...Final Marketing Plan Simply Real Foods Company Final Marketing Plan The Simply Real Foods Company is branching into selling potato chips. This company is dedicated to producing foods that have high quality, simple, real ingredients that taste great. Effective marketing of these potato chips is key. The product tactical plan and the placement tactical plan are very important, as well. The chips must look and taste just right to get the target group to purchase them. The pricing and promotion of these chips will determine just how much Simply Real Foods will sell of the chips. Product Tactical Plan * A crunchy, salty potato chip full of flavor * Made with only potatoes, sunflower/ cannoli oil, and salt * Simply Real Food Company, To-Go Perfect Potato Chips * Great tasting, healthy, on-the-go snack that keeps up with you * Clean and healthy, something that not only tastes good but that is good for you * The packaging will be bright greens and yellows, natural greens and yellows, with white and brown accents and wording * On the front: Simply Real Foods logo, To-Go Perfect Potato Chips, 1oz or 6.5oz or 7.5oz, in a bright yellow bag, with green handle and green seal * Starting with original potato chip, then add unsalted, different flavored potato chips, BBQ, salt and vinegar, spicy jalapeño, garlic, and/ or herb, then introduce sweet potato chips, beet chips, and vegetable chips * The highest quality ingredients bought at the best...
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...opportunities despite our sex” (Pendley, 2011). This is merely an opinion from another woman who is speaking her own mind, but it is attitudes like these that make it harder for women to be taken seriously. It is true that women want to have the same opportunities as men and do not want to be judged by their sex but that does not mean that they want anything more. There may be limitations to what women can do physically, emotionally, and mentally as far as work is concerned, but it is also the same for men. “..I, as a female, acknowledge the fact that our sex cannot behave the way a male does. And I don’t want to act like a man” (Pendley, 2011). Fighting for the rights of all women does not mean that they want to act like men. Women simply want to be treated equally and not be seen as someone who is not capable of doing anything besides staying...
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...of product or service This proposal is to develop an online presence for Simply Asia (Simply Asia Foods, LLC). Simply Asia is a neighborhood restaurant that serves Thai, Chinese, and Japanese cuisine in the Grand Prairie/I-20 area where this author resides. The restaurant is famous for its authentic rendition of the three very distinct Asian culinary styles for very affordable price, great service and family-friendly atmosphere. The restaurant currently has good size customer base, loyal, repeat customers who either live or work around the area. Simply Asia’s quality menu and affordable price are its best assets. The restaurant has a great potential to expand its customer-base and increase sales by adding catering and delivery services. Establishing an online presence can greatly help with this expansion through the utilization of easily available and affordable technology along with careful planning and development of effective and creative marketing strategies appropriate for the restaurant business. Nowadays, every competitive business has online presence. Today’s technology allows people quick and easy access to information and services. People ‘on-the-go’ rely heavily on the internet for information that help them make daily decisions on food, traffic, weather, banking, entertainment and almost anything and everything with a few touch of a button from their mobile devices. Simply Asia offers a great product that can take advantage of internet technology to...
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...Final Exam Gregg A White 1. Discuss the need for sport marketing as opposed to business marketing. What are the primary components of the two applied areas and how does this application differ from the other? In addition, please discuss the history of sport marketing and its development throughout the past 25 years. Just like any other entity or genre the need for sports marketing is just as demanding as business marketing. The two applied area of it are the promotion of sports events as well as the promotion of sports products and services. In fact there’s really nothing separating the two. Sports in all facets is run like a business and has the same attributes as anything else. The only difference would probably be the name, the staff and the uniform or business attire. The same budgeting, forecasting and other principles apply to that of a sports entity. With the entrance of ESPN (Sports Center) apps of smart phones and simple word of mouth sports is on the rise and here to stay. I can remember 20 years ago being introduced to sports center and ESPN and wondering where my life was heading and now that I love what I love (Sports) it feels great. 2. Discuss the need for market segmentation. Define the term and how you as a sport marketer must apply this theory. Expand on how the segmentation is recognized and established throughout the definition process (in relation to your practicum or work experiences). In essence people are different, some sports businesses treat...
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...Marketing Name Institution Date Marketing Introduction Appropriate marketing is the key to successful sales in any particular company. According to the American Marketing Association (AMA), marketing is simply defined as the action, group of institutions, and procedures utilized for creation, communication and exchange of offerings that possess some level of value to the respective customers, partners and the entire society at large. (White, 2012). Value is a very essential notion on which marketing is founded on. In addition, exchange is the basis for the achievement of any marketing objectives. It is simply characterized by the trading of items of certain value amidst the buyers and the sellers (Kaufman and Horton, 2014) . There are a lot of products sold in the US which also sales opportunities in the foreign market. They include various electrical equipment, food and beverages among others. In this paper, we shall majorly focus on one of the products both at home and in its foreign market. Focus shall be placed on the American Craft Beer which simply refers to hand-crafted, small-butch quality of its production. The American Craft Beer has become famous in very many nations. The Four Utilities of Customer Value Purchase criteria of the consumers have been classified into four categories by marketers. The four categories are referred to as the four utilities of customer value. They are; form, time, place and the ease of possession. These utilities are a representation...
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...purpose. By so doing, Dell Computer Company developed a marketing strategy focusing on consumer direct purchase of their products from the source. This strategy has allowed the company survives in the market irrespective of many competitors who have similar products, (Musil, 2011).Dell is in the process of understanding consumer behaviours on personal computers and other equipment that relates to computer. With the increase in the number of companies with similar computer services, Dell need to focus on its marketing strategy in order to establish the best market segment. This essay will focus on how Dell should use the exploratory research design understand consumer behaviours on purchase of personal computers. The essay will also evaluate on the current company’s marketing strategy and determine its applicability towards survival and growth in the market. Discussion The most vital aspect in the current personal computer market is to develop products that serve needs of consumers. Dell Computer Company must develop a research study and determine how household consumers purchase personal computers. This will help the company come up with a marketing strategy for marketing its products. Reaching the target population is the most necessary aspect an organization that want to market its product should do. Exploratory research is the best marketing research design that most companies that want to develop their marketing strategies apply. The approach helps the company understand...
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...Answer: The Marketing Orientation and the Marketing Concept An organization with a market orientation focuses its efforts on 1) continuously collecting information about customers' needs and competitors' capabilities, 2) sharing this information across departments, and 3) using the information to create customer value. The market orientation simply defines an organization that understands the importance of customer needs, makes an effort to provide products of high value to its customers, and markets its products and services in a coordinated holistic program across all departments. In what we call the "Marketing Concept," the company embraces a philosophy that the "Customer is King." The Marketing Concept is an attitude. It's a philosophy that is driven down throughout the organization from the very top of the management structure. The Marketing Concept communicates that "the customer is king." Everything that the company does focuses on the customer. Via the Marketing Concept, a company makes every effort to best understand the wants and needs of its target market and to create want-satisfying goods that best fulfill the needs of that target market and to do this better than the competition. It wasn't always that way. There were other orientations that companies embraced over the years. The Production Concept has been around for years. That concept simply suggests that customers prefer inexpensive products that are readily available...
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...Internet Technology, Marketing, and Security BUS508 August 19, 2013 Internet Technology, Marketing, and Security The following paper evaluates the reasons Social Media is popular in businesses, the pros and cons of Social Media in a business, how Social Media Marketing is partnering up with Pepsi, the two businesses Twitter and Facebook and how they utilize Social Media Marketing, and the future impact of Social Media Marketing. Social Media Marketing The involvement of marketing being in a business is dated back to village traders and up to the 21st century groups producing and selling multifarious goods (Kurtz, D., 2012). Marketing influences various facets of a business and the relationships of the customers.Social media marketing is the course of marketing throughout social media sites like Facebook, YouTube and Twitter. Practicing the used of the social viewpoint of the internet, social media marketing is capable of interacting and connecting on a personal and vibrant level than the basic customary marketing. Social media allows marketers to have a voice and a tactic to converse with prospective consumers, friends, and clients. Social Media Marketing helps businesses take ownership of their brand and assist in spread you to spread your message in a relaxed and conversational way. Advantages and Disadvantages The most important benefit of social media marketing is expense - linked. The bulk of social media sites have the right for anyone to be able to enter...
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...John Day 10/28/15 Retail Marketing Professor: Scapparone Chapter 5 Discussion Questions. 1.) Why must a retailer view itself as a member of a larger marketing system? Can’t JCPenny’s Costco, or BestBuy be successful on its own? Being a member of a larger marketing system is a good idea. Being part of the system of say BestBuy lets customers know no matter where they are they can get the same products and services at any BestBuy anywhere in the world. I suppose they could stand alone, but being part of the larger marketing system brings great benefits. You get to use their models and their proved marketing platforms. 2.) Must a retailer be involved in performing all the marketing functions? If it can rely on other members of the channel, what functions can they perform and which members can perform them? Yes a retailer should be involved in every aspect of the company, do they have to di it themselves? No they can put these tasks in other people’s capable hands. The seven marketing functions are Pricing, Products/Service Management, Distribution, Financing, Marketing Information Management, Selling, and Promotion. 3.) Facilitating marketing institutions, since they don’t take title to the goods, add no value to a supply chain, Agree or disagree with this statement, and explain your reasoning. I disagree just because they don’t take title of the goods does not make them any less valuable in the supply chain. With agents, brokers, wholesalers, transporters...
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...The first definition for integrated marketing communication came from the American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels. The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University refers to IMC as "a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer. "[2] IMC is used practically to allow one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact.[3] From the Perley Isaac Reed School of Journalism at West Virginia University The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service...
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...negative aspects? Branding strategy according to businessdictionary.com- the long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations of the brand. Regarding Levi’s specifically, the case discusses that the branding strategy is identifying the quality of the clothing itself. Key words such as durable, dependable, and quality are often words used throughout the marketing campaigns. Generally speaking, they are simply targeting almost any category: rich, poor, etc. Although no company is perfect, I do believe that there are no significantly negative aspects about Levi’s branding strategy. 2. Analyze the Dockers communication strategy at the time of the launch. How did it fit in with past Levi’s advertisement efforts? How did it contribute to brand equity? Communication strategy according to epa.gov- Should include: outlining the objective/goals of the communication, identify key stakeholders, define key messages, and specify the mechanisms that will be used to obtain feedback on the strategy. Brand equity according to investopedia.com- the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. At the time of the launch, the number one goal of the Dockers communication strategy was to simply not let the consumers to forget where the Dockers had come from. Keeping its roots along...
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...qualities are far more likely to excel. 2. Business portfolio is the collection of business and products that make up the company. Marketing plays a major role in the business portfolio; it evaluates the product, and the market more in depth. 3. Because “the customer” is the most important figure, they are who have the needs and wants, and the company is there to supply them with the necessities. Also people not even in marketing need to understand it because everyone is in competition to win over the customer. 4. The roles of market segmentation vary from dividing a market into a distinct groups of buyers. Market targeting is simply evaluating each market segments and selecting one or more segments to enter. The role of differentiation is simply differentiating the market offering to create superior customer value. 5. The four P’s consist of product, which is variety, quality, design, features, brand name, packaging, and services. The second one is price, which is list of discounts, allowances, payment, and credit terms. The third one is promotion, which is advertising, sales promotion, public, relations, and personal selling. The forth thing is place channels, coverage, locations, inventory, and logistics. 6. The four marketing management functions are marketing analysis, marketing control, marketing implementation, and marketing...
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...| Market Segmentation | Go Pro | | Kyle Moore | 1/24/2015 | Marketing 571 | Go-Pro GoPro Inc. is an American company that manufactures and markets high definition cameras that have become very popular in extreme video action photography but it doesn’t stop there. Gopro’s products have been flying off the shelf and for good reason. The founder and CEO, Nicholas Woodman came up with the idea while he was on a surfing trip and could not get the video he wanted because the armature photographers simply could not get close enough. This sparked a product that would forever change the way we take personal videos. “We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.” This is the vision that the organization shares and truly believes in which is why not only the reason job satisfaction is so high but the unique culture brings the entire organization together as a family. One of the main aspects that helped this company become successful was the open channels of communication throughout the company. This allows for the free flow of information and ideas to help in the different functions of management. A unique part of this organization is the ability to give the power back to the consumers. A large part of their organization is transparency and the ability to allow their consumers to be visible. This has led to some of the most remarkable...
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...of CRM • Types of CRM 1 2010.10.07. RE-INVENTING CRM In the late 1990s and early year of the 21th century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional marketing obsolete. The automated approaches that would make customer relationships automatic and would enable the marketing organization to shell anything to anyone they chose. CRM was the single solution that would solve every marketing problem. Simply install the software, plug in the customer data and sit back and watch the profils roll in. But it wasn’t that simple. It wasn’t that easy. And, it simply didn’t work that way. Millions of dollars anp pounds and yen and Euros were spent on CRM systems, software and structures but, not enough seemed to come back. The five important things are about the book’s approach to CRM 1.Strategic, not more tactics. CRM is a business decision, made by business managers to achieve business goals. So, most of all, this approach to CRM is strategic. 2. Customers, not companies. Payne’s approach puts the company and the customer in perspective. If there is no benefits to the customer, there can be no benefit to the company. CRM is reciprocal process. 3. Process, not software. The found is something the organization does, not something the IT group or the marketing department, does or the customer service group does. Process is the key to CRM. 4.Outcomes, not inputs. The focus in on outcomes. What is supposed to happen as...
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...Competition & Marketing Competition is stiff for the restaurant industry with today’s economy in the down turn its becoming more difficult for businesses to stay afloat and that goes for every company. It doesn’t matter what the what tactics worked in the past that was then and this is the present. To remind competitive in today’s market having a competitive advantage is the likely solution. Traditional marketing for restaurants used to be advertising with door flyers, printing ads in the newspaper or soliciting email to the general public. However, with technological advancements over the last decade have expanded in ways which a restaurant can market its products and services. Recently a popular marketing tool for restaurant owners is the use of mobile applications. There are certainly many mobile marketing opportunities available into today’s market. However, because the notion of mobile technology marketing is so new, many restaurants do not feel comfortable around mobile technology and thus do not fully utilize it. There are ways to fully utilize this technology and gain an edge on the competitors first, a simply and effective way to market one’s products and services is having a system in place that will generate an automatically texts to each of the loyal customer in the database. Import an existing list of customer phone numbers into a text-messaging software or mobile marketing application is another way to be organized. Then once the list built owners can use...
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