...questions are at the heart of this hotly debated issue. This issue gets wide and diverse coverage from every media source worthy of covering newsworthy news because the very nature of the controversy strikes at the core of humanity. At our core we are relational beings created with emotion and a desire for community, equality, and liberty. There is something hardwired into the human spirit that laments for fairness and equality, which most believe was central to the framers intent in wording the first amendment of the Constitution of the United States of America. It is for this reason that the media leverages the topic using its resources to inform, persuade, influence, entertain, and enrage its audience. In their Los Angeles Times article, David Savage and Maura Dolan highlight persisting concerns from the highest court on the issue of whether “raising children in single-sex family is harmful or not” (Savage, 2013, p. 1). Three justices on the nations Supreme Court, Justice Antonin Scalia, Justice Anthony Kennedy, and Samuel A. Alito, Jr. have considerable concern over the issue of gay...
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...and Within Organizations” Molly Wagner November 29, 2012 Business Ethics: PL 311 Tuesday Thursday 12:30-1:45 The ethics of advertising and emotional appeals by businesses grows into a hotter topic as the United States falls deeper into a world completely pervaded by ads. While the pure inescapability of ads and appeals creates enough controversy, emotional aspects add further to the debate. In the past, most companies managed their advertising so that it reached the local people, and informed them that the company carried a product and the use of the product. Their advertising tended to be informational and, in general, inherently true. Now with a worldwide market, companies must employ emotional and associative ads and appeals to create a competitive advantage. Ingrid Smithey Fulmer and Bruce Berry discuss in their article, “Managed Hearts and Wallets: Ethical Issues in Emotional Influence By and Within Organizations,” the emotional appeals by businesses internally to employees and stakeholders, and externally to customers. A critical analysis of Fulmer and Barry’s article points out that, while the issues are many and not wholly backed up, they are logically believable and concisely argued. The article begins by defining important terms such as “mood” and “affect,” and describing the origins of emotion and logic. This provides a nice background to increase the understandability of their arguments, and it also illustrates the differences in words such...
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...the influence of mass media on our kids, teenagers and society is so big that we should know how it really works. The media makes a lot of money with the advertising they sell and that we are exposed to. We buy what we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on TV, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also based on the media. These are the effects of mass media in teenagers, they buy what they see on TV, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed them. People in today’s society cannot live without the media. The help of technology has improved the way to send messages, and even the way we...
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...on at a dizzying pace, what changes to the various media sources need to take place? In this essay I will attempt to answer that question. Through my research I have identified three areas that could well be addressed. Internet marketing should be strictly permission based, the quality of local cable news programs should be increased dramatically, and an on-line cell phone directory should be developed. These few changes would have a positive effect on the way the public utilizes media sources. I shall begin with Internet marketing. With each keystroke, everything you do on the Internet is tracked. Marketers will then use that information to bombard the Internet user with various advertisements and offers. While customizing the ads to the specific user is a useful tool to marketers, it is much like the “interruption based” advertising used on television programs. There are better ways to reach a potential client. Permission based marketing (Straubhaar, 2014, p. 322) is the answer. Permission marketing is not a new concept. It has been utilized by reputable marketing companies for many years. It is my position however that this type of marketing should be the standard for all Internet marketing. As big data continues growing in scope and size and marketing becomes increasingly targeted, the issue of user privacy looms bigger than ever. Companies that make the effort to educate their users on how their data will be used, such as clearly stating the company’s commitment...
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...Market Research Articles of Q3 2012 By Kathryn Korostoff and Todd Haylon, Research Rockstar LLC We live in an instant gratification society, or so it is widely said. If we want something (be it information or products), we click a few buttons, then wait for it to be delivered—instantly or via overnight shipping. One can debate the societal implications of this, or embrace the shift. For now, we choose to embrace it by bringing our version of instant gratification to market research article reading. No time to flip through pages of ads and irrelevant articles to find the gems? Here are our picks for the best market research articles of Q3 2012, in no particular order. Measuring Emotions Through a Mobile Device Across Borders, Ages, Genders, and More September 2012 ESOMAR Conference Authors: Rolfe Swinton and Rana El Kaliouby Remember when measuring consumer emotions was a new field that required clunky equipment? That day has long since passed. In this paper Rolfe Swinton and Rana El Kaliouby discuss the use of mobile devices to capture immediate facial and verbal responses to advertisements. Today’s smartphones are essentially handheld computers. And they have become widely used; indeed. Nielsen estimates over half of US adults have one. Smartphones, as our title suggests, span across age, gender, and many other demographics, allowing researchers to gather broad data. Swinton and El Kaliouby started by testing smartphones as a way to investigate ad recall and ...
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...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION The world is undergoing rapid change as well as technology. Before the computers, mobile phones, and tablets were invented, there were typewriters, and books. We even need to go to a library to search something. Now, with just one click or tap, we can now access or learn different things in the internet. One of the leading social networking site is the Facebook. There are 1.59 billion users are active all over the world and still counting. Facebook has affected the social life and activity of people in various ways. Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the internet. Before, we can only see advertisement through television, posters, and newspapers, but now that Facebook has launched a new portal for marketers, it is easy for them to promote their products. BACKGROUND OF THE STUDY Facebook is a social networking service launched in February 4, 2004. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University student Eduardo Saverin. The website’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in Boston area, the Ivy League, and gradually most universities in Canada and the United States corporations, and by September 2006, to everyone of age 13 and older with a valid...
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...The Launching of Mozilla Firefox- A Case Study in Community-Led Marketingi Sandeep Krishnamurthy Associate Professor of E-Commerce and Marketing Business Administration Program University of Washington, Bothell Box 358533, 18115 Campus Way NE, Room UW1-233 Bothell, WA 98011-8246 Phone: (425) 352 5229 Fax: (425) 352 5277 E-mail: sandeep@u.washington.edu URL: http://faculty.washington.edu/sandeep Version 1.0 January 27, 2005 Usage Policy 1This is an early draft of the paper. I expect to revise it many times and submit it to an academic journal for publication at a later date. Your input is welcome. You are welcome to use the document in its current form for teaching or research purposes. If you use it in your classroom, e-mail me about how this was received and tell me how I can improve it. Always cite the original document when using. You may cite it asKrishnamurthy, Sandeep (2005), “The Launching of Mozilla Firefox- A Case Study in Community-Led Marketing”, Working Paper, Available at http://opensource.mit.edu/papers/sandeep2.pdf. 4If you notice any errors or omissions in this document or if you have other suggestions for improvement or collaboration, e-mail me at sandeep@u.washington.edu. 2- 3- 2 The Launching of Mozilla Firefox- A Case Study in Community-Led Marketing ABSTRACT Mozilla Firefox is a Free/Libre/Open Source (FLOSS) browser supported by the Mozilla Foundation. This browser was recently released and has met with considerable success- it has...
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...Threats to Information Security and it’s Measures Abstract Security is a branch of computer technology known as information security as applied to computers and networks. The objective of online security includes protection of information and property from theft, corruption, or threats attack, while allowing the information and property to remain accessible and productive to its intended users. The term online system security means the collective processes and mechanisms by which sensitive and valuable information and services are protected from publication, tampering or collapse by unauthorized activities or untrustworthy individuals and unplanned events respectively. The basic aim of this article is to Prevention against unauthorized security Attack and Threats. Introduction Computer technology is more and more ubiquitous; the penetration of computer in society is a welcome step towards modernization but society needs to be better equipped to grapple with challenges associated with technology. New hacking techniques are used to penetrate in the network and the security vulnerabilities which are not often discovered create difficulty for the security professionals in order to catch hackers. The difficulties of staying up to date with security issues within the realm of IT education are due to the lack of current information. The recent research is focused on bringing quality security training combined with rapidly changing technology. Online networking security is to provide...
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...Explain the importance of Internet marketing to two contrasting businesses. In 1999, Andy Grove, the chairman of Intel said this: IN FIVE years’ time, says Andy Grove, the chairman of Intel, all companies will be Internet companies, or they won’t be companies at all. Just another example of the arrogance and exaggeration the information-technology industry is notorious for? Yes, in the sense that Mr Grove is as keen as the next chip maker to scare customers into buying his products. No, in the sense that, allowing for a little artistic licence, he is probably right. Journalists obviously doubted him and some even said that “What Mr Grove was really saying was that if in five years’ time a company is not using the Internet to do some or all of these things, it will be destroyed by competitors who are.” but five years on from then perhaps this statement didn’t come true but it certainly rings true in the current year of 2016 where so many businesses have since folded as a result of the rise of the ‘real life to internet’ movement. Internet marketing is important because it aligns with the way consumers make purchasing decisions and nearly every business will benefit from having an internet presence. Reaching customers—and potential customers—using online marketing is more a matter of commitment and strategy than it is a financial expenditure. It does not need to be expensive to reach online...
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...has a single web page with a referring email and telephone number. While growth in the local market is strong, the company is mindful of the potential for expansion with their products. More importantly, it is clear based on the success of these products; that there is a tremendous opportunity for growth in their sale by expanding beyond their local area. With the size of the business and limited capital, it would be beneficial for this company to develop an online marketing expansion strategy. The online setting offers several benefits and is highly compatible with the Doggie Grooming Parlor Examples being. * The company will be able to reach potential new customes across the country, and the rest of the world. Using an online marketing strategy, all without the need of retail middle-men who would reduce the profit margins. * With the company introducing E-commerce capabilities it will allow the customer to make purchases at any time of the day or night forgoing the limitation of normal business hours. * While cost of implementing a powerful online presences are relatively low, compared to the possible market expansion. The company will be able to achieve global...
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...__________________________________________ Kurt Linberg, Ph.D. Dean, School of Business & Technology ABSTRACT The purpose of this study is to determine whether there is truth in the notion that sex sells to women better than more conservative advertisements that focus on skills and services when salon. advertising The study will for an also upscale look at full-service whether female consumers are honest with themselves about how they respond to advertisements. Two advertisements were produced for an upscale salon, one with sex appeal and one without. A survey was conducted at that salon which determined whether women would patronize the salon based on the sexy advertisement. The two different advertisements were then handed out to a target market of women with different variables such as age and marital status. responsiveness The results of this study showed that the of women to a salon advertisement is dependent on whether the advertisement has sex appeal or no sex appeal. significantly Advertisements larger without sex appeal. response with rates sex appeal than garnered advertisements Additional results showed that that there is a difference between the percentages of current customers who indicate they would...
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...Google Abstract Google was started by Sergey Brin and Larry Page with a mission to organize the world's information and make it universally accessible and useful. The company with its innovative thinking, minimal competition and it’s brilliant, highly educated founders have built one of the most successful human endeavors in history. In 2001, Eric Schmidt became the Chief executive officer. He added maturity and organization skills to the creative dreams of the founders and since it went public in 2004 it has seen tremendous growth not only in its core business, but it expanded it various businesses from google maps to autonomous cars. This case study analysis shows how Google achieved it success and what strategies and opportunities it needs to take to be successful in the near future. Some analysts say Google is almost at the mature state of its core business but they keep coming up with new products. Introduction In 1996, Google was formed by Sergey Brin and Larry Page, in a friends’ garage in Palo Alto, California. The two intellects dropped out of the Ph. D. program at Stanford to launch a search engine that analyzed and prioritized Web links based on relevance of queries. Within months, Google moved out of the garage into a downtown office where they multiplied their success (Hartley, 2011). In the beginning, Google was founded on an enterprise wanting to make searching for information easier and free to users. This project was well received by users...
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...Hobbes. E) Plato and Luther. 3) Locke's Second Treatise on Civil Government sets out a theory of A) the divine rights of kings. B) aristocracy. C) democracy. D) republicanism. E) natural rights. 4) Indirect democracy is based on A) consensus. B) unanimity. C) the system of government used in ancient Greece. D) representation. E) "mob rule." 5) Republics are A) representative democracies. B) direct democracies. C) a hallmark of unitary governments. D) frequently found in totalitarian regimes. E) another name for states. 6) Who was the major author of the Declaration of Independence? A) George Washington B) James Madison C) Thomas Jefferson D) Benjamin Franklin E) Alexander Hamilton 7) According to ____, life without government would be “solitary, poor, nasty, brutish, and short.” A) John Locke B) St. Thomas Aquinas C) Jean-Jacques Rousseau D) Thomas Hobbes E) Aristotle 8) The idea of popular sovereignty can first be found in the A) Mayflower Compact. B) Declaration of...
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...is published twice each year, and includes articles by undergraduate college students studying media literacy. Social Media Impact and Implications on Society By Nick Pernisco, SJMLE Editor In the past five years, social media websites have become ubiquitous, giving young people a new way to interact with each other and communicate with the world. This new form of communication depends on usercreated content, not mass produced messages coming from large media companies. But as with other media before it, social media's rise to prominence has experienced some very serious growing pains. Companies like Facebook, MySpace, and Twitter have struggled to balance an inviting interactive environment with the ultimate pursuit of profits. Thanks to these sites, our expectations of the web, as well as society, have changed. This issue of the Student Journal for Media Literacy Education aims to explore some of the issues related to social media, and a generation fully engaged in this interactive world. The main focus is popular social media sites such as Facebook, MySpace, Twitter, Wikipedia, YouTube, and LinkedIn, but other social networking sites are explored as well. All articles in the Journal have been written by college students in Santa Monica College’s Reading The Media course in Spring 2010, under my supervision. The students selected from a list of topic related to current issues in social media. I reviewed all of the articles, and offered suggestions and guidance, but...
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...of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story Telling? Storytelling is the process of explaining real or fictional events through narrative (Storytelling, 2015). Complex ideas are depicted in an entertaining way or an emotional connection helps consumers remembering information (ibid.) by “building a picture of a company” (Bacon, 2013). It is said that people recall facts more easily when emotions are involved (Storytelling, 2015). Especially millennials, who have a shorter attention span and are exposed to an immense mass of information (2015), are more likely to remember an ad that is more interactive (Storytelling, 2015). Why Did I Select Coca-Cola? Coca-Cola is the soft drink giant par excellence – With a global market share of 25.9% in the soft drink market in 2011 (Statista website, 2015), the company has achieved what many companies dream of – Global brand recognition, meaning people can identify Coca-Cola without being directly exposed to the company’s name, but rather to its logo or colors (Brand Recognition, 2015). Furthermore, the Coca-Cola Company occupies a place in several top ten lists of “Top 10 Storytelling Brands” (Bacon, 2015). These facts are...
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