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Organizational Resources Paper

In: Business and Management

Submitted By Redhook00069
Words 1175
Pages 5
Organizational Resources Paper
Randall Maurer
Donald Driscoll
Sep 23, 2013

Coffee retail production is a multi-billion dollar industry. America leads the world in coffee-consumption, consuming over 2 million pounds of coffee per year. Companies have come and gone but power houses like Folgers and Maxwell House have maintained the top shelf with American consumers, until the 1990’s. Starbucks, founded by Jerry Baldwin, Gordon Bowker, and Zev Sieg, initially started in the early 1970’s as an importer of the world’s finest coffee in a little coffee house located in Pike Place Market Seattle, Washington. Portraying a vision of ”To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”,"Starbucks" (2013). The little known coffee bean importer globalized the Starbuck chain and has since developed into one of the world’s most renowned coffee bean retailer. In this paper we will look at organizational resources focusing in on physical assets as well as the application of technology in the company and how effective and efficient Starbucks utilizes them.
Organizational Structure Starbucks recently publicly announced restructuring the company due to globalization demands, and has adapted to a divisional organizational structure. The company pre 2011 executed operations via two separated entities; Starbucks US and Starbucks Coffee International (SCI), with the reorganization it will now be operating three divisions; China and Asia Pacific, Americas; and EMEA (Europe, Middle-East, and Africa). Each of these divisions will have a President to oversee the company operated retail business as well, work closely with the joint-venture partners in each market. All three new regional presidents; John Culver, Cliff Burrows, and Michelle Glass will report to Howard Schultz the Chairman and Chief Executive Officer (CEO). Starbucks...

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