Introduction Britain may be regarded as at the leading position since the 17th century to the significance of its system of banking, and still remains among the financial centers of the world. The banking sector of UK focuses around five prominent global corporations i.e. Barclays, Lloyds, RBS and HSBC. These are the corporations who were able to reorganize early, in support of demutualization movement started in the mid 1980s. In addition to this, the institutes of United Kingdom are emphasized on outreach activities like retail or banking lending to SMEs. Some posses diversified based on the model of universal banking. Foreign banks, involving U.S. banks are also sturdily present in the business of investment banking or asset management. Prominent banks of UK including RBS, Barclays and HSBC were other highly developed abroad involving through acquisitions. This paper aims in discussing on the policies and strategies of Barclay’s Bank related to management theory.

Discussion Barclays is a group that is included in providing financial and economic services. In addition to this, the Barclay group place particular emphasis on the investment management and various areas of banking within the United Kingdom. The Barclays Bank has its operation throughout the world that involves Africa, USA and Asia. The Barclays bank attained fourth position in the United Kingdom. It presently provides work for almost seventy eight thousand employees and holds most of the stocks in the industry of banking. However, one of the most prominent management strategies of Barclay’s bank includes “Sports Sponsorship”. This is broadly recognized as one of the most important tools in management (Ackrill, 2001, pp. 25-29).

Barclays Bank affected by the business environment
With, respect to the changed in the business environment “Barclays Bank” responses in an effective manner, in order to cope with an immense competition in the market. Both the micro environment that includes company itself, competitors, customers, and the macro environment that includes, demographics, political, technological, and cultural factors that have been considered by them while implementing the improved and innovative communication system. These new implications have been done in order to serve their customers a quality service, with a value of money. The employees have been trained with respect to the latest systems to shorten the waiting queue. This system has been implemented after the research and development within the bank, and an internal audit with respect to customer satisfaction and competition (Ackrill, 2001, pp. 25-29).

Political factors
The government holds the power to change the policies and regulations which may affect Barclays’ management objectives and execution of the product launch. The recession and credit crunch may be reduced resulting in the better operation prospects for Barclays’; however, the same is applied to Barclays’ competitors.

Economic Factor
Currently, economic situation across the globe is not as encouraging as before; however, the demand for the banking sector is intact within the target segment. The economic growth has shrunk, but the credit crunch and recession may be deducted over the coming years.

Social Factors
Barclays’ is expected to do well because there has been a gradual shift in the perception of people about the use of banking products. There is a group of customer who are sustainability conscious and they now prefer to opt for services and product that provide them a sense of social and cultural responsibility (Ackrill, 2001, pp. 25-29).

Quality of service in Barclays At Barclays, and above all, we consider the needs and expectations of customers and try to close the deal and professionalism are as important, providing products at all times fully adapted to their needs and expectations of profitability. A customer is backed Barclays, the strength and experience of a bank with more than 300 years in over 60 countries on five continents, something that today we can offer a new way of understanding the relationship bank, provide the greatest range of products on the market and also be continually creating new products. Barclay’s customers will always enjoy a way of understanding the banking service that offers, in comfort, innovative services together with management staff of both their regular operations and its investments (Ackrill, 2001, pp. 25-29).

Innovation Innovation is listening to be the first to provide solutions because not all financial solutions are the same for all customers. From day one, the bank has not given the commitment to be an innovative bank and have continuously created new products and services for its customers. Launching high-pay accounts, the bank has put the scope of private investments in foreign currencies (Eurobonds) and introduced the concept of high-paying current account. The Barclays Plc has also created home loans protected against interest rate rises and mortgages paid. Today, it has launched the Unit Linked and even the Barclays Plc was the first to make available to customers another way to work with the bank, telephone banking.

Sports Sponsorship Sports sponsorship is a part of the sponsorship and "includes the planning, organization, implementation and monitoring of all activities associated with the provision of money or in kind or services to support individuals or organizations in the sporting field, in order also targets the to achieve corporate communications. The aim of the sports sponsorship is to transfer the positive image of the supported components such as power sport or athlete and team skills, dynamism, modernity and experience to the sponsoring company and its products and services. It is important that sports sponsorship accounts for only a portion of a company's communication policy and be linked with other management activities must. Sponsorship can only contribute in the long-term commitment to developing a corporate identity, a corporate identity.
Sponsorship includes the supply of money, property, benefits or services by the sponsor for a selected sponsored by him connected with the intention of the sponsor to take up this commitment with the help of specific consideration of the sponsored for certain, mostly communicative goals. Barclays has achieved heights due to the sports sponsorships it has carried out in it has been successful in the banking industry with this technique.

Human Resource Management at Barclay’s Bank Job Assignment, Recruitment and Selection Recruitment and selections are crucial for the organization, because it makes sure that the right kind of individual is selected so that they can bring success to the company. The strategic fit between the individual and the organization is done through recruitment and selection and it can be seen in the following diagram. Recruitment and selection is one of the most crucial and important phases of human resource development. It is the most initial phase in human resource development and management. As a first step a pool of candidates are selected that meet the eligibility standards for the jobs in an organizations, then out of these pool of candidates the most suitable ones are screened and selected through various tests and interviews by which their knowledge, skills and abilities are analyzed. After the recruitment and selection phase comes the next crucial step of training and development of employees.

Recruitment The success of an organization is based on attracting and retaining the right kind of individuals. The process of recruitment tends to discover the sources of human resources to meet the requirements of staffing of the company and to implement effective measures so that talent could be attracted to fulfil the positions within the organization. Recruitment is very much Recruitment and selection are one of the major functions of the HR department. Recruitment process is based on a systematic procedure that starts from sourcing the talent and ending on interviews. There is a major gap in efficient recruitment procedures if they are not planned by keeping in mind the HR needs of an organization. Recruitment procedures can be conducted effectively by laying out a proper recruitment plan through extensive research and analysis by creating a strategic human resource management plan and recruiting employees to create a competitive advantage in the industry. A strategic task and forms the basis for how the company is able to grow and achieve their business targets.

Selection The process of selection is one of the most essential and one of the most crucial steps within the hiring procedure because it depends solely on recruiting the right people for the job. The main objective of this process is to make sure that the right person is selected for the job. Selection of the right person for the job is not easy at all; this procedure is actually a series of steps that helps the recruiters make sure that the person they are hiring for the position is qualified in skills, education and experience. It has been suggested that interviews are highly adaptable as well as flexible. This means that the questions that are asked during the interview can be adapted on different levels, for example, the skilled questions can be converted to unskilled and unskilled to managerial level questions. But it can so happen that interview which the interviewer believes to be flexible might not go in the direction the way it was planned to. Sometimes what happens is that the person who is giving the interview is not flexible or adaptable and is not willing to adopt the situation at hand and this leads to giving the incomplete answers to the questions that are being asked.

Important Considerations in the Context
We suggest that, in alignment to respond to the globalization occurrence and the appearing post-national constellation, it is necessary to accept a new political function of business that goes after meagre compliance with lawful standards and conformity with lesson rules (Mazurkiewicz, 2004). ‘Economic globalization creates challenges for political steering which pass the capabilities of any single state. It has made a increasing require (and claim) to make use of the problem-solving promise of non-state actors in alignment to master these challenges more effectively’ (Reverte, 2009, pp. 351-366). As contended, the borders between political and financial activities are distorting because especially multinational corporations arrive under the political pressure of NGOs and some of them, as a answer, have currently started to function with a democratically enlarged notion of responsibility (Kotler, 2005). Orthodox theories of CSR and the financial idea of the firm manage not amply address these challenges (Porter, 2006, pp. 78–92). The faster the societal change, the tougher it becomes to understand new phenomena through the lenses of customary patterns of world perception. New problems and obtained solutions no longer fit (Rondinelli, 2000, pp. 70-84).
The post-national constellation has triggered a discussion that opens up a new perspective in theorizing on CSR. Building on the overhead analysis, we see the next interconnected institutional, procedural, and philosophical themes appearing on the CSR research agenda that will be discussed in minutia in the subsequent sections:

The appearing global institutional context for CSR
The post-national constellation is distinguished by a loss of regulatory influence of nationwide governments on MNCs (Lindgreen, 2008, pp. 198-200). New societal risks result from this power shift and new forms of (global) governance have been evolved to deal with those risks. Research on CSR is starting to take account of these new mechanisms of governance (Reverte, 2009, pp. 351-366).

CSR as self-regulation
These new forms of governance manage not only establish a new institutional context with personal actors in a regulatory function; they also depend on a distinct pattern of guideline, the so-called soft regulation that operates without a governmental power to enforce rules and to sanction deviant behaviour. As a consequence, self-regulation is evolving a key issue in the CSR debate (Vogel, 2005, pp. 200-225).

The increasing scope of CSR
The erosion of the nationwide regulatory context becomes visible when corporations are admonished for abusing their increasing power or for benefiting from their operations or those of their supply string of connections partners (Stemler, 2001, pp. 201-213). Along their supply chains, MNCs are asked to take responsibility for more and more social and ecological externalities to which they are connected. The concept of social connectedness is restoring the concept of lawful liability (Idowu, 2004, pp. 420-437).

The altering conditions of business legitimacy
CSR in a domestic context is construction on the assumption that corporations, in alignment to preserve their legitimacy, pursue the nationally characterised rules of the game (Tate, 2010, pp. 19-44). In the altering institutional context of global governance, this stable structure of regulation and lesson custom is decaying and corporations have to find new ways of holding their licences to operate (Carroll, 2006, p. 710).

The altering societal base of CSR The increasing commitment of business firms in public principle leads to concerns of a popular deficit. This assumption refers to the overhead analysed situation that nationwide governments are partially losing their regulatory leverage over globally stretched corporations while some of those corporations, under the pressure of municipal society, start to regulate themselves (Worthington, 2006, pp. 201-217). In other words, those who are democratically voted into agency (governments) to regulate, have less power to manage so, while those who start to get committed in self-regulation (private corporations) have no popular mandate for this commitment and will not be held accountable by a civic polity. In popular countries political authorities are voted into agency occasionally and are subjected to parliamentary control (Ajala, 2005, pp. 203-204).

Divorce of Ownership from Control There is a divorce of ownership which is the difference between people who own the firm who are the shareholders, and the people who control the firm the managers (Grosser, 2005, pp. 327-340). The shareholders are investors into the firm and want the firm to make a profit so they receive dividends which is a share of the profit; they want to maximize their dividends/profits. Managers work on behalf of the shareholders and are responsible for the running of the firm and they receive a wage/salary for doing this. There are two types of profits; the first is normal profit which is the level of profit that is required to keep the owners/shareholders happy. The second is supernormal profit which is any additional profit on top of the normal profit (Loosvelt, 2005).

Global Trade Theory and Barclays Overseas Activities In the comparative advantage theory, given the limitations of the theory of absolute advantage, David Ricardo, Political Economy and Taxation principle inherited and developed the theory of Smith. Ricardo think that the basis of the international trade division of labour is not limited to the absolute cost differences, even if a country is in labour productivity in the production of all products in the comprehensive advantage or comprehensive disadvantage position, favourable or unfavourable to differing degrees, the country through the production to participate in international trade, labour productivity differences and comparative advantage (Brown, 2013). The theory of comparative advantage to follow Liang you whichever bet the lesser evil "principle, that the technical level relative differences between the countries had a comparative cost differences, constitute reasons of international trade, and to determine the pattern of international trade. Theory of Comparative Advantage explains the activities of Barclays U.K as the management team of Barclays are responsible for managing all the aspects of their brand communication and management strategies, form national to the international advertising that integrate multi-channel management campaigns which encompasses digital advertising, sponsorships, search engine management and events. The Barclays corporate communication team has the responsibility for managing the reputation of the company by having comparative advantage. Barclays has always taken its role in society seriously and believes that being a valued, respected and trusted citizen is vital in creating sustainable shareholder value. That ethos has been part of our corporate values since the bank was founded over 300 years ago. Events in the global economy have led Barclays to reflect further on how it helps others recognise the value of what it does (Loosvelt, 2005). Citizenship as an execution priority for Barclays is about three things: how we contribute to growth in the real economy; the way we do business; and supporting our communities. We see our success as inseparable from that of the communities we serve and so will bring the same discipline and focus to this part of our agenda as for everything else that we do. Indeed, our community investment increased by 15% to £63m in 2011.

Conclusion Above mentioned detailed analysis of the case of Barclay’s Bank clearly states the importance of management strategies of Barclay in accordance with the current scenario of UK. In this regard, it may be said that the management strategies of Barclay’s Bank are of worth importance and are completely in accordance with the customer requirements and current trends of the banking industry. References

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