...Chapter 03: Marketing Ethics Enter your name, Section and Date: Assignment: You are an automobile dealer and your manufacturer has just announced a new vehicle that they believe will be a hit in terms of both style and price since it has European features and is very competitively priced. The only apparent twist is the warranty on the vehicle is 50,000 miles rather than 100,000 which is standard for the manufacturer. You have learned that the reason for this is in an effort to get this vehicle to market quickly they used an existing transmission instead of developing one specifically for this vehicle and that as a result the transmission is expected to often require repair or sometimes replacement after around 60,000 miles. 1. What would you tell prospective buyers about this vehicle? 2. What might you do to ensure that your customers who purchase this vehicle remain satisfied customers? 3. Would you sell this vehicle at all and if not how would you deal with the manufacturer? Number your answers and enter below Start Here 1) In order to sell this car, I would advertise the style and price to the prospective buyers. I would emphasize on how they can own a car with European features at this low competitive price. I would also mention the warranty on the vehicle is 50,000 but in order to sell the car I wouldn’t emphasize the warranty unless the buyers have questions about the warranty. 2) To ensure the customers that they will be satisfied with...
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...online to buy or ... www.khojle.in/ - Cached - Similar 2 Click India Classifieds,Free Classified Ads,Buy Sell Classified ... Click India Classifieds - A Site To Post Free Buy Sell IndianClassified Ads Online. Search Classified Ads For Jobs, Find Real Estate Properties On Sale, ... www.clickindia.com/ - Cached - Similar 3 Worldstuffer | Free Local Classifieds and Social Networking Site ... Buy, Sell, Meet with our Free Local Classifieds. Participate in forums and discussions. Meet your Love, Friend or Partner. Join Us now, and your Life will ... www.worldstuffer.com/ - Cached - Similar 4 Zuxxx.com - free advertising total - free classifieds- free ... Free classifieds, ads, advertising, press releases, website promotion, business listings - Zuxxx is fast, easy and for free - post your ads without ... www.zuxxx.com/ - Cached - Similar 5 Free Classified Ads India - Click to Post Free Classifieds Ad in ... post free classified ads in india on a click - now post local ads at free classifieds website on a click in india and deal directly - its a free classified ... www.angclassifieds.com/ - Cached - Similar 6 Free Ads - Free Classifieds Ad,Post Free Classifieds Ads,Used Cars ... Free Ads - Post Free Classifieds Local Ads to Buy / Sell Second Hand, Pre Owned and Used Cars in Chennai, Bangalore, Delhi, Noida, To buy / Sell real estate ... www.freeads.in/ - Cached 7 Free classifieds in India, Classified ads in India, Online ...
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...HOW TO SELL ANYTHING TO ANYBODY – JOE GIRARD Page 1 of 13 About the Author _ “ The World’s greatest salesman “ - The Ginness book of Records named him , twelve times “ Number One Positive Thinker “ - Dr. Norman Vincent Peale , author of The power of positive thinking Introduction:“Salesmen are made, not born. If I did it, you can do it. I guarantee it “ says Mr Joe Girard, . On January 1 st 1978, Joe Girard quit selling cars. During his fifteen- year of selling Cars (1963 – 1977) he sold 13001 cars at retail. Most of his time is now spent in writing books and columns, giving lectures, sales rallies and consulting. In this book the author describes his own life experience of how he became the number one salesman in the world. Some salient points from his above book are given below: - 1 Winning Bloodless Victories • When a salesman sells there is no loser. Both the buyer and the seller win if it’s a good sale. • If you think the sale ends when ,like they say in the car business , you see the customer’s taillights,you’re going to lose more sales than you ever dreamed of. But if you understand how selling can be a continuing process that never ends, then you’re going to make it the big time. • We are talking about automobiles. People buy them about every three or four years and even less often among the middle and working –class people who were most of my sales. If you are selling clothes or booze or things that people buy a lot more often, getting them back again and again...
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...20lbs, which in fact it weights 40lbs. The company charges me a lower rate then the actual rate. The difference between fraud and misrepresentation in my opinion is that with fraud, the party is stating a factual wrong, knowingly; with misrepresentation is a bit sticker to explain in that say you are in retail and you are selling vaccuum cleaners for a company that has given you the speal to read to your potential buyers stating it does this and that, however you may not know for sure if it does this and that but it's your job to tell potential buyers all of the features, and let's say it doesn't do something it is supposed to, that is what I feel is misrepresentation. Altough it may be innocent on the part of the employee who was trained to say these things, but it could be potential fruad of the company, if they know for a fact it does not do these things they promise it does. If I sell a person a car that I knew had been flood damaged, and the buyer has asked me whether or not it has had flood damage and I tell him it has not, that to me is fraud. If I sell a person a car that has had flood damage, but I didn't know it had the damage because the person I bought it from didn't tell me, and I...
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...having a car park close to the retail store so people who have brought loads of things don’t have much walking to do to their car. Another advantage is the3 convenience for the public. Most retail parks have a lot of land which they are able to extend the retailing is they have to. There are a lot of disadvantages of building a retail park. One of the disadvantages is that it is hard to find a big enough space for it to be built in, also it takes a lot of money to build a retail park as you have to have a big enough car park to get a profit. If there wasn’t a big enough car park then people would shop in the retail park as they you have to talk with their shopping and people would get fed up. When thinking about building a retail park you need to think about the future for the business. You need to take into consideration a lot of things, for example, if there is enough land, if you are going to make a decent profit when it’s all finished, and is it going to be a good process. Superstore Tesco’s extra is an example of a super store. Superstore is a retail environment, a superstore is a large retailer who stocks and sells a wide variety of merchandise including groceries, clothing and general supplies, or a large store that sells a massive quantity of goods in one product line such as electronics or shoes. A superstore needs a big car park that is close to it so people who do a large shop they don’t have to walk miles with the shopping. Also having a large car park...
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...Examples of strategic planning: -We don’t like their sound. Groups of guitars are on the way out---Decca executives -There is no reason for any individual to have a computer in their home—Ken Olson CEO of digital (1977) -With other fifty foreign cars on sale here the Japanese auto industry isn’t likely to carve out a big share of the market for itself – Business Week ‘1968 Sometimes these strategies can make mistake on the evolution of the whole business. We should think about how strategies develop in firm!!! • An expert can be wrong…but a whole company??? Profit pools in car industry: Making a car is the tiny part of the business. Leasing is when you rent a car to a compagnie for a long term contract, at the end of the contract you can buy it!! Obj of the leasing: you pay for the service but you don’t care about (insurance…) I don’t buy a car anymore, but I buy a service. Most of companies, are using the leasing process. The leasing is very profitable, because you sell financial service, with high return! Most of car manufacturers, are fully integrated. They manufacture the car, repair the car, finance the car… More and more cies are changing their business model in the car industry. Exple, instead of selling the car, they sell their leasing contract. Deliberate strategy: when I plan to do sthg and I have a clear objective. Intended strategy: expression of a desired strategy as deliberately formulated or planned by managers. Emergent strategy: Series of decisions...
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... marketing strategy, financial projections, implementation plan, and control metrics will all be performed to justify the need or importance of the Lifetime Battery. 2. Company Overview Interstate Batteries is a battery provider that provides batteries for many different needs. Cars, electronics, marine equipment, accessories, etc. are some of the top items that Interstate produces batteries for. Interstate is the number one replacement brand battery in North America. According to Interstate Batteries (n.d.) “Interstate continues to thrive on our innovation, as well as our good old-fashioned business principles founded on treating others like we would like to be treated” (para. 1). Interstate is a privately held corporation and has continued to thrive, even during tough economic times. Interstates purpose is “To glorify God and enrich lives as we deliver the most trustworthy source of power to the world” (Interstate Batteries. n.d. para. 1). In the early years of Interstate Batteries existence, car batteries were delivered to wholesalers in the Dallas, Fort Worth area. Over the years, the company has expanded to providing consumers all over North America with more than just car batteries. Car batteries are what Interstate is known for. Interstate...
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...is a car painter. He has been painting cars for 10 years. Last year, he made an amazing discovery. He mixed a clear paint that once heated would take on the color of the paint around it on the car. He has been experimenting with paints that change color for the last two years and this new paint he has developed will be a major innovation to the paint market for cars. As car paint weathers, it fades and car painters always have a problem matching the paints to older faded cars that are wrecked or scratched. Terry feels that his new paint will be most beneficial to people who want to touch up scratches to their cars and auto dealership that want to make quick repairs. The question that Terry needs to answer is how much to charge for his new touch up paint. He has decided to sell in a 4 fluid ounce tube with a brush included. It costs Terry $3.00 per tube for the first 1000. Terry knows that conventional touch up paint costs about $4.00/tube. However, his paint has much better qualities; consumers do not need to worry about matching color and his paint flows and seals better. However, when Terry asks the manager at AutoZone about his paint the manager said the consumers are very careful about what they put on their cars and many are reluctant to try new brands. The manager at Autozone said that his customers are quite price sensitive. Terry becomes confused about where he should sell the paint and what price he should charge. AutoZone seems reluctant to sell his paint...
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...Applying for credit when attempting to buy a car can be a confusing and difficult experience for many people. Understanding credit is a complex and confusing process, especially when it applies to something as important as a vehicle and financing it through the dealer. Thankfully, the following information should help you understand your options more fully. Why Car Dealers Offer Low Financing Options When you go to a car dealer, you're likely to notice that they are very excited about getting you to sign a credit deal or to get credit through their own financing. Why are they so up in arms about this? Basically, it helps stimulate sales and ends up making them even more money. How? Think of the last time you when car shopping. You may have noticed that dealers constantly advertise on having the lowest available financing. They offer these low rates...
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...Car Buying Articles Confessions of an Auto Auctioneer Shopping at an Auto Auction Without Getting Fleeced Published: 03/08/2012 - by Steve Lang, Contributor Email Print Save COMMENTS (3) Log in now to share articles with your friends * Auction Block Lights Picture Some public auctions will let you drive the cars for sale if you arrive a few hours early. Potential buyers should never bid on a vehicle without driving it. | March 07, 2012 | Steve Lang View Full Screen 4 Photos 1. * * * * Chances are that if a vehicle has been traded in, leased, repossessed or totaled, it will find itself among the nearly 9 million vehicles that are purchased each year in an auto auction — either one that caters to dealers or one that's open to the public. Few people outside of the auto industry ever realize the size and scale of this business. It's second only to Wall Street in terms of sheer volume of items being sold at bid. Auto auctions are capitalism in its purest form, and that's what lures buyers in search of a good used car at a low price. And while there are bargains to be had, there's plenty of potential for disaster, too. I've seen both, and often on the same day. From a $200 Volkswagen to a $200,000 Ferrari, I have personally seen hundreds of thousands of deals come together to the future joy of one party — or the long-term sorrow of another. In my decade-long travels in this world, I have been the bid caller — also known as the...
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...global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was last hit before the economic crisis and 80% higher than 2009 when GM and Chrysler went into bankruptcy. The opposite is happening in Europe being in its sixth year slump now and with a weak economy, high petroleum prices and an aging population being weighing factors on mass market car makers. This has led to cost cutting and over capacity for European car makers. This seems to be a trend worldwide as well as car makers are depending on there luxury brands to make them profitable. Tata has seen a profit due to Jaguar and Land Rover surging there net sales up 71% to 566 million dollars and raising revenues 31% to 568.82 billion rupees. This came dispute as the company said “a weak operating environment in the India business which was more than offset by increasing wholesale volumes and richer product and market mixes at JLR”. This is similar to Renault depending on Nissan and sales of cars produced in low cost factories in Romania to cover domestic losses. Mercedes and BMW are generating healthy profits but Volkswagen despite having a leading European market share relies on Audi for 60% of there profits...
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...1. Executive Summary Selling online can help your business reach new markets and increase your sales and revenue gains. Those who are interested in selling to other businesses, can use the Internet to find sales leads, announce calls for tender, and to offer products for sale. Searching for products and services online can save time and money by allowing to find the best prices without having to do all the legwork. You can use the Internet to find new suppliers, post buying requests or search for products and services. The benefits of effective B2B e-commerce include lower costs associated with selecting suppliers, establishing prices, ordering, and finalizing transactions. Online trading networks can also be used to support efficient information exchange between buyers and sellers. 2. Business description Mission —The mission of Budget Cars will be to buy and sell a desirable mix of quality used cars, trucks, and vans, and to create a friendly atmosphere where Budget Cars will be known for being your family used car center. 3. Industry analysis Immediately following World War II, there were roughly nine buyers for every new car produced. Sales personnel merely had to find out who could afford a new car. "Afford" was defined as paying cash. This condition existed until the early 1950s when supply began to discover that some new terms were creeping into the retail salesperson's vocabulary. Words like "overallowance," "discount," "deal," and "terms." The...
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...representing 125 units. Fiat Group aims to develop its position on the world market, in September 2010, Fiat was the ninth automotive group in the world, with a production of 2.46 millions of vehicles. To develop itself on an international way, the group is counting on the US market and had implemented many strategies to increase its market shares. The main one was to progressively acquire the Chrysler LLC group in 2009. Currently the group is present in the USA, with the brands Chrysler, Dodge, Ferrari, Fiat, Iveco, Jeep and Maserati. The next step of this global strategy is the come back of Alfa Romeo on the US market. The group aims to reintroduce the brand in the USA in 2013. With this come back, Alfa Romeo expects to sell 400,000 around the world in 2014 and to increase its...
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...to change your tire. INTRODUCTION: I broke down on the side of the road while trying to sell a bunch of cards for my football team and if I didn’t know how to change a tire I would have been screwed. It turned out though that I didn’t have a jack of the right size. (TRANSITION): Let me explain how to change your tire BODY I. First you need to find a flat, stable and safe place to change your tire 1. Make sure you have proper items in your car. 2. Apply the parking brake and put car into "Park" position. 3. Place a heavy object in front of the front and back tires. 4. Take out the spare tire and the jack. 5. Raise the jack until it is supporting (but not lifting) the car. 6. Remove the hub cap and loosen the nuts by turning counterclockwise. 7. Pump or crank the jack to lift the tire off the ground. 8. Remove the nuts the rest of the way. 9. Remove the tire. (TRANSITION): I will now tell you how to place your spare tire back on your vehicle. II. Putting your tire back on 1. Place the spare tire on the hub. 2. Tighten the nuts by hand until they are all snug. 3. Lower the car without applying full weight on the tire. 4. Lower the car to the ground fully and remove the jack. CONCLUSION: (SIGNPOST): To sum this up, No matter what you need to know how to change your tire because it is important. BIBLIOGRAPHY: Darien Wolnitzek Franklyn Wolnitzek Speaking Outline DEEP BREATH {cue} TITLE: Changing your Tire SPECIFIC...
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...Unit 3 P5 Marketing Segmentation Introduction In this assignment I will be discussing different types of marketing segmentations, so what is segmentation? Segmentation is used by businesses to help target their products at the right customers. It is about recognising the specific needs and wants of customer groups and then using this information into providing products and services which meet customer needs. Geographic Companies segment the market by attacking a restricted geographic area. It is very valuable information because businesses can precisely tailor their products mix based on a location, for example, people in Cambridge show a preference for coffee whereas consumers in Lincolnshire tend to prefer tea. This information will allow a tea company to focus marketing its product more up north in Lincolnshire rather than Cambridge. Demographic Demographic segmentation means dividing a market into a group, age, gender, race, occupation and income. For example, Dove created a product for called ‘Men + Care’ which is a hygiene product targeted only for men. Psychographic/Behaviour Psychographic Segmentation is based on personality, values, lifestyle, interests, attitudes, self image or opinions. For example, Ducati is a motorbike manufacturer and may segment its market on the basis of personality variables such as a masculine image, independent, impulsive and fearless. Macbook Pro The MacBook pro is a line of Macintosh portable computers introduced...
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