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Observational Study

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Submitted By janetpaolo
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MAIN OBSERVATION:

* There were flowers and greeters at the entrance. * At the right side of the entrance, there were shopping carts. * The most expensive versions of items are at eye level while bulk options are at the bottom. * Items that are not on sale are arranged to look like they are on sale which is placed at the end of the isle with the large sign. * There usually isn’t a section where inexpensive items are placed all together. * Restrooms are placed far from the entrance. Store labels are always at the left of the popular brands. * Butchers in the meat area have no blood on them. In the perimeter, there was retail-tainment or free sample stations. * At the center aisle, canned goods or general merchandise were placed. * At the back of the store, dairy products such as eggs, butter etc. were placed. * The walls were painted with dark red (entrance) and light red (inside) and the whole store smells like lavender. * Various background music playing in the area; it can be classic, rock or upbeat.

PART I: ANALYZATION

* I think that flowers enhance the image of the store, customers walk in to something that is pretty, smells great and builds the notion of fresh just like me. * Greeters employs me to get “in the mood” while purchasing goods. * Shopping carts are put at the right side of the entrance to entice me to use them and they were large; which encourages me to buy more than I wanted to. * The reason why leading brands are given priority for the second placement and it is usually chosen by the customers because it is in the top shelf, which shows more valuable product. * Bulk categories are placed visible, but low traffic areas. In my observation, it is done because the target market will always hunt for them which is the reason why supermarkets can place them out of the…...

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