...State of the art rhetoric? Infomercials today are found on every channel on television and cable here in the United States; these effective ads are made to persuade a wide audience to buy their product and are displayed throughout the day. These ad companies use various powerful elements of rhetoric; Logos, the use of logic to support a claim; Ethos, the use of authority/credibility and Pathos, the usage of emotional appeal. Like a game of rock, paper, scissors each and every element has its strengths and weaknesses and to effectively persuade the audience each element must be equal, and not overpower one another. From a list of ads, I found an ad titled “Micro Boom as Seen on TV” (https://www.youtube.com/watch?v=agcbsR8oFms). This infomercial...
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...Stephen Mailloux’s (1995, ed) discussion of “Sophistry and Rhetorical pragmatism” (pp1-30) and West and Turner’s (2010, pp.312-327) discussion of “Rhetoric”. This essay is a review of Stephen Mailloux’s discussion of Sophistry and Rhetorical pragmatism (Mailloux, 1995) and West and Turner’s discussion of Rhetoric (West & Turner, 2010). The writings in question discuss the origins and evolution of Rhetoric, with Mailloux introduce a historical and philosophical criticism of “sophistic Rhetoric as applied in the modern American context” (for example, neopragmatism and poststructuralism), and evaluated in the rest of the book, whilst West and Turner enlighten the reader about the heurism and globalism of Aristotle’s Rhetorical theory with a focus on the discipline of public speaking. Mailloux introduces sophistic Rhetoric as founded on the pragmatic doctrine that “Man is the measure of all things: of things which are, that they are, and of things which are not, that they are not”, a phrase attributed to the Sophist Protagoras (Patrick, 2006). Others Sophists of note include Gorgias, Prodicus, Hippias and Thrasymachus – quoted in Plato’s Republic as saying “… ‘Just’ or ‘right’ means nothing but what is to the interest of the stronger party” (Plato & Lane, 2007)). West and Turner’s account of the Rhetoric show that the first teachers of Rhetoric were the "Sophists”, who were nomadic teachers of public speaking that were respected for their intellect and subsequently paid highly for their...
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...Name Instructor Subject Date Rhetoric Analysis: Millennials: The Me Me Me Generation by Joel Stein Introduction The millennial generation are an interesting group of social class that are going to change the world from their own point of view regardless of how the older generations view or relate to them. The article Millennials: The Me Me Me Generation is talking about the Millennials and how the society perceives them. The millennial is a group of the social generation that were born between the years 1980s to the beginning of the millennium in 2000. These individuals are also referred to as Generation Y, as the previous was known as generation X. The group is made up of mostly teenagers and adults still in their 20s as the author puts it. They make up about 80 million of the American population making them the biggest age group in the history of the United States. Analysing the rhetorical and Aristotelian elements of the essay, particularly the ethos, the pathos, and the logos as the writer applied them throughout the essay, goes on to prove the change the millennial represent Ethos Stain, the author expresses Ethos in the article as an appeal to the ethical side of the audience. The element seeks to convince, inform or entertain the audience about some of the subjects and objectives of the essay through the character and the credibility of the persuader (Banev, 104-107). Stein appeal to ethos may be a part where the writer tries to pass the point across based on...
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...sweatshops while the second division highlights the complexity behind any plausible solution. While the content of this article is of elevated interest, more important for our purpose is the success behind their rhetoric. They utilize the emotions of an audience on an already sensitive topic while simultaneously providing evidence from a variety of environments and sources to point out that their conclusive recommendations are of great value when the urge to change the manner in which we get products finally sets in. In their essay “The Struggle Against Sweatshops: Moving Toward Responsible Global Business”, Radin and Calkins both inform and persuade their audience at an effective level through their credibility, emotion, and logic—ethos, pathos, and logos, respectively—to conclusively come about at more fully understanding the need for reform in global labor markets. I will first define ethos followed by an analysis and illustration of the rhetoric as it is used in the essay. That will then be followed by pathos and logos, both sharing a similar format of define, analyze, and illustrate. Rhetoric is, of course, a powerful tool and a necessary component in communication. The first of the three pillars of persuasion that make up rhetoric is ethos. Julia T. Wood (2011) defines ethos as “proof based on a speaker’s credibility” (p. 26)....
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...Rhetorical Analysis Paper Martin Luther King Jr.: I Have a Dream According to Aristotle, there are three ways for a speaker to persuade his audience: ethos, logos, and pathos ("American rhetoric: Aristotle's rhetoric - selected moments," n.d.). Aristotle noted that a speech should “engage both the rational and non-rational elements of the listener's soul” (Wardy, 1996, p. 63). The speaker must have credibility with their audience and appear fair, open-minded, honest, and knowledgeable (ethos). He/she must also have logical appeal with strong, valid arguments based on facts and, perhaps, with personal experience and observations (logos). And, finally, the speaker must emotionally appeal to the audience and create a personal connection to draw and hold their attention (pathos). Of the three, Aristotle believed that ideally arguments should be made with reason, or logic, alone (McKay & McKay, 2010). However, it is often a speaker’s emotional appeal that creates the personal connection, as well as captivates and motivates the audience … and few have done that better than the Reverend Martin Luther King, Jr. If you say the words “I have a dream”, Americans from age 18 to 80 immediately think of Martin Luther King Jr. They may not know the words achieved notoriety from a speech given at an equal rights march on Washington, DC in August 1963. They may not know that 250,000 blacks gathered at the National Mall to demand "jobs and freedom" (Hampson, 2013). Additionally, they...
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...Classical Communication Models 1. Aristotle’s definition of rhetoric. a. “Rhetoric” is “the faculty of observing in any given case the available means of persuasion” Rhetoric is the counterpart of Dialectic. Both alike are concerned with such things as come, more or less, within the general ken of all men and belong to no definite science. Aristotle, On Rhetoric Aristotle was the first to take an initiative and design the communication model.Let us first go through a simple situation.In a political meeting, the prospective leader delivers speech to the audience urging for more votes from the constituency. He tries to convince the crowd in the best possible way he can so that he emerges as a winner. What is he actually doing ?He is delivering his speech in a manner that the listeners would get convinced and cast their votes only in his favour, or in other words respond in the same manner the speaker wanted to. Here the leader or the speaker or the sender is the centre of attraction and the crowd simply the passive listeners. | The example actually explains the Aristotle model of communication. The Aristotle model of communication is the widely accepted and the most common model of communication where the sender sends the information or a message to the receivers to influence them and make them respond and act accordingly. Aristotle model of communication is the golden rule to excel in public speaking, seminars, lectures where the sender makes his point clear...
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...Who's speech had the most effective rhetoric? President-Elect Donald John Trump or Barack Obama? Which politician persuaded the American people with the use or Logos,Ethos,Pathos,and Decorum? Which speaker had the most thorough and balanced fusion of these four elements? Donald Trump and Barack Hussein Obama are two well known politicians, Trump being the 45th president of the united states of america and Obama, who was the first African-American president and was also the 44th president of the united states who was in office for two terms. Through pathos, both Trump and Obama addressed the American Jobs issue, both speakers strongly believe about making opportunities and good jobs for the common man, However, Obama exudes his point a lot more professionally because he did not make any "inappropriate remarks", Trump however stated that the Presidential Debate was rigged because Hillary Clinton received the questions before the debate took place; Americans all over the country now look at Trump as A man who really holds grudge due to his resentment. I personally think Trumps bitterness towards Clinton getting a hold of the questions before the debate (if it were true) justifies his dissatisfaction towards Clinton....
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...Every advertisement is designed to influence its target public to either buy the product being advertised or to at least consider it in a future purchase. In order to persuade the public, the advertisement needs to be appealing, logical and credible. These three means of persuasion are what the Greek philosopher Aristotle called Pathos, Logos, and Ethos. In the advertisement examined in this paper, there's an emphasis on the use of Pathos, which is the way of persuading by appealing to the public's emotion as described in the book Writing Arguments: A Rhetoric With Readings by John D. Ramage and and John C. Bean (81-82). The ad is dominated by a background image that shows a penguin belching fire in an ice land. In the bottom right corner of...
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...essay to compare and contrast the rhetoric in Amira Baraka’s “Somebody Blew up America” and Malcolm X’s “The Ballot or the Bullet in regards to ethos, pathos, and logos. Amiri Baraka, born Everett LeRoi Jones, was an African-American writer of poetry, drama, fiction, essays, and music criticism. Baraka read his poem “Somebody Blew up America?” on the September 11th attacks and was heavily criticized for anti-Semitism and attacks on public figures. His poem is free verse and has no set structure but maintains its rhythmic elements for oral sharing. The poem was meant to be shared orally so that Baraka would be able to emphasize and share lines specifically for an audience. Malcolm X, born Malcolm Little, was an African-American Muslim minister...
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...companies from bankruptcy by using element of rhetoric device: ethos, pathos and logos. Rhetorical fallacies can also be found throughout the argument. Nick Naylor’s claim was not to put warning labels on the product or on the pack of Cigarette. Because people already now that tobacco is dangerous. In this case he put the users to decide themselves. By knowing whether to use or not. This warrant is effective in the audience and also it can be related to his entire audience. Regarding family level Naylor tries to put responsibility on the parents to teach their kids the effect of using cigarette. He was also asked about his son whether he let his kid to smoke cigarette. He replied for the committee that he will buy a pack of cigarettes if his son wants. Naylor’s tone is very passionate and he speaks to the committee in a condescending tone, specially when he talks to senator finistirre. Throughout the speech or the film, Nick Naylor, argue well to support his cause and tobacco industry. There is place where he uses ethos to win his argument. Which is when the subject of parenting is brought up by the committee, and when he explains about being a father of a young son. He also takes full responsibility for his son upbringing. This is when he defends his parenting and tobacco company. Naylor uses fallacies to back up many of his argument. And also there is another place where is his son uses ethos to claim his argument. When he argues...
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...Arizona was shot, point blank, in the head while campaigning outside of a Safeway. This experience has driven the now recovered congresswoman to seek firearm reform. Meanwhile, senators in Washington have been tip-toeing around gun legislation for fear of backlash from interest groups like the National Rifle Association, and the money that comes with them. In 2014 alone, the NRA contributed $626,702 to candidates who are against legislation restricting guns. (National Rifle Association Summary, 2014) Gifford’s close call with death at the hands of a crazed gunman and her past experience in politics have motivated and enabled her to seek reform in not only gun legislation, but in Congress itself. Through the rhetorical elements of logos, pathos, and ethos, Giffords appeals to the audience’s emotions and gains their trust in order to persuade them to join her fight against the stagnation of congress on this important issue. Gabrielle Giffords is a Tucson, Arizona native, was elected to represent Arizona’s...
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...society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is also introduced. It shows that the innocent can be tainted with smoking and brings in fear to the audience. Ethos falls into play when the children are appealing to the adults that they want a lighter to smoke. Children are viewed as innocent and when a child wants to do something that destroys that innocence, adults, try to stop it. We tend to believe people whom we respect. One of the central problems of this advertisement was the children asking the adult for a cigarette which created the audience something that is worth seeing. When the kids asked for a lighter, pathos gets involved as the adults asks the children if they are being serious and refuses to give them one. The adults then respond with various reasons why smoking cigarettes is unhealthy to an individual. The effective rhetorical technique called pathos conveys this message. The advertisement is an emotional appeal to the adult, parent smokers asking them to break their smoking...
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...Rhetorical analysis, according to Susan-miller Cochran, Roy Stamper, and Stacey Cochran, is a form genre that analyze the text’s rhetoric context (30). Susan-miller Cochran, Roy Stamper, and Stacey Cochran states “In a rhetorical analysis, the writer uses rhetorical framework to understand how the context of the text help create meaning,” (30). The rhetorical framework writers use is rhetorical context that is; the author, the audience, the topic and the purpose (21,30). This is a key component in success for college because analyzing the text to understand the essential elements in the text, helps identify and “create” meaning (30). Rhetoric analysis will allow students to achieve a deeper comprehension of the text, contributing to students...
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...Annie Murphy Paul uses persuasive elements such as logos, pathos, and ethos to support the theory that deep reading strengthens a person’s brain and increase their capacity of empathy. Paul begins the selection with a false claim made by a professor stating that there is no “evidence that people are morally or socially better [from] reading,,,”. Using actual facts, Paul debunks his theory. Paragraph three suggests that “deep reading “is an act that needs to be taken seriously. Paul deepens the meaning behind her point with the use of words such as imperil and critical. Paul provides a logical explanation as to why reading is important also playing into pathos with her word choice, purposefully adding power in the ideas she expresses. Combing...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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