...Case Study – New York Times Student Name University Name Date: Executive Summary New York Times is a prominent daily newspaper in the United States. The organization has started its operations in 1851 in New York City and expanded its services to other states in the country over a period of time. With the headquarters located in New York, the organization has circulation of 1.8 million. Recently, New York Times has been facing wide-variety of challenges which needs to be addressed with an immediate effect so that there would not be any major impact on the future growth prospects of the organization. Some of the major issues that New York Times facing are plummeting revenues, inability to sustain with business transformation and poor operating cash flow. The major reasons for these challenges are increasing operational costs, reduced print subscriptions, reducing advertising revenue, rapidly changing technologies, changing consumer behaviours, lack of revenue from digital platforms, and poor online financial strategy etc. In order to address these challenges, it is recommended for the organization to follow two business strategies. They are Business Process Reengineering Strategy and Monetizing Digital Platforms. By implementing these strategies, New York Times can see improvement in speed of service provision, operational cost, quality of service and productivity. The paper also suggested a couple of change management models that help New York Times to successfully...
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...Company chief executive officer Craig Dubow’s goal for USA Today and commitment to the customer is “getting news and information into the hands of consumers faster than ever before.” This commitment is one that matches the current marketing goal for USA Today which is to be more innovative in order to differentiate its product from competitors. USA Today showed consistency with this goal by showing innovation in the marketing program. USA Today’s marketing program includes online publications, on-demand news and information, and brand extensions and partnerships. These goals are also consistent with customer demand for digital options as technological advances and mobile access increase. Within the national newspaper industry, USA Today still has the largest print circulation and highest volume of newsstand sales in the industry even though the newspaper’s print circulation has declined. However, its digital subscriptions fall significantly behind its major competitors and USA Today is no longer the most widely read newspaper. In regards to printed newspaper circulation, the industry as a whole is experiencing a decline in performance. This is due to decreased revenues, decreased sales and increased costs. Advertising revenues have declined by 51 percent since 2005. Part of a cultural trend, sales of printed newspapers have also decreased as the customer obtains news from other free sources of media. Increased costs of promotion, newsprint expenses, and distribution also...
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...The New York Times Paywall Every newspaper in the country is paying close, close attention [to the Times paywall], wondering if they can get readers of online news to pay. Is that the future, or a desperate attempt to recreate the past?. . . Will paywalls work for newspapers? — Tom Ashbrook, host of On Point, National Public Radio1 On March 28, 2011, The New York Times (The Times) website became a restricted site. The home page and section front pages were unrestricted, but users who exceeded the allotted “free quota” of 20 articles for a month were directed to a web page where they could purchase a digital subscription. The paywall was launched earlier on March 17, 2011, in Canada, which served as the testing ground to detect and resolve possible problems before the global launch. The Times website had been mostly free for its entire existence, except for a few months in 2006–2007 when TimesSelect was launched. Traditional newspapers had been struggling to maintain profitability in the online medium, and they were eager to see how the public would react to the creation of a paywall at the most popular news website in the U.S. Martin Nisenholtz, the senior vice president of Digital Operations at The Times, was optimistic about the willingness of users to pay: I think the majority of people are honest and care about great journalism and The New York Times. When you look at the research that we’ve done, tons of people actually say, “Jeez, we’ve felt sort of guilty...
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...USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill USA TODAY – INNOVATION IN AN EVOLVING INDUSTRY: INDIVIDUAL CASE STUDY Victoria Hill Table of Contents 1. Executive Summary ............................................................................................................................. 3 2. Identification of the Problem ............................................................................................................... 3 3. SWOT Analysis..................................................................................................................................... 4 3. 1. Strengths ..................................................................................................................................... 4 Strength 1. Highly innovative newspaper company that has been a leader in news development .... 4 Strength 2 – Gannett is currently the largest newspaper distributor in terms of circulation ............. 4 Strength 3 – Strong portfolio with multiple Brand Extensions and Partnerships ............................... 4 Strength 4 – Excellent presence and distribution in the digital environment .................................... 4 3.2. Weaknesses .................................................................................................................................. 6 Weakness 1 – Relatively small amount of digital subscribers ....................................................
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...THE NEW YORK TIMES COMPANY: A Case Study Analysis John J. Head WestCom Group Consulting Inc. School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 November 8, 2012 ©2012 John J Head Source: New York Times Co. Table of Contents I. Historical Overview 1 Early steps 2 Diversification 3 Challenges, changes 4 II. Organizational structure 5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs. The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers...
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...Case Study Diesel complements its high fashion with high-tech NEC video walls Quick Facts Facility: Diesel retail stores Location: New York City, NY, and San Francisco, CA Challenge: Keep customers in store longer with digital media branding and promotional messaging Solution: 46” NEC X462UN Date: December 2011 Many of today’s retailers are trying to understand how to best create an engaging in-store experience within their traditional retail environments. Additionally, brand representatives need a way to engage consumers who are increasingly accustomed to the convenience of online shopping. Diesel S.p.A. was faced with a similar challenge, even as one of the world’s leading designers of high-end, readyto-wear fashion apparel. The company operates more than 400 stores around the world, including 50 in the United States. sought a similar collaboration with YCD for a retail store environment that would reflect its hip style and provide relevant brand messaging to customers. Diesel wanted to install the system at flagship locations in New York and San Francisco with scalability for other locations and future growth. YCD was founded in 1999 on the principle that it would provide corporations with advanced digital media solutions on a flexible platform designed to help businesses attract clients, reinforce branding and ensure a measurable impact on their business. These solutions were exactly what Diesel needed, especially from a company that has partnered with more than 2000...
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...M.A. Digital Culture and Technology Digital Effect Dissertation Proposal Introduction The aim of this dissertation is to question the nature of digital cinema and its relationship to analogue filmmaking. I would like to argue that “pure” digital or analogue cinema does not exist anymore. Even films which are shot and edited using digital technology, in most cases, eventually will be printed onto film in order to be projected. I am interested in the transformation of storytelling and narration caused by digital revolution. I will analyse the shift that occurred in cinema after 1997, when the video techniques became more popular. I would like to avoid simplifying or dismissive statements about the aesthetics developed by digital techniques. It is a very rare occurrence for a film to be entirely analogue or digital. Therefore, I intend to talk about the intersection of digital and analogue techniques and the effect that digital practices have upon the tradition of storytelling. In their analysis of new media, Anna Everett and John T. Caldwell describe this intersection of analogue and digital with a term “digitextuality”. This fusion of “digital” and “intertextuality” illustrates the process in which old media acquire new shape and form: M.A. Digital Culture and Technology New digital media technologies make meaning not only by building a new text through absorption and transformation of other texts, but also by embedding the entirety of other texts (analogue and digital)...
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...1. What are the changes that the newspaper industry is going through? Where do you think the “technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and revenue model. The change from print media to digital media has provided a big challenge for the newspaper industry. Their main revenue streams have always been based on advertising. Online advertising brings much lesser revenues than print advertisements and a big gap appears. The internet causes on the one side the move from consumers to online consumption and on the other side a lot of retailers are using their own website as an advertising tool or are using free websites to reach their target groups. The technology itself is going through rapid changes as is in early stage of adoption by news agencies and consumers. Exhibit 4 indicates a decline in Print subscription for NYT and Exhibit 8 demonstrates steady rise in web traffic for online...
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...investors question the move. After the recession, many big corporations like Lehman Brothers etc filed Chapter 11. A chapter 11 case starts when the company voluntarily files for a petition in bankruptcy court. When the company has many outstanding, it prefers to file for the case. It was no big surprise when Eastman Kodak, 131 year old company that was founded by George Eastman filed for bankruptcy protection in 2012 under chapter 11 of US bankruptcy code in Southern District of New York. It was pioneer in introducing first automatic snapshot camera. It was the first company that provided the individuals a solution for taking their own photographs and not depends on professionals. The term ‘Kodak Moment’ became synonymous with taking pictures of precious moments and having pictures of life time of memories. Reasons for Bankruptcy An attempt is made to understand what lead to the financial distress in the company. The top management of Kodak could never innovate. Though they were pioneers in launching the concept of self photography, many competitors developed better products and took the market share from the company. The company thought that its customers would remain loyal to it but when new products and new technology was offered in the market, it lost its market. The company did not pay attention to the improvement in the technology. When digital cameras came into existence, Kodak did not improve its products. It was under the misconception that film based photography...
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...you think the “technology” of news on paper is in its lifecycle? Where is it likely headed? The newspaper industry is experiencing the declining stage of the product life-cycle, careening toward extinction. The case describes the fundamental changes as follows. Print advertising revenues are falling fast while digital revenue is growing, but not enough to cover print ad losses. Total newspaper advertising revenue in 2013 was down 49 percent from 2003, according to the Pew Research Center. Meanwhile, digital advertising is not picking up the load. This 2011 New York Times story by Nate Silver illustrates the problem: "How much are those page views worth? The Huffington Post had revenues of about $30 million last year, they’ve reported, almost all of which was from display advertising. This revenue was generated on roughly 4.8 billion page views over the course of 2010, according to Quantcast data. That means the average page view was worth a little more than six-tenths of a cent, or that 1,000 page views were worth about $6.25." What the case does not do, however, is explain the structural changes driving these trends. What we’re witnessing is the break-up of a monopoly. Thanks to the Internet, newspapers have lost both their monopoly on the news -- from infotainment sources, such as TMZ, and “serious” ones, such as the nonprofit ProPublica – and their monopoly on services, such as classified advertising. Emerging in its place is a nascent digital duopoly: Facebook and Google...
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...NEW GREEN September 19, 2015 Dr. James Case I USA Today K90000787 1 Case 1- USA Today Kimberley Hutchinson K90000787 INTERNAL ENVIRONMENT Current Marketing Objectives, Strategy and Performance Gannett Co., Inc. began USA Today in 1982 by filling a gap in the newspaper industry. Gannett wanted their paper to provide more news about more subjects in a short time frame. The two trends they took advantage of were catering to adults who had short attention spans and who were nurtured on television. These consumers wanted different information from their newspapers. The readers wanted quick, clear, fact-filled stories that were arranged with subheads, breakouts, informational graphics and that were easy to read. This is what Gannett delivered with USA Today. While the readers’ wants have differed over the years, the paper has kept up. In 1994, the paper upgraded to cover more serious topics and added reader-opinion polls and hot-line numbers. The readers were able to call the lines to obtain additional information on topics they were interested in. In 1995, there was a lull in readership; they began to see the need for more technological data required by consumers. USAToday.com was born and met that need. USA Today and USAToday.com have 5.3 million daily readers with $1.8 million paid subscriptions. Today, USA Today has the largest print circulation with over 1.8 million copies daily and 3.2 million daily readers. They also have the highest volume...
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...Kodak 1. Did Kodak face more of a calm waters or white-water rapids environment? Explain. What external and internal forces impacted on Kodak? Kodak faced more of s white- water rapids environment because of the fact that circumstances were both uncertain and dynamic, as it was the case of the technological industry. The Kodak problem, on the surface, was that it did not move into the digital world well enough and fast enough, although they invented the digital photography in 1975. (New York, 2012). In the company there were people who saw the problem coming, but the firm did not act when it should have, which is decades ago. Rick Braddock, a Kodak director since 1987, whose career spans Wall Street, online retailing and private equity, recalls that “the mindset of the company was ready for the challenge: it was ‘Batten down the hatches’. We sold the healthcare business and we started the process of developing a digital response. But the way the market shifted was dramatically faster than we had anticipated or than I’d ever seen”. (Hill, 2012) 2. How would you evaluate Kodak's handling of the forced downsizing that it had to implement? Downsizing is the systematic reduction of a workforce through an intentionally instituted set of activities by which organizations aim to improve efficiency and performance. (Appelbaum, 1999, p. 536). It means a permanent reduction of workforce through diverse means and changes on different level that affect the workforce. Corporate...
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...U.S. Department of Justice Office of Justice Programs National Institute of Justice APR. 04 Special REPORT Forensic Examination of Digital Evidence: A Guide for Law Enforcement U.S. Department of Justice Office of Justice Programs 810 Seventh Street N.W. Washington, DC 20531 John Ashcroft Attorney General Deborah J. Daniels Assistant Attorney General Sarah V. Hart Director, National Institute of Justice This and other publications and products of the U.S. Department of Justice, Office of Justice Programs, National Institute of Justice can be found on the World Wide Web at the following site: Office of Justice Programs National Institute of Justice http://www.ojp.usdoj.gov/nij APR. 04 Forensic Examination of Digital Evidence: A Guide for Law Enforcement NCJ 199408 Sarah V. Hart Director This document is not intended to create, does not create, and may not be relied upon to create any rights, substantive or procedural, enforceable at law by any party in any matter civil or criminal. Opinions or points of view expressed in this document represent a consensus of the authors and do not represent the official position or policies of the U.S. Department of Justice. The products, manufacturers, and organizations discussed in this document are presented for informational purposes only and do not constitute product approval or endorsement by the U.S. Department of Justice. This document was prepared under Interagency Agreement #1999–IJ–R–094 between...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...Professor: Brian Wright CMST 301 7985 The Digital Millennium of Decryption Rights Outline * Introduction * Decryption Case Intro * Digital Millennium Copyright Act * United States copyright laws replaced by DCMA * DeCSS Tool * Tool Properties * Research/Findings/Context * Motion Picture Association of America * Trafficking of digital media and the right associated * DeCSS * Creation * Intended use of DeCSS * How DVD encryption functions legally * Region Coding * DeCSS court cases * California trade secret laws * New York court case * Eric Corley * Corley’s intentions * Outcome of his legal allegations * David Touretzky * First Amendment relations * Position on source code links * Copyright Act * Fair Use * Outcome of fair use case * Judge Kaplan * Issues with Kaplan’s decision on fair use * Kaplan’s decision for First Amendment rights when using source code * Professor Touretzky response * Final outcome of court case * Conclusion * Kaplan’s Final Decision * Defendant Deposition * Plaintiff’s View of Trial * Defendants View of Trial * Overall Outcome Introduction This research essay discusses the ongoing turmoil between the DeCSS who produced a source code as well...
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