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Mutual Case

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Submitted By elebron9
Words 327
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Al evaluar el caso se obtiene que su plan de jubilación es muy exitoso por 4 años consecutivos en las ventas de sus planes. Pero muchos de los clientes prefieren el plan 401 (k) que es mas familiar.

Según Gates: después de su investigación de la compañía encontraron que un 42% de los clientes no estaban preparados o no tienen una idea establecida en cuanto la jubilación a sus 67 años, ellos hicieron esta investigación a través de entrevistas telefónicas por encuestadores profesionales. Las personas no ahorran para la jubilación sino mas bien para la compra de una casa, un carro o pagar la universidad en el camino. Al realizar la entrevista le ayudo a identificar que los clientes que tienen en mente el plan de jubilación prefieren viajar.

Tienen un programa establecido en el cual donde ellos se comunican con sus clientes para ofrecerle el plan a través de llamadas telefónicas o un tipo de chat en línea, ciertos clientes que son atendidos telefónicamente le gustaría obtener la información escrita gratuita para tener mas información de que se le esta ofreciendo.

Tiene como estrategias la serie de “El Smart View” de le muestra varios temas reales tales como: : “¿Cuánto debe ahorrar?”, “ los nerviosismos a la hora de jubilación”; además tienen una pagina oficial en Facebook por nombre de Retiresmart.

Ellos le envía a través de emails a sus clientes informándoles de la dicha serie para que así ellos tengas una visión futura mas amplia para su jubilación y los beneficios.

Cuando una persona cambia de empleo o se retira, le presentan la opción de seguir con su plan o salir.

Clasifican tres (3) tipos de inversionistas: * Seguros de si mismo- que las personas que conocen el plan y lo tienen * Seguro- los saben pero por el momento no le interesan y le brindan información adicional para un futuro. * La apatía- los que no saben

Utilizan mensajes creativos para los clientes de diferentes edades y sexos.

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