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Porter's Five Forces Model for International Strategy

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Porter's Five Forces Model for International Strategy

American Public University
Global Management Perspective
BUSN601
Dr. Bobby Barrett
April 12, 2013

Porter's Five Forces Model for International Strategy
The Ultimate American Dream is entrepreneurship. With more people desiring to be their own boss, one might be hard pressed to develop a company that has mass appeal. To achieve success in competitive markets, companies have learned that branching out into the International realm proves to be worthy. Companies who enter into the International markets need to do so only after they have developed a strategy. Porter’s Five Forces Model is a great resource for companies who want to develop a successful strategic plan.
Porter’s Five Forces is a model for Industry Analysis which speaks on rivalry, power and barriers. A company seeking International gain should be aware of these three topics and incorporate them into their new strategic business plan.
A new company making an International entrance should immediately expect rivalry from other companies who have already established themselves in a given market. Companies must always strive for competitive advantage. According to Porter’s Model to get advantage over its rivals a company can choose to change its prices, improve its product differentiation or use a new channel of distribution ("Porter’s Five Forces," n.d.). To determine which course of method is best, the company would need to develop a strategic plan and set intended goals. Once a deliberate strategy is realized, the company can begin to implement its action plan and move forward to the next step (Stahl & Grigsby, 1997).
An ideal strategy for a company starting out on the International market is to determine how powerful they can be. Do they have a competitive edge? Are they the only “players” in that “field” or are there others?

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