Premium Essay

Rach4

In: Business and Management

Submitted By Rach4
Words 468
Pages 2
Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia.
Notable anchor bottlers include: * The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market. * Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 [1]and now covering [2] Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands; * Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering [3] 28 countries in eastern Europe, Russia and Nigeria * Coca-Cola Amatil covering [4] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea; * The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market. * The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US.
-------------------------------------------------
[edit]References 1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length" 2. ^ Coca-Cola Enterprises homepage "The World's Largest Bottler" 3. ^ Coca-Cola Hellenic - geographic footprint Interactive Map 4. ^ About CCA - Country overview
-------------------------------------------------
[edit]External links

Anchor bottler is a term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks.
The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like...

Similar Documents