...Marketing firms use many sales promotion techniques to attract and retain customers. There are four that are the main ones. They are the use of: (1) discounts and deals (2) increasing industry visibility, (3) price based consumer sales promotion, and (4) attention- getting consumer sales promotion. Discounts and deals can be summarized as enticing customers through some offer that can considered a “good” deal. For example, things like “buy one get one free” offers can be considered in the discounts and deal category of sales promotion techniques. In a way, discounts and deals are promotions where the company selling the product are giving away their product on a structured price or offer where it is different from its normal circumstances. Another example can be a something found in today’s economy where many retailers are offering 20% off discounts on all older car models or anything of that sort. Though these examples are geared to everyone in general, discounts and deals usually can be geared towards trade among wholesalers and retailers. An example for that can be salesmen within the company can receive bonuses if they can push more products out the door. The second category of sales promotion techniques is increasing industry visibility. In short, this technique just makes the product well known in smaller ways and even bigger ways. For example, a company might put their logos on coffee mugs or refrigerator magnets. Many realtors do this, they want to promote their services...
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...Assessment task 1 Promotion Plan Aim: The aim of the promotional plan is be the leading Australian provider of business studies to deliver the best quality learning and skills to oversea students particularly India market. Purpose: The main purpose of the promotional plan is to enter into India market and to attract the student to join out courses. Objective: The objective of this promotional plan is to be the leading Australian provider of business studies training for oversea students in the next five year. AITT Service provision: AITT has been providing Diploma courses and business skill certificates to overseas students and will still provide the same courses to the students particularly for India’s market. In this assignment we will be focusing in Diploma of Marketing. The fees structure will be depending on the type of diploma courses that the students will enroll for. For diploma of marketing where AITT will emphasis on promoting will have the following features: * Fees: Rupees 50,000 * Duration: 52 weeks * Award: Diploma of Marketing The benefits of the course will include an opportunity for future career in marketing through developing skills and knowledge. This course will also offers practical understanding of marketing theory, communication as well as developing solutions and reviewing the market performance. Target Groups: Variable | First time students | Repeating | Age | 18-25 | 20-25 | Gender | Males and Females...
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...Date of Submission Introduction The marketing is an essential business tool used by marketing professionals in determining a brand’s offering. It is normally described as the four P’s of marketing; the product, price, place, and promotion. However, in some cases, the four P’s have been expanded to incorporate other elements thus making them five or seven P’s with some scholars. The four P’s of marketing will be discussed. Product Product is anything that satisfies a need or wants and can be offered in an exchange in its tangible (good) or intangible (service). The product may either generate a functional or a linking relationship with the prospect. The functional relationship refers to the value of using the product. The product’s value is crucial in the purchasing decision process. The link with the product may be defined by the complementarity between the client and the product. It is the basis of individuals’ interests in the product. If the perceived link lacks in a product, no interest may be derived in the product. The product has several dimensions such as a support system, attributes, and benefits. The support system entails features such as the sales force, advertising, warranty, delivery, promotion systems, and reputation. Attributes include features such as the ingredients, style, quality, brand, and package. There are several benefits that may be derived from a product and such entail functional, psychological, sensory, economic, and social...
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...The most important process that should be concentrated in marketing is creating an appropriate marketing mix. The main objective of a marketing mix is the accurate product for the accurate customer at the accurate place. Product * Produce more ‘sexy’ smart phones with slim, lightweight and fashionable designs to attract customers (e.g. the unique curved all-touch screen of Nokia N9 and Nokia Lumia 800). * Focus on extending the OVI store (including music, games, apps, map etc) with the assistance of partners and its advantages (e.g. office application) * Design more series of smart phones so that customers will have many choices based on their ages, characteristics and hobbies * The average age of people in UK is around 40.1. Therefore It is a suitable market to put up for sale business smart phones such as Nokia E7, Nokia Lumia 800 and Nokia 701. * Build up more Nokia warranty/service center in UK to meet, satisfy and solve all the needs of customers. * All the products should be ‘green’ , including eco-design (mobile phones), energy-saving (adapters) or environmentally responsible (packaging materials) as they are serious global issues nowadays Price Price of a product must be decided based on the Product Life Cycle. Products or services which are highly technological and advanced can be released into market at premium prices where as the other products can be offered at low prices in order to attract most of the...
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...HNC/D Business Studies Advertising and Promotion (Unit 18) Submitted By: Submitted To: Kamal Bikram Shrestha Areeba Zafar ETOLA15407 Lecturer Task 18.1 B Communication is a important features of human expression which may be by sharing the information, creating the understanding between each other, or two persons. The communication is the most important thing that we should keep in mind so that a person working for a organisation can communicate with the clients, stakeholders etc. if the communication between the employee in the organisation is good then to solve the problem will be easy. Marketing communication industry is the business promotional strategy which helps to promote the product and attracts the eye of the customers. The main type of entities involved in marketing communication industry are :- 1. Distribution:- The first thing that a producer should think about the product when it is ready is to promote and distribute the product in the right place and according to the need. 2. Advertisement:- The best way to attract the mess number of customers at once is by advertising the product In the media. The distribution of the product depends on the way it is displayed to the customers. The advertisement should...
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...Advertising and Promotion in Business Contents Introduction 1 Requirement 1 1 1.1 The communication process that applies to advertising and promotion: 1 1.2 The organisation of the advertising and promotions industry: 2 1.3 The regulating process of promotion: 3 1.4 Current trends in advertising and promotion including the impact of ICT in case of the advertising and promotion of BMW: 3 Requirement 2 4 2.1) The role of advertising in an integrated promotional strategy for a business or product decisions: 4 2.2) Branding and its use to strengthen a business or product: 4 2.3) The creative aspects of advertising strategy: 4 2.4) The ways of working with advertising agencies: 5 Requirement 3 5 3.1) The primary techniques of below-the-line promotion used by BMW: 5 3.2) other techniques used in below-the-line Promotion by BMW: 6 Requirement 4 6 4.1) An appropriate process for the formulation of a budget for an integrated promotional strategy: 6 4.2) The development of a promotional plan for BMW: 7 4.3) Plan for the integration of promotional techniques into the promotional strategy for BMW or its product: 7 4.4) Appropriate techniques for measuring campaign effectiveness of BMW: 8 Conclusion 9 Reference 10 Introduction Advertising and Promotion is the most common, popular and important word in any business arena. Advertising means one type of business communication which fulfills the public interaction...
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...will use techniques to draw any correlation of sales with expenses in order to project turnover. So we are required to use project and decision techniques to create plan for business development. Introduction TASK1 TASK2 PCMM of the Luxury price product Let x bethe number of items sold, y be the pronotion expenses. x | 24 | 34 | 18 | 13 | y | 25,000 | 30,000 | 18,000 | 12,000 | i | 1 | 2 | 3 | 4 | Sum(Σ) | x² | 576 | 1,156 | 324 | 169 | 2225 | x | 24 | 34 | 18 | 13 | 89 | xy | 600,000 | 1,020,000 | 324,000 | 156,000 | 2,100,000 | y | 25,000 | 30,000 | 18,000 | 12,000 | 85,000 | y² | 625,000,000 | 900,000,000 | 324,000,000 | 144,000,000 | 1,993,000,000 | r=4×2,100,000-89×850004×2225-892×4×1,993,000,000-850002=0.976415868 Such as 0.976415868 is ready close to +1, it mean this is a perfect uphill linear relationship between product and promotion expenses. So the promotion expenses is a correlated. We set HK$300,000 of the total promotion expenses budget for the whole year that plan it in the remaining months (May to November). Also we will be increased to HK$80,000 for the promotion expenses that elevate sales of this product. May | June | July | August | September | October | November | December | HK$30,000 | HK$28000 | HK$55,000 | HK$69,000 | HK$17,000 | HK$49,000 | HK$52,000 | HK$80,000 | In May there will be a large number of visitors to Hong Kong consumption. But not too long so we just focus on the Golden Week promotion. In June...
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...Advertising is the advancement of products, administrations, organizations and thoughts, regularly through paid messages. Advertisers consider publicizing to be a piece of a general limited time methodology. Different parts of the limited time blend incorporate attention, advertising, individual offering, and deals advancement. Most associations are in the publicizing business to some degree - they elevate and urge individuals to utilize their products and services. Fashion houses have their own particular promotion organizations inside. Advertisers contrast in that they devise new items, choose how to bundle them, how to value them and above all, how to market them. Promotion offices try to utilize individuals from changing academic and...
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...product, price, place and promotion and collectively they are referred to as the 4 P’s. The 4 P’s are very much the foundation of marketing in in this essay I will define each of the 4 P’s and discuss their roles within the marketing mix of the petrol retail environment. This essay will then conclude with a review of the 4P’s, their relevance within the marketing mix and their overall significance within the retail petrol environment. PRODUCT Product can be defined as what is exchanged in a sale with the customer, whether that is a good, service, idea people or places. Within the retail petrol environment there are countless products, the majority of which are non-durable goods such as the core product of the outlet, fuel, and all the convenience products such as the food, drinks and entertainment products (magazines etc). Many retail petrol outlets have become stores within a store, where there is the main store that sells the petrol and convenience products, and a second store that is a fast food outlet. These stores within a store add to the appeal of outlet, customers understand that they have a greater choice and subsequently a greater chance that their needs can be satisfied. Jerath and Zhang commented that “the introduction of new products through stores within a store can bring new customers to the store who want to purchase the focal product and also purchase other products” (Jerath and Zhang, 2010, pg 756). PRICE PLACE PROMOTION...
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...Using aims and objectives to create a business strategy Using aims and objectives to create a business strategy Introduction Kellogg is the world's leading supplier of breakfast cereal with 39 brands and a 42% share of the UK market. Kellogg's success is achieved through the use of a carefully planned strategy. It sets clear aims and objectives and uses the strength of its brands to help it reach them. Kellogg manages its brands to ensure that each has a unique position in the minds of its customers. This is called product positioning. Kellogg has developed a range of products for the various segments of the UK's £1.1 billion cereals market. Developing aims Kellogg's managers realise that its aim needs to match the expectations of its consumers. Consumers, backed by research and publicity, increasingly want to lead a healthier lifestyle. Kellogg wanted to be part of this debate and to promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health...
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...Task 4 Jasmine Tucker Promotional activities Suitability of the promotional methods- Although I have came up with four different methods of promotion I will have to analyse the suitability of each of the methods. I will have to see if the budget that TOPSHOP currently have will be enough in order to be able to afford to use these methods, I will need to ensure that these methods would work within the town and I will also need to ensure that each of them would work within the business. Method 1- Newspaper article. As you can see below I have created a newspaper article that I would like to show in The Bucks Herald, one of the most popular local pages. The reason In Adv- primary research shows that majority of pregnant people read newapaper Adv- The bucks herald is a local newspaper with … readers and whole range will be shown Disad- Even though pregnant people read newspaper it would not be for sure they would see article Disadv- article is quite small and therefore customers would not be able to Cost- Metod 2- Merchandising Explination Adv- whole range will be shown Adv- by having in shop window pregnant people will become aware Disadv- hiring a merchandiser is quite expensive Disadv- if maternity id on mannequins for 6 weeks the other ranges wont be shown and may stop selling as well Cost Method 3-Competition Explination Adv- interactive...
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...Marketing Learning Transfer The Four Ps: Controllable Marketing Mix Factors Tools to develop a complete marketing program to reach the target market consumers. Product. A good, service, or idea to satisfy the consumer’s needs. Price: What is exchanged for the product. Promotion: A means of communication between the seller and buyer. Place. A means of getting the product to the consumer. The 4 Ps elements of the marketing mix must be blended to produce a cohesive marketing program. Consumer Purchase Decision Process and Experience The stages a buyer passes through in making choices about which products or services to buy is the purchase decision process. This process has five stages: Problem Recognition. The initial step in the purchase decision, is perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. Information Search. After recognizing a problem, a consumer begins to search for information. First, you may use internal search (scan your memory for previous experiences with product or brand). In other cases you can you external search for information. The primary sources for external information are: personal sources, public sources and marketer-dominated sources. Alternative Evaluation. The information provided might be inadequate because it does not contain all the factors you might consider when evaluating a product. These factors are a consumer’s evaluative criteria. Purchase Decision. Having...
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...CiTylinK Promotion General Terms and Conditions CiTylinK Promotion General Terms and Conditions These Promotion general terms and conditions apply to each and every Promotion. In addition, all instructions, rules and conditions relating to a specific Promotion form part of these general Promotion terms and conditions but in the event of conflict these provisions shall prevail. Standard CiTylinK Terms and Conditions (including Terms and Conditions for Passengers and Baggage, Carrier’s Regulations and Privacy Policy) apply (please visit www.flycitylink.com for full details). In the event of any conflict Standard flycitylink.com Terms and Conditions shall prevail over these provisions. CiTylinK reserves the right to change the terms and conditions of its Promotions (and any Standard CiTylinK Terms and Conditions) at its discretion. Promotion A Promotion is an entitlement to a Discount (up to the amount stated) off a qualifying booking, including airfare, taxes and charges. A Promotion is valid on the CiTylinK website, at all CiTylinK sales outlets and all ticketing agencies as well as for corporate clients who operate their own ticketing accounts with CiTylinK. A Promotion is subject to availability and is not an indication of availability. In particular, CiTylinK reserves the right to cancel a Promotion. A Promotion is not an entitlement to make a specific booking or to travel on a specific date or via a specific route. Redeeming Promotion A Promotion can only be...
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...Walking into work that Monday morning my stomach was in knots. I was about to find out if all of my hard work and dedication to the company will be nothing but a waste. This is the day we learned that the company will be laying off 25 workers. I have worked for Sams Club for six years now. About a year and a half into my career at Sams I was given a promotion. I was offered a job working in the claims/receiving department. This may not seem like a huge promotion to most, however in a retail situation it is. I not only received a major pay jump but I also was guaranteed a Monday thru Friday, early morning shift. I feel like everyday that I am at work I challenge myself to not only learn more about the company, but to also to help any other department that I can. Although I love my job, it is very routine. Every morning we have what is called a “ten minute win”. This is basically a ten minute meeting with at least one person from every department. Typically these meetings are “all the same” as most employees will tell you. However, there is one meeting that I will never forget. This meeting was held on a Monday morning and everyone in the club was told specifically to attend. When I got to the meeting room everyone was silent. James, the general manager of the store, started to talk. He went on about how sales were down and about how bad the economy was getting. James also talked about how diligently the company was working on ways to boost sales, however...
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...Running head: UNIT 3 ASSIGNMENT MT450: Marketing Management Tim Byington Haas Chiropractic Clinic Haas Chiropractic Clinic and the services that they provide is the chosen subject for this paper. The four P’s will be discussed and how they relate to Haas Chiropractic Clinic. They include product (service), place (distribution), promotion and price. The first of the four P’s is product or service. According to the text the product includes “not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors (Winer & Dhar, 2011).” For Haas Chiropractic Clinic this includes the many services they offer, their image as a clinic that is always giving back to the community and the value of their services. At the clinic there are several services that are offered. Obviously, this includes chiropractic care such as adjustments, spinal decompression, Graston and corrective care. They also offer corrective exercises, lifestyle advice, nutritional counseling. The physiological therapeutic procedures include interferential electrical muscle stimulation, ultrasound and mechanical traction (www.haaswellness.com). Haas is constantly finding new ways and continuing to give back to the community. They do this is several way several. One is to have fundraisers for things such as school supplies and coats for kids. This last fall they raise $2500 worth of school supplies. As of now, they...
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