...Product/service being offered Myer is Australia's largest department store group, and a market leader in Australian retailing, offering an unrivalled choice in the latest national, international and 'exclusive to Myer' brands across women's, men's, and children's fashion, as well as accessories, cosmetics, homeware, and much more. Myer’s focus remains on being the first choice for customers when shopping for fashion, cosmetics and the home. They have the largest range of desired brands and styles that offer newness, fashionability, quality and value, with increasing exclusivity. The Myer merchandise offer includes 11 core product categories: Womenswear; Menswear; Miss Shop (Youth); Childrenswear; Intimate apparel; Beauty, fragrance and cosmetics; Homewares; Electrical goods; Toys; Footwear, handbags and accessories; and General merchandise. Besides having a wide range of merchandise, Myer also provide services in selected stores, which include Cafés and Restaurants, Formal Hire, Optical, Hair and Beauty Salons, florist (My Flowerhouse),Weight Watchers Lifestyle Centres, Photographic, and Myer Bridal & Gift Registry. Sources of value Value creation and delivery is a key element for strategic customer relationship management. Value can be thought of as the relationship between the benefits experienced from a product or service and the sacrifices made to enjoy those benefits. * Value from product In terms of product innovation, Myer has introduced a new sister site...
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...Running head: Myers-Briggs and SVIB Tests Myers-Briggs and SVIB Tests Name: Institution: Course: Tutor: Date Abstract Myers-Briggs and SVIB Tests are personality test carried on people. These tests are important because they help to gauge the people personality. This paper will analyze this tests and whether they are applicable to a college student taking a business course. Myers-Briggs personality test This is a type of test that help people to know their personality or the reason they behave in a particular way. This test will help people to know why they behave in a certain way and can also improve the relationship with others. MBIT uses four indicators namely Introversion /Extraversion, Thinking/Feeling, Intuition/Sensing, and Judging/Perceiving. Introversion or Extraversion I posses introversion characteristics which include: thinking before acting, always internally motivated by something and loves direct communication others. Thinking before acting helps me to avoid regretting the result achieved. This helps me to avoid collision with others or doing something that might have high regrets in future. This helps me make informed decisions which are based on facts not mere assumptions. In future while working: it will help me in achieving the best result in all my duties. I also prefer one on one communication...
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...arising from motives, feelings, thoughts, and other major areas of psychological function. Personality is expressed through its influences on the body, in conscious mental life, and through the individual's social behavior" (Mayer, 2005). The Bible tells us that we each have our own unique personality. Romans 12:4-6 says “For as in one body we have many members, and the members do not all have the same function, so we, though many, are one body in Christ, and individually members one of another. Having gifts that differ according to the grace given to us, let us use them: if prophecy, in proportion to our faith;” Katharine Cook Briggs and her daughter, Isabel Briggs Myers came up with a questionnaire designed to measure psychological preferences in how people perceive the world and make decisions. After taking the Myers-Briggs Type Indicator (MBTI) assessment the test concluded that out of the sixteen personality types I was an ISTJ...
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...ways personality tests are given. Some personality tests give the person a choice between “a” or “b”, or yes and no, but others may have a scale from 1-5 and the person has to choose whether they strongly agree or disagree. A personality test may not be completely correct due to the person not being studied, but only being scored by their answers and consistency. The tests often ask the same questions in different ways in order to see the inconsistencies in answers. “The Myers-Briggs Type Indicator (MBTI) is commonly used by corporations and by marriage counselors. Corporations will type their employees and train in the hopes that everybody learns to get along with types that are different from themselves, to communicate better. Marriage counselors use the MBTI to help spouses communicate better through understanding.” (Craig). The eight letters used to describe personality are: E, I, S, N, T, F, J and P. Each letter means something different and are combined to describe your personality. The results of my Myers-Briggs personality test were close to how I...
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...Company Overview Bristol Myers Squibb (BMS) is a world-wide Bio-Pharmaceutical company which focuses on “discovering, developing, and delivering innovative medicines that helps patients prevail over serious diseases” (BMS 1). In 1887, John Ripley Myers and William McLaren Bristol bought a near-bankrupt pharmaceuticals company centered in Clinton, New Jersey. Today, the company as a whole focuses primarily on developing medicines to fight cancer, hepatitis, HIV/AIDS, and diabetes, but the beginnings years of the company had an extremely different outlook. It took nearly fifteen years before the company started turning a profit, but ever since the turn of the century in 1900, BMS has been able to stay in the black. The company’s first two successful products was the first toothpaste to include a disinfectant called Ipana, and a laxative mineral salt called Sal Hepatica. By 1924, the company had gone international and profited a million dollars for the first time. Bristol Myers Squibb was also able to issue stock for the first time in 1929, as it was traded on the New York Stock Exchange. Throughout the 1960’s and 1970’s, the company was able to expand into the baby formula and antibiotics market, as well as creating the first electronic toothbrush. In 2001, the company was voted the “Most Admired Pharmaceutical Company” by Fortune Magazine, and today the company has continued its progression into the fields of oncology and antibiotics. Bristol Myers Squibb continues to set high...
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...The Myers-Briggs indicators (MBTI) is based on the work of Carl Jung and reports a people preferred way of attending to the world and making decision based on psychological. The aim of MBTI is to identify, from self-report of easily recognize reactions, the preference of people in regard to perception and judgment. Therefore the effects of every preference singly and in combination can be established by research and put to practical. It was developed in 1940s by Isable Briggs Myers and original research is done in 1940s and 50s. It indicates personality inventory to make a theory of psychological types prescribed by C.G Jung understandable and useful in our human life. MBTI has included perfect through continual test research and development...
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...Myers-Briggs assessment critique Abstract This critique will cover personal observations and analysis of the Myers-Briggs assessment. The assessment helps describe personality types according to Carl Jung and Isabel Briggs Myers typology. After completion, there are two different descriptions along with a career identifier based on the type of personality the test described. Myers-Briggs assessment critique When I originally completed the test about 10 days ago, I was very skeptical of this assessment because I felt that my answers or my train of thought might change based on how I feel today or this week. I decided to take this test today to see if there was any difference on the personality type it would present. I want to point out that I did not remember, nor did I care to remember my previous answers when I originally took this personality assessment. I was not amazed, but definitely surprised when I saw ENTJ (Extraverted, Intuitive, Thinking and Judging) code again; although extraverted and thinking blocks were significantly higher the second time I completed the assessment. This gave me a better idea and positive perception about this typology test, as I do not remember taking this type of an assessment in the past. Reading ENTJ type description by J. Butt and M.M. Heiss made me ask more questions than understanding simply because of generalization aspects. Yes, many things in the psychological description fit my personality type, but they are describing many...
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...Myers-Briggs assignment Myers-Briggs assignment My type on this assignment was the ESFP, Extraverted- Sensing- Feeling -Perceiving. The analysis of my formula type is that I am a slightly expressed extravert, moderately expressed sensing personality, distinctively expressed feeling personality and slightly expressed perceiving personality. According the results I love people, excitement, telling stories and having fun. This is very accurate about my personality. I love to be around people and am always looking for something exciting and fun to do. In general I love to have fun. One of the things the article I read said about ESFPs is that they are attracted to new ideas and new fashions and gadgets… I don’t see that so much in myself. However, it also says that ESFPs love to tell colorful stories and I definitely do that. I have the tendency to make an otherwise boring event turn to something very interesting. I do love to talk, which is another quality, but I am also a good listener. As far as the functional Analysis, the introverted feeling interest me greatly. I often have trouble making decisions as to what to say and when to say. I have feelings of what could happen or who might be hurt if I say or do certain things. I often weigh out my actions before I say or do them. I am a caretaker and try my hardest not to hurt anyone’s feelings or cause unnecessary harm. Next, I would say the extraverted sensing part of my personality...
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...Introduction Purpose: The purpose of this paper is the understanding of the own Myers-Briggs Personality Type. The paper stimulates you to think about the key traits of your type and in this way you learn more about yourself. Furthermore you have the chance to make a plan about character traits you might want to change. Approach: At first I completed the Myers-Briggs Personality Type. The result was that I am an extraverted, sensing, feeling and perceiving person. Next I researched my type and its key traits. At least I answered the given questions . Self-analysis Response The Myers-Briggs Type Indicator shows that I am a very outgoing person. One of my passions is travelling because I can meet new people and make a lot of new experiences. I have a wide circle of friends and feel comfortable in groups. The Sensing side of me shows that experience speaks to me louder than words. I am a very practical person. That means I have to do something on my own to understand what I’m learning. In addition I am a friendly and compassionate person. I always try to help people and establish harmony. Injustice is something I always try to avoid. The most decisions in life I make with my heart and not with my head. That means I often don’t do what seems right but what feels right. The biggest success for my team might by my feeling side. I am a very good listener and try to maintain harmony in the group. If necessary I mediate between people and resolve the...
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...Think Piece #1 Myers-Briggs Psychological Types In the early 1900’s, famed Swiss Psychologist, Carl Gustav Jung recognize that people had distinctly different preferences which leads to different behaviors. Carl Jung developed and characterized people into two perceiving functions; Sensation and Intuition, and two judging functions; Thinking and Feeling. These functions were then modified by two main attitude types; Extraversion and Introversion. Carl Jung believed that we all use these four functions throughout our lives, but individually we use different functions with a varying amount of success and frequency. During World War II, American Psychologist Isabel Myers and her mother Katherine Briggs interest in Jung’s personality types led to their creation of the Myers-Briggs Type Indicator (MTBI) examination. Their goal was to help people understand themselves and each other so that they may work in war-time tasks that suited their personality types therefore increasing happiness, creativity, and production. In this “Think Piece” assignment, I will; - Discuss the results of my psychological type given by Myers-Briggs test on-line. - How my specific type affects my behavior at work? - Discuss the psychological type of someone whose type is completely opposite of mine. - Use the Myers-Briggs concepts to describe how the relationship between the two of us could be uncomfortable. - Describe also how I may be able to complement the opposite psychological type. This review...
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...The Myers-Briggs Type Indicator® (MBTI) is a psychometric test used to measure psychological preferences in how a person makes decisions and perceives their surrounding environment. A mother-daughter pair, Katherine Briggs and Isabel Myers developed the test based on the typological theories of Carl Gustav Jung. After more than fifty-years of research and development, the MBTI has become the most widely used and respected personality tool. Eighty-nine companies out of the US Fortune 100 make use of it for recruitment and selection, or to help employees gain a better understanding of themselves and their colleagues (Psychometric Success, 2013). The primary theory behind the MBTI is that each person's personality fits into only one of sixteen types. These categories are based on four features of personality, each consisting of two opposite preferences called dichotomies. The MBTI combines an individual’s preferences from each dichotomous pair, denoted by a letter, to yield one of the personality types. Each type is equally valuable and according to the theory, everyone has an innate preference that determines how he or she will behave in all situations (Myers-Briggs, 2013). The four dimensions are: Extroversion (E) vs Introversion (I). This dimension reflects the perceptual orientation of the individual. Extroverts are said to react to immediate and objective conditions in the environment. Introverts, however, look inward to their internal and subjective reactions...
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...The Myers-Briggs Type Indicator: The Benefits, Challenges and Application in Public Speaking and Communications The Myers-Briggs Type Indicator is a personality assessment tool that provides people with a very clear understanding of their personality and how that personality influences all the different aspects in their lives. There are sixteen different personality types and each one has the description of how that person behaves in the society. People can greatly benefit from knowing and understanding their Myers-Briggs type. When people know their personality type and spend time understanding how their personality works, they become more efficient and genuine individuals. The MBTI creates self-awareness in people which make them feel better...
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...The purpose of the Myers-Briggs Personality Test is to identify ones personality type for further understanding of oneself. This test goes into great detail about ones personality type while addressing both the pros and cons of the personality as well. While analyzing the results of my personality test, I’ve learned that my personality type is ENFP, an Idealist. I will utilize the results to understand both my strengths and weaknesses to provide me insight in how to maximize my potential in all are aspects of life. Step 1 (E) Extraversion After taking the Myers-Briggs Personality Test, I found that I was an extraversion preferred to introversion. As I grew up, I loved interacting with people and my hobbies tend to involve my friends. At work I have started multiple gatherings where employees could enjoy themselves such as: organizing a corporate team to play in a league,...
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...The Myers-Briggs Type Inventory: A Jack of All Trades & Industries Kayla Acton Industrial/Organizational Psychology PSY 7610 Tests & Measurements 3rd Quarter, 2012 2813 Blossom Lane Evansville, IN 47711 Telephone: 812-618-5512 Email: kevin_kayla_acton@live.com Instructor: Dr. Richard Klein TABLE OF CONTENTS Abstract . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 3 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 4-6 Article Summaries. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 6-15 Critical Evaluation of a Psychological Measure . . . . . . . . . . . . . . . . . . . . . . . .page 15-17 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .page 17-20 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 21-23 Abstract The purpose of this literature review is to determine if the Myers-Briggs Types Indicator possesses the necessary validity and reliability to be considered an appropriate tool for use in industrial/organizational settings. Some research has disputed the accuracy of its psychometric properties, including Furnham (1990) who asserts that the MBTI is too vulnerable to individuals who falsify their answers. Another critic is Pittenger...
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...Myers Briggs Type Indicator Introduction Can you name anything that Elon Musk, Hilary Clinton, Jodie Foster, and Russell Crowe have in common? According to Myers Briggs type indicator, they are all INTJ’s. I just took the test and discovered that I am also an INTJ and that INTJ’s only make up about 2.9% of the population. Elon Musk is someone I didn’t know too much before I took Myers Briggs test, but soon realized how cool he made INTJ’s seem. You will discover many great contributions Elon Musk made to the world, my MBTI results and knowledge of my strengths, and similarities in behaviors and traits Elon Must and I have in common. Elon Musk has made many great contributions to the world. He is co-founder of the online financial services company X .com who later merged with Confinity which had developed an online payment system called PayPal. A specific situation that Elon Musk exhibited leadership traits is him trying to send astronauts to Mars in the next 10mto 20 years. He is the founder of the private spaceflight firm SpaceX, and last November laid out his vision for establishing a huge Red Planet colony that could one day support up to 80,000 people. INTJs make up 2.9% of the population and those traits relate to their personality type in so many ways. Our similar characteristics include strategic and goal oriented. Also a natural leader, calm and analytical. These traits relate to Elon Musk because they all describe the type of person he is. According to Forbes...
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