Online Business Expansion Plan for Clovis Transit

A1. Online Business Viability Clovis Transit is a public transportation agency located in the San Joaquin Valley of Central California. Clovis Transit provides two types of transportation – fixed route and paratransit. The fixed route service is called Stageline and runs regular routes throughout the city of Clovis proper and into some portions of the neighboring town, Fresno. The paratransit service is called RoundUp and provides service to disabled residents of the city. Clovis Transit is considered a mid-sized transit agency and provides approximately 300,000 trips per year. The city brands itself in the western motif with the goal of maintaining a small-town feel and personality while still serving a population of just short of 100,000 citizens. Passengers who use Clovis Transit fall into three main categories: low income, student, and disabled riders. These riders are considered “transit dependent” which means they have no other choice for transportation beyond the bus and therefore marketing has remained a low priority. The City of Clovis maintains a website that provides access to all its departments including Transit. The Transit department’s website currently contains basic information about the services offered and various forms and documents that can be downloaded by the user. Because the department serves two distinct customer groups, regular fixed-route transit riders and disabled citizens, there is an opportunity to improve the website to and provide the information, products, and access each group needs. Clovis Transit also has a Twitter account but it is not promoted nor used regularly to communicate with followers. Transit riders frequently express their desire for increased communication about their transit options through surveys completed by the city administration. Citizens continue to expect