatory. Third, their peculiarity of dribble is different. The speed of Cristiano Ronaldo’s action is very fast especially for Ronaldo’s legs. Cristiano Ronaldo is a dribble trickster. He always...
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...Attitude/Mentality, Desire to Learn/Improve, Sportsmanship, Self-Confidence & Listening skills COMMENTS: From what I have seen, Kennedy has produced some solid soccer. She shows sound technical ability and a good understanding of the game. I would like to encourage Kennedy to push herself a little harder in practice as this will speed up her development. During the games I have seen I have been impressed with her attitude and competitiveness, this will help push her along in her soccer endeavors . 1) I would like to see Kennedy utilize her technical skills more often. Meaning, instead of striking the ball up field for distance, to connect a pass or dribble the forward into open space. 2) I believe if Kennedy can concentrate and be present at practice, she will develop into a fine player. I look forward to working with her throughout the rest of the year and future. Keep up the good...
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...1 Case Assignment 4 C ASE : “C ONTRACTUAL I NNOVATION IN THE U.K. E NERGY M ARKETS I NSTRUCTIONS : Work in groups of 3. Hand in typewritten solutions with no more than 3 pages. Question 1- 4 is each worth 5 points, while Question 5 and 6 are each worth 40 points. 1. Why does Eastern want more generating capacity? 2. What prevented Eastern from increasing its own electricity generation capacity? 3. What were the main reasons for Enron to enter into the agreement with Eastern to receive gas and supply the value of electricity rather than operate simply as an independent power plant (IPP). 4. Despite using Sutton as a hedge for its commitment to Eastern, what residual operating risk would Enron be taking? 5. Using information in the case, estimate the value of Eastern’s option to purchase 700 MWH (mega watts per hour) of electricity from Enron for a typical (seasonally adjusted) half an hour interval in 1996. Use estimated daily volatilities in the case and assume a correlation coefficient of 0.1 between gas and electricity prices and assume a heat rate of 7.0MMBtu/MWh. First estimate the value of the half and hour option without any additional costs, and then build in the additional costs: (a) Variable charge for plant operating = L357.5 per half hour. NOTE: The letter L is used to denote British Pounds. (b) Gas transportation and plant startup/shutdown costs of 10% of total gas costs. Also provide the total expected profit for a full year after additionally considering fixed costs...
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...FORECASTING FUNDAMENTALS Forecast: A prediction, projection, or estimate of some future activity, event, or occurrence. Types of Forecasts * Economic forecasts * Predict a variety of economic indicators, like money supply, inflation rates, interest rates, etc. * Technological forecasts * Predict rates of technological progress and innovation. * Demand forecasts * Predict the future demand for a company’s products or services. Since virtually all the operations management decisions (in both the strategic category and the tactical category) require as input a good estimate of future demand, this is the type of forecasting that is emphasized in our textbook and in this course. TYPES OF FORECASTING METHODS Qualitative methods: These types of forecasting methods are based on judgments, opinions, intuition, emotions, or personal experiences and are subjective in nature. They do not rely on any rigorous mathematical computations. Quantitative methods: These types of forecasting methods are based on mathematical (quantitative) models, and are objective in nature. They rely heavily on mathematical computations. QUALITATIVE FORECASTING METHODS Qualitative Methods ...
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...Beyond Technical Analysis Beyond Technical Analysis: How to Develop and Implement a Winning Trading System Tushar S. Chande, PhD John Wiley 61 Sons, Inc. New York • Chichester • Brisbane • Toronto • Singapore • Weinheim This text is printed on acid-free paper. Copyright © 1997 by Tushar S. Chande. Published by John Wiley & Sons, Inc. Data Scrambling is a trademark of Tushar S. Chande. TradeStadon, System Writer Plus, and Power Editor are trademarks of Omega Research, Inc. Excel is a registered trademark of Microsoft Corporation. Continuous Contractor is a trademark of TechTools, Inc. Portfolio Analyzer is a trademark of Tom Berry. All rights reserved. Printed simultaneously in Canada. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the permission of the copyright holder is unlawful. Requests for permission or further information should be addressed to the Permissions Department of John Wiley & Sons. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging in Publicaton Data: Chande, Tushar S., 1958Beyond technical analysis : how...
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...HR Plan-09s HR Demand: Demand Forecasting Techniques I. Index/Trend Analysis II. The Delphi Technique III. Moving Average Method IV. Regression Analysis Method I. Index/Trend Analysis Examining the relationship over time between an operational business index, such as level of sales, and the demand for labour (as reflected by the number of employees in the workforce) is a relatively straightforward quantitative demand forecasting technique commonly employed by many organizations (see the following Table) Table: Index/Trend Analysis |Year |Sales |Number of Employees |Index | | |(Tk thousands) | |(Sales [Tk thousands] per Employee) | |2003 |2800 |155 |18.06 | |2004 |3050 |171 |17.83 | |2005 |3195 |166 |19.25 | |2006 |3300 |177 |18.64 | |2007 |3500 |188 |18.64 ...
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