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Strong Commitment Strategies

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Submitted By ayrashdan
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Q. What underlying conditions must be present before a company can make a strong commitment to a market?
Several conditions and scopes must be taken under consideration before any company can commit to a market. Several strategies and options are market scope, geographic consideration, market entry, market commitment and market dilution.

Market scope is the focus on the coverage of the market. If a company should serve a total market by selling different products to different parts in the market and this requires the employment of different combinations of price, promotions and distribution strategies , it also needs a strong financial position and commitment to embrace entire market. Another option is single-market strategy which concentrates on a single segment and requires the company to avoid competition with established firms and aim at the segment that is ignored or served inadequately and meet its needs. A last type is serving different parts of the market and this leads to dividing the risk on the different segments, this requires the company to avoid confrontation and competition with companies serving the entire market. The market scope strategy returns higher sales, market share, profit and growth increase.

Market geography strategy is defining the area that must be chosen for a company to concentrate its operations in. It has four different territories: * Local: It concentrates on the neighborhood and vicinity and requires good reputation and good hold on the market requirements and needs. It returns short term success and expansion to other geographic areas. * Regional: It operates in two or more regions in a country to divide the risk on different areas. It requires adequate resources and logistical ability to serve a regional area and the ability to manage expansion. * National: Operates nationally and requires top management

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