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E. Duncan

THE INTERNET EFFECTS ON TOURISM INDUSTRY
Ericka Duncan Ortega erickaduncan@hotmail.com Doctoral Student
Universidad de Las Palmas Gran Canaria

This article aims to demonstrate the positive effects of the Internet on the tourism industry in three main areas: planning travel, commerce and industry structure. The document highlight that the journeyers have several tools provided by the Internet to receiving, looking for and sharing information to plan their travels. Also, Global
Distribution Systems via the Internet have provided a new distribution channel for the retail of touristic products and services.
Finally, the Internet has affected each actor of the value chain in the tourism industry. For the suppliers the Internet is providing directly information of their customers helping to increase their sales. Finally, the intermediaries have realized that they have to adapt to the new environment. Key Words: Tourism, e-tourism, travel, GDS, information communication technologies.
JEL: L83, L86

To be or not to be is not longer the question, the real question in tourism is where to go, how to go and what to do. Nowadays, these are very easy questions to answer in contrast to Hamlet`s dilemma. Tourism is one of the largest industries in the world. Certainly, in 2008 the World Tourism Organization (WTO) reported 924 million international arrivals around the world, and according to the World Travel & Tourism Council (WTTC) this industry represents around 11% of the global Gross Domestic Product (GDP). With the Internet as a commercial and communication channel, new ways of conducting business have been developed in many sectors. In the tourism industry, new needs have been created and also
The Internet Effects on Tourism Industry

Electronic copy available at: http://ssrn.com/abstract=1403087

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E. Duncan

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