...clarity of ideas and presentation would attract extra marks as well as use of own initiative and real and imaginative scenarios to demonstrate understanding of the course. COURSE WORK- PROCTER & GAMBLE Zeroing in on the first moment of truth Procter & Gamble, a world leader in consumer packaged goods, sells nearly 300 brands in more than 160 countries. It has sales of $40 billion a year and 130 manufacturing sites around the world. P&G measures consumer satisfaction at two levels, which it calls the two “moments of truth.” The first moment of truth occurs when the consumer reaches the shelf and finds that the desired product is, or is not, available. This is a critical moment, because if the product is not immediately available, the consumer usually moves on to buy a rival product. The second moment of truth depends on the buyer’s satisfaction when consuming the product. This, too, has a crucial impact on consumer loyalty, but is beyond the scope of this case study. Detailed consumer surveys in July 2000 told P&G that in 55% of cases (75% for promotional items), consumers were not satisfied when they looked on the shelf for the products they wanted. The exact product variant, in the size and packaging the shopper sought, was available less than half the time. Something had to be done. Responsibility for having the product on the shelf every time a shopper wants it used to be seen as purely a matter for the retailer. If retailers got their forecasts wrong...
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...Integrated Supply Chain TOP Company 172 years old 300 brands in 180 countries $79 billion of turnover 25 Research & Development Centers (12 countries) $200 million of investments in Ukraine economy P&G Ukraine Kiev General Office Ordzhonikidze Plant Dnipropetrovs‟k oblast Boryspil Plant Kiev oblast Who Am I ? Current: • Boryspil Plant Manager (5th largest FemCare Plant in P&G) Education: • MS in Mechanical Engineering (speciality Chemical Engineering) Experiences in P&G : • • Worked in Germany, USA, Turkey, Ukraine • Manufacturing, Logistics & Warehousing, Global Planning • BabyCare & FemCare 3 4 Purpose • To expose you to current trends and thinking on Logistics & Supply Chain Management • To share with you some of P&G’s experiences and thoughts 3 5 Agenda • 4 Laws of Logistics • Business Cases • Communication 3 6 Two Moments of Truth for the Consumer When she chooses and when she uses 8 European consumer behavior facing Out-of-Stock in store Retailers and manufacturers loose when a consumer faces an empty shelf 30 % lost opportunities for Retailer Returns later 17% Buys brand elsewhere 21% 46% lost opportunities for Manufacturer Buys different size 16% Doesn't buy anything 9% Buys a different brand 37% 4 billion Euro of lost sales in Europe! 9 Supply Chain Management Supply chain management can be defined as the management of upstream and downstream relationships with suppliers...
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...P&G's Logistics Revolution: Co-creating Value Confronting the challenges of rising supplier costs, growing retailer prowess, intensifying competition, fickle consumer tastes and preferences in the consumer packaged goods industry, P&G gained a distinctive competitive edge through a strengthened focus on supply network efficiencies. By making consumer the center of all its core operations, P&G initiated Customer Driven Supply Network (CDSN) that starts from customer choice at the store shelf and works backwards towards product manufacture; a paradigm shift from forecast-based supply chain to the one based on realtime demand. P&G's relationship with Wal-Mart exemplifies the success of CDSN but given the complexities of P&G's size and scale, analysts remain skeptical about the success of P&G–Wal-Mart's pilot study with other retailers.Analysts are also dubious of the scope for success in exporting the model to developing markets wherein the industry dynamics are extremely contradictory. Consumer Packaged Goods Industry – The Changing Dynamics | | During the early 20th century, consumer packaged goods evolved to be a highly competitive industry with a large number of players vying for a greater market share . Manufacturers, with their market prowess, focused extensively on reinforcing their strong brands and improving productivity. They established their dominance either by restructuring their brand portfolios throughmergers and acquisitions or focusing...
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...Introduction Marketing is delivering goods and services to the customers and be likely to signify managerial future more willingly than industry prospective. Analysis says that, marketing is conducts which are guarded in their implementation to reach objective and collective performance of the company. Recently P&G has introduced an extra $1bn for the purpose of advertising and making total spend was $8.6bn (£5.4bn), that is equal of around 11% of whole sales. Chief executive of P&G Mr. Bob McDonald P&G says: “They are carrying out on all three width of expansion strategy - touching and recovering extra consumers' lives, in new parts of the world and more absolutely."They have made investments in modernization, support of marketing and value of consumer. These have provided go faster unit volume that might increase the profitable market share growth in the near future. Those are very obvious sign in their strategy is operating." (http://www.mad.co.uk/) Marketing planning process strategy for the expansion The P&G has implemented a supply chain innovation and MR. Jake Barr is in charge of this. He is responsible to form out the techniques to obtain the customer commodities like giant's detergents, soaps and personal care products etc. for the people of 5 billion customers in 170 countries more efficiently including USA. This could generate $50 billion for the company that have boasts 13 brands and making more than $1 billion worth of revenue every year. In order to...
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...International Journal of Production Research Vol. 48, No. 17, 1 September 2010, 5137–5155 Supply chain performance measurement: a literature review Goknur Arzu Akyuz* and Turan Erman Erkan Department of Industrial Engineering, Atilim University, Kizilcasar Mahallesi, 06836 Incek Go¨lbasi, Ankara, Turkey (Received 19 February 2009; final version received 2 June 2009) This paper is intended to provide a critical literature review on supply chain performance measurement. The study aims at revealing the basic research methodologies/approaches followed, problem areas and requirements for the performance management of the new supply chain era. The review study covers articles coming from major journals related with the topic, including a taxonomy study and detailed investigation as to the methodologies, approaches and findings of these works. The methodology followed during the conduct of this research includes starting with a broad base of articles lying at the intersection of supply chain, information technology (IT), performance measurement and business process management topics and then screening the list to have a focus on supply chain performance measurement. Findings reveal that performance measurement in the new supply era is still an open area of research. Further need of research is identified regarding framework development, empirical cross-industry research and adoption of performance measurement systems for the requirements of the new era, to include...
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...Supply Chain of Pepsi co. 1.1 Understanding Supply Chain of Pepsi co. 1.2 Supply Chain Strategy or Design In order to ensure a good supply chain strategy, Pepsi co. plans two years in advance. It has several contracts with manufacturers, and receives raw material on a convenient basis. The company also decides where production plants are to be placed. The production process is 65% automated. The company has to provide and manage transport for the delivery of products as well as the arrangement of third party services for the procurement of products. The shipping department handles orders and the transport department decides the vehicles for safe delivery. Material planning and sourcing is carried out as well. Sources of supply of raw material both local and foreign are identified and terms and conditions are negotiated. Capacity planning is also done at this stage. Sales forecasting and production planning depends upon the capacity of the organization with respect to: 1. Production 2. Storage: Raw and packing 3. Storage: Finished goods The supplier is audited by the most cost efficient quality control department. Distributors are also decided by the company, keeping in mind past performances. 1.3 Supply Chain Planning The goal of planning is to maximize the supply chain surplus. Planning establishes parameters within which a supply chain will function over a 1| Page period of time. Companies start the planning phase with a forecast for the coming year of demand. Pepsi carries...
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...products, services, and innovative EC applications. “Collaborative commerce will entail moving core business processes such as product development and customer acquisition onto the Web” “Collaborative Commerce: A means of leveraging new technologies to enable a set of complex cross-enterprise business processes allowing entire value chains to share decision-making, workflow, capabilities, and information with each other.” “We define c-Commerce as: ‘the online business-to-business interactions between two or more parties, focused on the exchange of knowledge and the mutual interconnection of business processes in order to optimize value creation.” Essentials of Collaborative Commerce Collaborative relationships results in significant impact on organizational performance. Major benefits are: cost reduction, increased revenue, and better customer retention As a result of: * fewer stock outs * less exception processing * reduced inventory throughout the supply chain * lower materials costs * increased sales volume * increased competitive advantage C-commerce activities are often conducted between and among supply chain partners. For example ORBIS a small Australian company that uses a hub to communicate among all its business partners. Hub is the central point of control for an e-market. A single c-hub, representing one e-market owner, can host multiple collaboration spaces (c-spaces) in which trading partners use c-enablers to exchange data with the...
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...Characteristics of The Modern Supply Chain Posted on December 16, 2015 by Danielle Di Giovanni Today having a modern and agile supply chain can mean the difference between staying afloat and sinking. Over 80% of businesses report experiencing at least one supply chain disruption in 2014. With constant and rapidly changing market conditions, organizations need to be lean and flexible in order to respond to disruptions quickly and effectively. Organizations who adopt modern supply chain practices that are flexible, account for disruptions, and leverage new technology fair better in the long run. Let’s take a deeper look into how Technology, Continuous Improvement, and Resilience help supply chains remain relevant and sustainable. Technology Innovation is key to business improvement and supply chain management is no exception. To meet ever-changing consumer demands, organizations must continually optimize the productivity of their supply network due to global competition. Leveraging modern technologies can help simplify processes, reduce costs, improve customer satisfaction, and provide greater control over your supply chain. IoT technologies present some very promising opportunities that help track products to increase visibility and reduce the impact of disruptions due to material shortages or natural disasters. For example, consider Coca-Cola as they recently reinvented their vending machines and introduced Coca-Cola freestyle®. Coca-Cola freestyle® offers consumers fountain...
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...Supply Chain Innovations by Walmart By Institution Supply Chain Innovations by Walmart It is without a doubt that Walmart has achieved the greatest operational and logistical triumphs in history. According to Supply Chain Digest, Walmart operates more than 10,000 stores in 27 countries around the globe, stocks products manufactured in more than 70 countries and managed over $32 billion in inventory (Lu, 2015). With such kind of numbers, there is a need to have an efficient and effective supply chain management. Walmart has been able to achieve this through technology. Technology forms the foundation of its supply chain as it owns the biggest information technology infrastructure of all private companies in the world. Its State-of –the-art network design has allowed Walmart to precisely forecast demand, predict inventory levels, and manage service response logistics and customer relationships For example, Walmart becomes the first retailer to make use of the Universal Product Code bar codes that allowed for immediate collection and analysis of store level information. It went further to devise Retail Link, an enormous Bentonville database (Lu, 2015). With the help of a global satellite system, this database is linked to analysts who forecast demands of suppliers to the supplier network. This displays real-time sales information from cash registers to Walmart distribution centers. Manufacturers and suppliers within the supply chain bring together their demand projections...
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...Publication: 2013 Doi: 10.1016/S2095-3119(13)60585-7 Revenue Sharing in Dairy Industry Supply Chain --- A Case Study of Hohhot, China1 QIAN Gui-xia1, 2, ZHANG Yi-pin1, WU Jian-guo2, 3 and PAN Yue-hong4 1 2 3 4 School of Economics & Management, Inner Mongolia University, Hohhot, 100021, P.R. China Sino-US Center for Conservation, Energy and Sustainability Science in Inner Mongolia, Hohhot, 010021, P.R. China School of Life Science & Global Institute of Sustainability, Arizona State University, Tempe, AZ, 85287, USA Agricultural Information Institute of Chinese Academy of Agricultural Sciences, Beijing, 100081, P.R. China Abstract Dairy industry has become an increasingly important enterprise in China as people’s dietary preferences and composition have changed dramatically with rapid economic development in the past several decades. A number of problems, however, exist in China’s relatively young dairy industry, including the imbalanced allocation of profits throughout the dairy supply chain. One of the root causes of the melamine infant powered milk scandal in 2008 was the unfair profit allocation mechanism in dairy supply chain. The revenue sharing contract approach has proven to be effective in generating market shares and total profits. In this study, we apply the three-stage revenue sharing contract model of Giannoccaro and Pontrandolfo (2004) in an analysis of dairy supply chain to explore its problems in profit allocation and possible solutions to them. The analysis...
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... prod. res., 2004, vol. 42, no. 1, 131–163 Understanding supply chain management: critical research and a theoretical framework I. J. CHENy* and A. PAULRAJy Increasing global cooperation, vertical disintegration and a focus on core activities have led to the notion that firms are links in a networked supply chain. This strategic viewpoint has created the challenge of coordinating effectively the entire supply chain, from upstream to downstream activities. While supply chains have existed ever since businesses have been organized to bring products and services to customers, the notion of their competitive advantage, and consequently supply chain management (SCM), is a relatively recent thinking in management literature. Although research interests in and the importance of SCM are growing, scholarly materials remain scattered and disjointed, and no research has been directed towards a systematic identification of the core initiatives and constructs involved in SCM. Thus, the purpose of this study is to develop a research framework that improves understanding of SCM and stimulates and facilitates researchers to undertake both theoretical and empirical investigation on the critical constructs of SCM, and the exploration of their impacts on supply chain performance. To this end, we analyse over 400 articles and synthesize the large, fragmented body of work dispersed across many disciplines such as purchasing and supply, logistics and transportation, marketing, organizational dynamics...
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...Supply Chain Management Concerns BUS630/Managerial Accounting 8/22/2011 Supply Chain Management Concerns In the modern business world with an increase in technology and information-based consumers, it is no wonder why there are many issues that deal directly with supply chain management. The authors of Managerial Accounting for Managers define supply chain management as, “A management approach that coordinates business processes across companies to better serve end consumers,” (Noreen, Brewer and Garrison, 2011, p. 25). More and more consumers are increasingly trending toward a mass of buyers that crave instant gratification, whether it through technology, delivery or service. Common issues in supply chain management involve stock availability, inventory purchasing and order to delivery timeframe. Other concerns focus on the next generation of business, which involve cost effective and green supply chain, outsourcing, new technology, consumer behavior and most importantly emerging economies. With different views and theories on supply chain management it has become an increasingly important role for businesses in order to deal with these major problems that have arisen in the past few decades. Supply Chain Management Jobs Along with all of these progressively escalating concerns comes the increase for demand in the supply chain management career field. In a recent survey conducted by Supply Management, the information found backed the...
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...are responding by creating global strategic management plans to address the competitive trends occurring in the market (Kim, Bak, & Bae, 2010). In fact, the aforementioned factors created a rich environment for firms to access new technologies, materials, customer bases, as well as, the ability to form business partnerships, globally (Russell & Taylor, 2011; Nembhard, Shi, & Park, 2000). Consequently, there has been a shift in the way business operations are performed and managed. Procter and Gamble Company (P&G), is an excellent example of an iconic firm maintaining a competitive advantage in global markets through the effective implementation of global operations strategies and management. In fact, P&G is the leading consumer goods firm, generating annually $84 billion in sales, operating in 180+ countries, spanning the Americas, Europe, the Middle East and Africa (EMEA), and Asia. In terms of manufacturing sites, P&G own and operate 32 US manufacturing sites located in 21 different states or territories and 102 manufacturing sites in 40 other countries (Personal Care MarketWatch, 2011; Procter & Gamble, 2014). However, global manufacturing firms are experiencing problem associated with schedule instability and demand. Consequently, these problems are resulting in...
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...Integrated Supply Chain Management for Competitive Advantage CREDITS This statement was approved for issuance as a Statement on Management Accounting by the Management Accounting Committee (MAC) of the Institute of Management Accountants (IMA® IMA ). appreciates the collaborative efforts of the Finance Business Solutions Group at Arthur Andersen LLP and the work of Dr. C.J. McNair, CMA, of Babson College, who drafted the manuscript. Published by Institute of Management Accountants 10 Paragon Drive Montvale, NJ 07645 www.imanet.org All rights reserved IMA Publication Number 00352 ISBN 0-86641-282-4 Special thanks go to Randolf Holst, CMA (Canadian), Manager of Knowledge Creation at Arthur Andersen, for his continuing oversight during the development of the Statement. IMA thanks the Consortium for Advanced Manufacturing-International (CAM-I) for their support in the development of this SMA. IMA is also grateful to the members of the Management Accounting Committee for their contributions to this effort. Copyright © 1999 in the United States of America by Institute of Management Accountants and Arthur Andersen LLP Statements on Management Accounting BUSINESS PERFORMANCE MANAGEMENT Implementing Integrated Supply Chain Management for Competitive Advantage TABLE OF CONTENTS I. Rationale . . . . . . . . . . . . . . . . . . . . . . . 1 II. Scope . . . . . . . . . . . . . . . . . . . . . . . . . 1 III. Defining Integrated Supply Chain ...
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...Supply Chain Supply chain is the network of vendors of raw materials plants that change important products and the centers of distribution for the products to get to the buyers. Myerson, P. (2015) further refers supply chain as the value of chain, it the network that includes producing and delivering services or products. The integration of customer requirements at the same time, the upstream supplier performance and internal process is mostly known as supply chain management. Supply chain strategies are as significant to a given company in various ways as explained below: According to kamE. et al (November, 2012) supply chain strategies is the movement of products from the initial point until it gets to the buyer and meet their requirements (demand). According to Kam. E. (November 2012) supply chain strategies are so significant to the organization or company because its efficiency lead to the good recognition of revenue. The issues experienced by the product not being available at the right moment decreases the buyers’ commitment to the product. According to the Managementguide.com (2012) many organizations take supply chain as the source of support. The best line between failure and success is measures by the organization’s supply chain Supply chain management is necessary to organization achievement and customer approval because it includes all of the actions that lead to the achievement of the association from start of planning, management of all activities and operations...
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