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Swot – an Analysis of Apple Incorporated


Submitted By DGuinn
Words 5329
Pages 22
Dan Guinn
American Intercontinental University
Unit 2 Individual Project
MGT680-11401D-02 – Strategic Management
SWOT – An Analysis of Apple Incorporated 09 March, 2014

The advanced technology that is available today has not only allowed Apple to produce the innovative products that are available to their customers today, this same technology is used by others to remain a competitor in the market place today. Most business analyses would agree that Apple is a good strong organization. Most would also agree that Apple is strong because of its ability to accomplish the short and long term goals that have been established through its strategic plan and the SWOT analysis of the organization. Although Apple is a power house in the market place; the organization does have its strengths, weaknesses, opportunities, and threats that will have to be addressed or Apple could eventually experience a decline in its market share. A SWOT analysis not only can help an organization realize it strengths, weaknesses, opportunities, and threats it can also help the organization capitalize on the weaknesses that may exist with other organizations.

Introduction Apple Inc. was founded 1976 and was the brain child of Steven Jobs and Steven Wozniak. Although the organization was actually born on April Fool’s Day many will agree that Jobs and Wozniak’s vision for the future of computers was much bigger than a foolish dream or prank. Wozniak had a love for developing computers and while working for Hewlett-Packard he developed what would become the first Apple Computer (Apple, n.d.). It was Jobs vision of the future with computers that pushed Wozniak to realize his dream of selling his first very graphic computer. Apple struggled its first year trying to convince the public to purchase its newly graphic designed computer. It was not until 1977 when Apple

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