Premium Essay

Project on Iphone 5

In: Business and Management

Submitted By lebon
Words 2385
Pages 10
Project iphone 5 23th April 2013.
Project iphone 5
Apple's Mission Statement

Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
As learned the environment, health and safety of employees, customers and global communities are the most sweeping variables that the Apple company should take care of. Without a good environment, the company gets seen disable to operate, with unsatisfied employees inside the company, leads to the collapse because customers will not be well served thus will not buy the company’s product as a result, a loss in the company’s profits.

Apple's Vision Statement

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Given the increased changes in today’s world (taste, needs, wants,…),Apple has to encounter those needs and better satisfy them( exactly through an easy-use innovation)

Objectives of iphone 5:
The objectives of launching iphone 5 were to to maintain Apple’s market-leading position and diversify products through research and development.

Step two in the implementing phase: SWOT analysis

We are going to discover through SWOT analysis...

Similar Documents

Premium Essay

Swot Analysis

...SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series etc. SWOT analysis is used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. How iPhone 5 can able to stack up against its competitors, it can be evaluated by the SWOT analysis. Here I compare one of the competitors SWOT analysis with iPhone 5 SWOT analysis, to know is iPhone 5 is able to stack up against its competitor or not. The following are the SWOT analysis of iPhone 5 and Samsung Galaxy S4: iPhone 5 Samsung Galaxy S4 Strengths iPhone 5 Samsung Galaxy S4 1. Apple's brand is at the height of its powers. 2. Apple's ecosystem is better than that of its competitors. 3. The world’s most advanced mobile operating system (iSO 7) is in iPhone 5. 4. Best designed phone in the market resulting in......

Words: 823 - Pages: 4

Premium Essay


...Logistics Planning and Management Lecture 1 Prof. Ying-Ju Chen Agenda Course Information Objectives and Learning Outcomes Structure and Grading Class Participation Topics Agenda Course Information Objectives and Learning Outcomes Structure and Grading Class Participation Topics Course Information Course Title • IELM 3450: Logistics Planning and Service Management • ISOM 3760: Logistics Management Instructor • Prof. Ying-Ju Chen • Office: LSK 4035 (Business building) • Email: • Ph: 2358-7758 Instructor Qualification • BS &MS, Dept. of Electrical Engineering, National Taiwan University • M Phil &PhD, IOMS-Operations Management Group, Stern School of Business, New York University Instructor Past Experience • Faculty, IEOR Department, University of California at Berkeley, 2007-2014 Taught Courses • Dynamic programming • Service operations management • Production system analysis •… Instructor Current Appointment • Department of ISOM, School of Business and Management • Department of IELM, School of Engineering • Joint (50 & 50) appointment • Home dept & office: SBM • Teaching: 50 & 50 • Service: 100 & 100 … Agenda Course Information Objectives and Learning Outcomes Structure and Grading Class Participation Topics Course Objectives Understand role of strategic logistics management in global firms Analyze logistics problems on a functional, business and......

Words: 736 - Pages: 3

Premium Essay

Invest in Aapl, Iphone 7 Flop Is Priced in

...that suggests the iPhone 7 will be far less successful than both the iPhone 5 and the iPhone 6? The iPhone 6-era produced more growth than the iPhone 5-era (trend is in the right direction), AAPL is opening more retail stores in China now than ever before, China’s middle class is growing at a rate of 10% (assuming China GDP growth of 7%) and is expected to be 1.5x the size of the US middle class in 2017, and 30% of iPhone buyers are switching from Android. Although it was arguably reasonable for analysts to sound the alarm bells from 2013 through 2014 because era-over-era growth dropped from 563.3% (iPhone 4-era) to 51.1% (iPhone 5 era), it is unfounded today given a conservative iPhone 6 era-over-era growth estimate of approximately 63% (30%+ per year). This report focuses on the iPhone because it generates nearly 70% of AAPL revenue and 100% of growth. I bought AAPL on 2/16/2016 at $95.0 because the Street’s 2017 revenue and earnings estimates are irrationally low. Thesis Summary: * The Street focuses on QoQ growth rates and next quarter guidance, which equates to comparing every iPhone release with the previous release in order to project short to medium term iPhone revenue growth. This methodology would have an investor think that iPhone growth is slowing and the iPhone 7 will produce far lower growth than the 5 (~25%/year) or the iPhone 6 (~30%/year) * The reasonable/rational way to think about iPhone growth is “era-over-era” because all iPhone releases are......

Words: 1555 - Pages: 7

Premium Essay

Iphone Threats (Swot)

...Apple Inc. Management project Apple Inc. has stakes in several areas of technology including PCs, tablets, cell phones, portable media devices, and digital music distribution. There are threats from each area that Apple has to constantly monitor and overcome. Apple uses its own OS and on its own hardware which has both advantages and disadvantages. Since Apple has more control using this method their products are high-quality or sometimes referred to as premium. However there is less room for customization and the consequences can be seen on several of their product lines. One example is in the wireless market, where new cell phones are being released frequently. Apple has the iPhone and the iOS which are only updated once a year. Meanwhile there is another highly popular OS called Android and is developed by Google and given away for free. Several cell phone manufactures then create phones and use the Android OS which can be customized by the manufacture or simply left the way it is. With different manufactures, Android based phones are released more frequently and have different features which give consumers a variety of options. Features that are a direct threat to the iPhone include increased screen size, removable storage, and more options for customization. The latest iPhones always start at $199 USD with a 2-year contract and a similar Android phone is about the same. One major issue is the fact that the $199 version has 16GB of storage and for more storage (32GB)...

Words: 1659 - Pages: 7

Premium Essay


...current systems. * APPLE | IPHONE 5 – SIPOC : Companies introducing Lean Six Sigma for process improvement in its organization, demand a clear understanding of its current processes. SIPOC is an effective tool used in the initial Define stage of the DMAIC life cycle for high-level process mapping of key processes. SIPOC is an acronym for Supplier, Inputs, Process, Outputs and Customers. Each of these terms are explained in detail as follows: * Suppliers are the significant internal/external providers of material/input data to the process. * Inputs are significant physical/data inputs provided by the suppliers to undergo a process. * Process is the current method used in sequence of four to seven steps that add value to the Inputs. * Outputs are significant process results delivered to customers. * Customers are the internal/external recipients of the Outputs. A team of 3-9 stakeholders or team members, who have knowledge of the process, typically develops SIPOC. A facilitated brain storming session is conducted by a certified facilitator to identity the five key components (SIPOC). A consensus is reached so that all the members view a particular process in the same way. [1] A SIPOC process map can be created during two stages in the Lean Six Sigma Deployment Life Cycle as follows. 1. Pre-Project Selection Stage SIPOC of the company's key processes provides a comparable visualizations and descriptions for each project portfolios which......

Words: 1178 - Pages: 5

Premium Essay

Marketing Management Group Project

...Marketing Management Group Project Background Information Question 3, Part A - C Liberty University BUSI 520 Strategic Marketing Management Apple’s iPhone is one of the most popular cellular phones currently available on the market. The iPhone is a technologically innovative product which uses both hedonic and utilitarian product attributes to “trigger consumer frenzy in the launch period complete with long lines outside Apple stores the night prior to the launch date” (Arruda-Filho, Cabusas, & Dholakia, 2010, para.4). Describe and discuss the demographic trends associated with your product/service. In 2010, Nielsen’s quarter 1 2010 data “showed 23% of all mobile consumers have a smartphone” (Kellogg, 2010, para.1). According to Nielsen, both Android and iPhone users are mostly male, with Android users being slightly younger than iPhone users. However, those users who are in a lower income bracket and less educated are more likely to choose an Android device over an iPhone. (Kellogg, 2010) Drew DeSilver (2013) summarized a recent Pew Research Center’s Internet & American Life Project report on smartphone ownership., which backed up Nielsen’s survey. According to this report, “25% of all U.S. cellphone owners, and 43% of smartphone owners, own an iPhone, a few percentage points behind Android” (DeSilver, 2013, para.2). Over the past three years, smartphone users have The survey also found that “more affluent and more educated people are much more......

Words: 1092 - Pages: 5

Free Essay


...gets Iphone projector Brookstone Pocket Projector for iPhone 4 and 4S This unit package was opened, but it has never been used.  It is very easy to use, just dock your iPhone 4 or 4S and project videos or iPhone Photo Slide Shows onto any surface. Perfect for sales people, students presenting projects, travel, meetings, or keeping kids entertained on the go. 640x360 native display resolution able to projects up to a 50" image Super-bright 15-lumen projector lamp ensures clearer, more brilliant images Built-in 0.5W speaker and focus adjustment for an optimum viewing experience Built-in 2100mAh battery functions as a back-up battery for your iPhone 4 or 4S device when fully charged NOTE: Please be ware that the projector only works on iPhone 4 and 4S, because of the mufti-wire interface.  iPhone 5 and later versions use the micro connector which has 4 wires and doesn't allow the video to communicate with the Brookstone Projector. This is a great projector to take on the road. Its super-bright 15-lumen LED projector lamp ensures clearer, more brilliant videos. Focus adjustment lets you control image clarity while the integrated 0.5W speaker delivers the audio. Great for keeping kids entertained with their favorite videos on the road!Rechargeable batteries powers the device. The Pocket Projector's built-in 2100mAh battery charges via USB connection with the included cord. When fully charged, the projector may also be used as a back-up battery for your...

Words: 1506 - Pages: 7

Premium Essay

Apple Marketing Strategy

...The new applications of IT play an important role in the competitive success. The strategy of IT is the most crucial part in the competitive success of the firm. The goal is to transform the industry or the organization. The leadership includes the board of the senior executive and the project management includes the change man. Support In the future strategy and in the operations, the impact of IT is very low. In this category, the firm operates its business in which the firm has the operational failure. The main goal is to improve the local performance and the leadership includes the local level oversight. Turnaround In this category, all the firms receive the full IT support in all of its daily operations. The firms are not dependent on the cost effectiveness. The goal is to identify and then launch the new ventures. The project management includes the development of the new venture. BCG matrix of Apple Question mark The television of Apple makes some amount of money from the market but cannot reach its...

Words: 1487 - Pages: 6

Premium Essay

I Phine 5

...APPLE I PHONE 5. The iPhone 5 is a touchscreen smartphone developed by Apple Inc. It is the sixth generation of the iPhone, succeeding the iPhone 4S and preceding the iPhone 5S and iPhone 5C. Formally unveiled as part of a press event on September 12, 2012, it was released on September 21, 2012. The iPhone 5 featured major design changes in comparison to its predecessor. These included an aluminum-based body which was thinner and lighter than previous models, a taller screen with a nearly 16:9 aspect ratio, the Apple A6 system-on-chip, LTE support, and Lightning, a new compact dock connector which replaces the 30-pin design used by previous iPhone models. This is the second Apple phone to include its new Sony made 8MP Camera. The predecessor of the iPhone 5 (iPhone 4S) was the first to include the new Sony camera's. Apple seeks to minimize greenhouse gas emissions by setting stringent design-related goals for material and energy efficiency. iPhone 5 uses power-efficient components and software that intelligently manage power consumption. In addition, the Apple USB Power Adapter outperforms the stringent requirements of the energy star specification for external power supplies. The iPhone aims to enhance usability by adding more capability to a cell phone and wrapping it up with an intuitive touch screen interface.It combines a cell phone, camera, wireless e-mail, mobile data, digital music (iPod), and video (including YouTube videos) and photo viewing. Mobile data......

Words: 1078 - Pages: 5

Premium Essay

Apple Inc Marketing

...multi-billion company from its computers to media devices to phones as well as a variety of software related to these devices. • 1976- Established April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne o Steve Jobs and Steve Wozniak effectively created the Apple Computer • 1977- Apple logo designed by Rob Janoff • 1979- Introduces first printer • 1982- Hits $1 billion in annual sales • 1985- Landmark Super bowl Commercial • 1977- Jobs was named interim CEO • 1998- Release of iMac • 2000- Jobs becomes CEO • 2001- First iPod ships • 2003- iTunes Music store opens • 2006- iPod Touch • 2010- iPad • 2012- iPad Mini, iPhone 5, iPad 3 • 2013- iPhone 5s, iPhone C 2. Summarize the company's core business/industry (also identify trends) Give your company’s specific core business (which may be equivalent to their industry). Identify trends from an industry perspective. Apple’1 s core business is computers or the Macintosh as they call it. They have 10% market share for the first quarter of 2013 but, computer sales are down as the tablet takes more and more market share. Also, the smart phone has become more user-friendly and cheaper to get. The computer might be seen as old fashion, which would coincide with market decline. With smart watches now seeming to be the next being thing to come with Samsung galaxy gear and Apple’s smart watch still to come, the laptop......

Words: 1403 - Pages: 6

Premium Essay

Differentiating Between Market Structures

...gear that they carry. Whether they carry a beepers, flip phones, or the revolutionized smart phones, people are always characterizing themselves and others with the cellular devices they carry. Apple has created a phenomena when they released the innovated iPhone to the world in 2008 which took this company to new heights. Apple Inc started its revolution of the technological industry in 1976 with its found Steve Jobs. Apple Inc has evolved throughout the many years; starting with motherboards for personal computers to later developing their own systems. Apple has always been making strides to becoming the leading provider for personal devices. Upon the success of the iPods, Steve Jobs developed a new pioneering product that would take the cell phone industry to the next level, in 2007 Steve Jobs stood in front of a panel of consumers and demonstrated his new creation of the iPhone First Generation. The crowd stood up and gave a roaring applauds that echoed throughout the room. After that day, he worked to perfect his creation with adapting it to many different functionalities through his various versions of the project. Apple has always been in a leauge of their own until other companies decide to compete with the iPhone. The smart phone uproar has begun with companies like Samsung, LG, Pantech, and HTC started to develop their own interpertation of a smart phone. Companies utilize their consumer's different personality to find them a perfect suit for their needs. ......

Words: 1299 - Pages: 6

Premium Essay

Apple Inc Financial Strategy

...involves super-hyping products in order to build the largest army of early adopters possible. All those nice people who stood in line for an iPad on the day of its launch were willing to pay a pretty penny to get their hands on the device. The second part of the strategy is to continually relaunch products. The Apple financial strategy – maximize margins as much as possible – is wedded to a marketing strategy of maximizing early adoption. Why is Apple so secretive to the point of insanity? Because you can’t maximize early adopters if your product is old before it’s launched. Keep the cash coming – All the press you read about Apple’s product strategy frequently misses the most important point – Apple doesn’t just want to sell you an iPod or iPhone or iPad and bank the shekels; rather, the company wants you to keep buying stuff through their devices and services....

Words: 1530 - Pages: 7

Premium Essay

Operations in Bestbuy paper off without telling you what operation management is. Operation management is the design, execution, and control of operations that convert resources into desired goods and services and implement a company’s business strategy. The first topic I would like to talk about is forecasting. Forecasting is the process by which companies and organizations analyze data and graphs to determine how to proceed with business decisions in the future. To link this up to best buy mobile. I would like to talk about the iPhone (4) launch for verizon.IT was February of 2011. The company was forecasting a big day. Some business decisions BestBuy had to make was how many iPhones to order. Don’t want to order too little and lose business. With apple products I have learned you can’t over stock your inventory. APPLE sells itself! Remember it like it was yesterday. We opened the store 2 hours early thinking the place was going to be rocking. We had three Verizon reps and 5 best buy mobile employees. Long story short it was not busy at all and we ended up losing money as a company due to the fact of opening store 2 hours earlier and staffing all of those people. I have learned that business decisions in the future are a big key to success. Before making the schedule for the week ahead my manager looks at previous data and graphs to guide him. He...

Words: 1044 - Pages: 5

Premium Essay

Res 351 Mobile Technology Research Paper

...portable phone the size of a shoe in their hands, it was nothing like where we are now, accustomed to having all knowledge at our fingertips. A typical smart phone has more computing power than Apollo 11 when it landed a man on the moon. In many parts of the world, more people have access to a mobile device than to a toilet or running water; for millions, this is the first phone they’ve ever had. In the U.S., close to 9 in 10 adults carry a mobile.” (Gibbs, 2012) Technology surrounds us and is now part of our everyday lives and almost everyone relies on some form of technology for entertainment or communication. When traveling to Las Vegas it is important to have connection with friends and family as well as the ability to do work-related projects if necessary. According to the Las Vegas Visitors Report, about 55% of all Las Vegas visitors planned their trip using the internet, as compared to only 40% in 2007. Having access to the internet via a smartphone or laptop is essential for checking travel itinerary, using price checking applications to find the best deals, and keeping track of your expenditures especially when gambling and shopping is involved! The study done by Marketing Tech Blog and compiled by Compendium has shown that 80% of people in the world currently use mobile phones and 50% of all people in the United States will own a tablet or iPad by 2016. An astonishing 97% of all 18-29 year olds use smartphones in the US. TIME Magazine found that 84% of people......

Words: 1254 - Pages: 6

Premium Essay

Request for Proposal

...of Contents 1. Abstract 2. Introduction to Apple, Inc a. Company Description b. Business Goals 3. Introduction to Project c. Project Goals d. Time Allocated e. Budget f. Description of training 4. Administrative Information g. Qualifications h. Proposal Requirements i. Confidentiality Notice j. Reference Requirements k. Contact Information l. Deadline m. Vendor Selection Timeframe n. Selection Criteria 5. Glossary Abstract Due to the lack of knowledge of Microsoft Office by our iOS Technical Support Advisors, we must hire, our customer satisfaction surveys have declined. Our department is looking to hire trainers skilled in the use of Microsoft Office, to assist the advisors with becoming more knowledgeable of the software. Achieving the above will better equip the advisors to assist PC customers, as well as increase customer satisfaction. Introduction to Apple, Inc. a. Company Description Apple, Inc. designs and manufactures the iPod and iTunes, Mac laptop and desktop computers, the Mac OS X operating system, as well as the iPhone and iPad. b. Business Goals We strive to maintain loyalty of our consumers by providing excellent customer service. Introduction to Project o. Project Goals By hiring trainers for the iOS department, we plan to raise our customer satisfaction reviews back up to at least 80%. p. Time...

Words: 592 - Pages: 3