Premium Essay

Swot Analysis for M&S

In: Business and Management

Submitted By kannanshiju
Words 517
Pages 3
.

SWOT Analysis

Strengths
• M&S were eminent for their meticulousness regarding supplier control, stock and store layout
• The victory of M&S under Simon Marks was frequently credited his grasping of client inclination and movements
• Provide most noteworthy principles of value
• Suppliers use the most current and effective processing procedures

Weaknesses

• Stocked generic clothing range with wide appeal to the public: buyers often had to make choices, which would outlast the fashion and trends seen in other high street retailers • This lagging behind in case of introducing up-to-dated fashionable clothing to keep pace with the environment actually made them vulnerable to their competitors • They always used British suppliers believing that it would give them highest quality with low costs but actually sometimes made them weak to challenge its competitors
Some competitors are using overseas suppliers to keep the costs down

Opportunities

To survive in today’s world globalization is important. M&S have a wide opportunity to go more global to improve and expand its business

They also have the opportunity to consider more overseas supplier which will actually give them cost advantage, rather than suppliers available on a local level.
They also have the opportunity to maximize the use of available technology to improve their functioning and to gain competitive advantage.

Threats

They are in strong competition with Gap, Oasis and Next, who are offering similarly priced products yet more fashionable.
M&S is also in competition from discount stores like Matalan, and “George” range at Asda.
M&S is also in threat from Tesco and Seinsbury’s who moved into offering added value foods, which had been pioneered by M&S.

Alternative Courses of Action

1. Substantial research before operations and correct...

Similar Documents

Premium Essay

M&S Swot Analysis

...Strengths; Well established store. Good sales on GM, Menswear, Womens & per una. Average basket spend is up. Good overall operating costs. Some good strong managers. Weaknesses; Sales & footfall are down. Process on all waste & returns. Security, till shortages. Opportunities; Trading hours. Location & size of some departments. Mystery shopper, focus on consistently delivering good results. Communication, cascading information down to all levels. Absence and engagement with colleagues. Threats; New out of town shopping centre opening. Local competitors. Action Plan Sales; I would look at the local competitions trading hours, extending opening hours in the evening would encourage office workers & students to come in and shop in the evening. Can we offer home delivery with groceries? How feasible is this with the restriction on parking locally? I would look into moving food to go to a more prominent position within the store to increase the lunchtime sales from local offices. With the local college are we selling enough 'value' food. As sales are strong I would look at increasing space on Per Una & Womens. Possibly reducing space on GM, but pushing online ordering. This would increase the range of items available. Can we offer any incentives to pull customers into the café? Cost; Focus on GM damaged and soiled. Why is it so high? Is it due to handling in back of house? Are there any issues with damaged stock coming in......

Words: 673 - Pages: 3

Premium Essay

Iran

...Procedia - Social and Behavioral Sciences 99 (2013) 886 – 892 9th International Strategic Management Conference Using SWOT analysis and SEM to prioritize strategies in Foreign exchange market in Iran Mohammad Shariatmadaria, Amir Homayoun Sarfarazb , Pegah Hedayatc, Kiyan Vadoudid,b a,b,c Islamic Azad University - Tehran, Iran, d Politecnico di Milano, Milano, Italy Abstract Recently, due to international prohibition on Iran, foreign exchange market of Iran is facing with a severe crisis. In this situation adopting best strategy is vital for Iran. One of the best ways to select strategy is SWOT analysis. SWOT analysis is a powerful tool to identify strategies by strengths and weaknesses, opportunities and threats. Consequently, it is very important to prioritize strategies for organizations. Thus there are various methods presented for determining the priority of the strategies. This paper offers a new and statistical method that using the structural equations model, creates a second-order factor analysis model for each of the strategies SO, ST, WO and WT and the best model is chosen according to the AIC criterion. Comparing this approach to ANP reveals that ANP method is very complex and time wasting while the mentioned method is very easy and simple. Keywords:Foreign exchange market, SWOT analysis, second order factor analysis, criterion AIC, structural equations model, the ANPmethod th © 2013 The Authors. Published by Elsevier......

Words: 3394 - Pages: 14

Premium Essay

Swot Analysis

...Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized SWOT factors are used in strategies formulation using TOWS matrix. Results indicate that proactive communication strategy and isolation strategy with effective marketing promotional strategy were the best strategies that could have been implemented. Keywords – SWOT, AHP, strategy formulation. cases in the strategic management process. One of them is the SWOT analysis. This article explains the SWOT analysis, provides the theoretical background and an overview of the application of the SWOT analysis. As some authors have identified weaknesses of the SWOT, analysis is combined with a method for multi-criteria decision analytic hierarchy process (AHP) in order to avoid these disadvantages. Therefore, in the second part of the paper AHP method and SWOT AHP hybrid method are described. Following the basic steps method, SWOT AHP is applied to the example of the city of Varazdin strategic marketing plan definition. 2. SWOT analysis SWOT is an acronym of strength, weakness,......

Words: 4942 - Pages: 20

Premium Essay

Essay Strategy Positioning

...positioning is the foundation that establishes organisations strategic potential, what it can do and strategic ambitions, what it actually seeks to do (Johnson et. al 2011). This requires good understanding of the externalinternal environment, organisational purpose and culture. The tools commonly used to develop understanding and perform a strategic analysis are presented in Appendix 1.0.This essay aims to lay the foundation for a comprehensive analysis of current strategic potential of Singapore Airlines (SIA). Firstly, the focus is on how to identify the sources of information about macro environment, unique features of airlines industry and in depth view of internal dynamics of SIA. Secondly, the focus is on comparison of four core tools in terms of relevance, advantages, disadvantages and creative adaptability for SIA. A preliminary application of these tools is made to illustrate the arguments for or against using a particular tool. The essay briefly touches on another crucial aspect of right expertise and competence for an effective analysis. The essay concludes with key observations and recommendations for a further comprehensive analysis of SIA.A simple structure is adopted in this essay as indicated in Fig 1.0 The airlines industry in general, with no exception of Singapore Airlines, has always been viewed as having certain unique features in terms its external environment. Johnson et al. (2011) describes the external environment in form of layers as shown in......

Words: 1743 - Pages: 7

Premium Essay

M&S Hr Analyses

...2.The Situation 3 2.1 Background of M&S 3 2.2 A Fiercely Competitive Clothing Market of M&S 3 2.3 The Rationale: Why does HRM Contribute to Increasing Competitiveness? 4 3 Analysis of Current Situation 5 4. Respond to the HRM Weakness 9 5. Evaluation on HRM Approach Implemented by M&S 10 6. Conclusion 11 References 12 1.Introduction In recent business environment, competition has become a core issue due to its crucial impacts on company development in terms of market and profits. This dissertation will introduce proper and effective strategies to overcome the problems so that the company would be turned into higher competitive stance. Additionally, this article aims to analyze the competitive environment from both internal and external of Marks and Spencer plc (M&S), to evaluate the reasons why it has gone wrong ever since 1997 and to identify how the changes of human resources management could help M&S sharpen its competitive edge. This paper is divided into four parts. The first part focuses on the background M&S has been facing ever since 1997 that the company is suffering from a great crisis. The current situation is analyzed in the second part by using the SWOT model to examine the positions and environment of M&S. The third part emphasizes on discussing the human resources management policies that M&S used to respond the weakness discussion during the SWOT analysis. The final part aims to evaluate the......

Words: 2351 - Pages: 10

Free Essay

Mark and Spencer Case Study

...Problem, SWOT Analysis, Alternative Courses of Action, Recommendation, Conclusion. A Case Study on Marks and Spencer The Company at Present Marks and Spencer has over 450 stores located throughout the UK, this includes the largest store at Marble Arch, London. In addition, the Company has 150 stores worldwide, including over 130 franchise businesses, operating in 30 countries. Background of the Company * Marks and Spencer (M&S) of Britain (often referred to as Marks & Sparks by locals) is a general retailer that sells clothes, gifts, home furnishings, and foods under the St. Michael trademark in the UK, Europe, the Americas and Far East. * The company also operates financial services segment, which accounted for about 3% of the company’s 1998 profits (Dow Jones Industrial 1999) * Marks & Spencer started as a stall in 1884 by Michael Marks in the Leads market using an L5 loan from a wholesaler * Its philosophy is to sell durable merchandise at a moderate price. It has merchandise made to its specifications. * By 1901, the company acquired 35 Outlets as well as a new partner, Tom Spencer * By 1949 all the company’s stores carried mostly private label (St. Michael) products produced by British suppliers (De Nardi-Cole 1998). Case Background * Britain has often been called a country of shopkeepers, and Marks & Spencer (M&S) is undoubtedly the shop keeping leader * With nearly 300 stores in the United Kingdom, M&S is......

Words: 4103 - Pages: 17

Premium Essay

Swot Analysis

...A h Tools esearc to R Guide SWOT Analysis Eva Chen Paul Bruneski SWOT Analysis Strengths, Weaknesses, Opportunities, Threats History of SWOT In the 1960’s and 70’s, Albert Humphrey is said to have developed this strategic planning tool using data from the top companies in America at the time. A SWOT Analysis looks at the strengths, weaknesses, opportunities and threats that are relevant to an organization in a new venture. A SWOT Analysis is a tool which allows users to look at the direction a company or organization may wish to move towards in the future. A SWOT Analysis is a useful tool, which in conjunction with others can help make informed decisions. Table of Contents History of SWOT Definition of SWOT 1 1 Internal and 2 External Factors Guides for using SWOT 2 Potential Uses of 3 SWOT Strengths & Weaknesses of the method 3 Example: SWOT 4 of British Airway Definition of SWOT By specifying clear objectives and identifying internal and external factors that are either helpful or not, a short and simple SWOT analysis is a useful resource which may be incorporated into an organizations strategic planning model. Strengths- Internal attributes that are helpful to the organization to achieving its objective Weaknesses – Internal attributes that are harmful to the organization to achieving its objective Opportunities – External factors that help the organization achieve its objective Threats - External factors that are harmful to the......

Words: 962 - Pages: 4

Premium Essay

Swat Analysis of Software Company

...A SWOT Analysis view of the software development industry Georgios Kormaris Department of Information and Computing Sciences, Utrecht University, Utrecht, The Netherlands gkormari@cs.uu.nl WWW home page: http://www.cs.uu.nl/ Introduction I n the past twenty to thirty years many changes and developments have taken place in the software industry which started off during the 1960s mainly in the United States of America and experienced a revolutionary boom since the 1980s, Steinmueller, (1995). There are many different ways and methods of developing software and planning the strategy of a software development company, as we can derive from many recent research projects. Most of these projects are usually concerned with the way that software is developed and not with the way that the strategy of the company as a whole is planned, Cusumano, MacCormack, Kemerer, & Crandall, (2003). Another important factor is which techniques and methods are used to analyze company’s environment and how the strategy is formulated and implemented. In this paper we analyze a popular method for strategic planning which has been mostly used for product portfolio planning and strategic planning on an abstract level, as stated in a research paper by Houben, Lenie, & Vanhoof, (1999). We will focus our interest in the software industry and base our research on the case study of the Austrian software industry as it is presented by Bernroider, (2002). Additionally, certain guidelines......

Words: 4799 - Pages: 20

Premium Essay

Swot Analysis

...SWOT Analysis of Sandwich Blitz Large Scale Expansion Plan Shanice Miles Kaplan University AB140 Introduction to Management Sylvia DeAngelo March 22, 2016 SWOT Analysis of Sandwich Blitz Large Scale Expansion Plan Sandwich Blitz, Inc. is a small chain of healthy sandwich shops located in a large metropolitan area. The business is owned by Dalman Smith, who is the President and CEO, and Lei Lee who is the Vice-President and CFO. The company currently operates eight sandwich and beverage shops located near three universities, a hospital, and four high traffic office complexes. Dalman and Lei are looking to expand their company on a larger scale, but before they do this they need to analyze the favorable and unfavorable and unfavorable factors the go against a situation. This is a SWOT analysis (Pestle Analysis, 2016). A SWOT analyzes the strengths, weaknesses, opportunities, and threats that are associated with expanding a business, and determines whether it is worth being pursued (Bateman and Snell, 2013). This is the SWOT analysis of the Sandwich Blitz expansion. Case Analysis An organization’s strengths might include skilled management, positive cash flow, well-known and highly regarded brands (Bateman & Snell, 2013). Sandwich Blitz’s strengths are having the necessary resources to expand and open up two additional chain locations. If they continue to honor their mission statement, that will be a strength in itself. ......

Words: 512 - Pages: 3

Premium Essay

Globe

...Brochure More information from http://www.researchandmarkets.com/reports/2260817/ Globe Telecom, Inc. - Strategy and SWOT Report Description: Globe Telecom, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Features: - Detailed information on Globe Telecom, Inc. required for business and competitor intelligence needs - A study of the major internal and external factors affecting Globe Telecom, Inc. in the form of a SWOT analysis - An in-depth view of the business model of Globe Telecom, Inc. including a breakdown and examination of key business segments - Intelligence on Globe Telecom, Inc.’s mergers and acquisitions (M&A), strategic partnerships and alliances, capital raising, private equity transactions, and financial and legal advisors - News about Globe Telecom, Inc., such as business expansion, restructuring, and contract wins - Large number of easy-to-grasp charts and graphs that present important data and key trends Highlights: Globe Telecom, Inc. (Globe Telecom or “the company”) is a leading telecommunications service provider. The company offers a range of services, including mobile voice; mobile data and value-added services; fixed line voice; fixed line data; and broadband services. The company primarily operates in the Philippines where it......

Words: 1134 - Pages: 5

Premium Essay

Swot Analysis

...SWOT analysis The SWOT analysis was originally arrived at by Andrews Christiansen, Guth and Learned in 1969 and its basic organising principles have remained largely unchanged in the field of strategic management. It is a systematic framework which helps managers to develop their business strategies by appraising their internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. External factors include competition, government legislation, changing trends and social expectations.   The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors and the opportunities (O) and threats (T) of its external factors of performance. Through this analysis “strengths and weaknesses within an organisation can be matched with the opportunities and threats operating in the environment so that an effective strategy can be formulated”. Therefore an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the impact of its weaknesses. Moreover, SWOT analysis can be applied to both a whole company as well as a specific project in order to identify new company strategies and appraise projectfeasibility. Example of a SWOT analysis of the Bengal Meat Bengal Meat...

Words: 540 - Pages: 3

Premium Essay

Mgt521 Pepsico Business Analysis I

...PepsiCo Business Analysis: Part I Management/MGT-521 Dr. Olivia Herriford PepsiCo Business Analysis: Part I PepsiCo is a world leader in convenient snacks, foods, and beverages with revenues of $65 billion and more than 285,000 employees. The company headquarters are in Purchase, New York. PepsiCo products can be found in nearly 200 countries around the globe. The company has 22 brands that each generates more than $1 billion each in annual retail sales. PepsiCo owns some of the world's most popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Lay's, Doritos, Tropicana, Gatorade, and Quaker. Our brands are available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending (PepsiCo, 2012). A SWOT analysis of a company is an important piece for an investor to determining if it is possible invests in a company and have a viable return of this inversion. This analysis will help to understand if the company is achieving its goals and objectives. Another important point would be identifying the company stakeholder and how the needs of those stakeholders are meet. SWOT Analysis Conducting a SWOT analysis of PepsiCo will determine the current status and strength for a potential investor. A SWOT analysis is a planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats ((Nickels, McHugh, & McHugh, 2010). Strengths PepsiCo has 22 brands......

Words: 1675 - Pages: 7

Premium Essay

Case Analysis

...SWOT Analysis | What is SWOT Analysis? | Examples of SWOT Analysis SWOT analysis was originally conceived and developed in the 1960s and its basic organising principles have remained largely unchanged in the field of strategic management since that time (Kotler et al., 2013). It is, as Ghazinoory, Abdi and Azadegan-Mehr (2011) comment, a systematic framework which helps managers to develop their business strategies by appraising the internal and external determinants of their organisation’s performance. Internal environmental factors include leadership talent, human resource capabilities, the company’s culture as well as the effectiveness of its policies and procedures. In contrast, external factors include competition, government legislation, changing trends, and social expectations (Johnson, Scholes and Whittington, 2008). The SWOT analysis framework involves analysing the strengths (S) and weaknesses (W) of the business’s internal factors, and the opportunities (O) and threats (T) of its external factors of performance (Ghazinoory, Abdi and Azadegan-Mehr, 2011). Through this analysis, the weaknesses and strengths within a company can correspond to the opportunities and threats in the business environment so that effective strategies can be developed (Helms and Nixon, 2010). It follows from this, therefore, that an organisation can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralise its threats by minimising the......

Words: 3497 - Pages: 14

Free Essay

M&S Analysis

...Part 1 1. Introduction I chose topic 8 because analysis and interpretation of business and financial performance has interested me and I want to learn more about and it is the topic I feel most comfortable with having completed my ACCA studies. Writing reports and analysing business performance was covered in papers F7 and P3 and through this report I will have the opportunity to enforce practically the knowledge acquired. Moreover undertaking this research project will improve my performance at work and enhance my professional and communication skills. I work in accountancy practice and this project will be invaluable experience. I decide to write a research project on Marks & Spencer plc. and the reason being is that I had carried out an investigation on this company before and I have preliminary knowledge on its activities and the sector in which operates. Marks & Spencer is well known and reputable retailer which I personally favour as a customer. Marks and Spencer Group plc. is an international multi-channel retailer with headquarters in London, in the City of Westminster .It carries out the retailing of apparel, home products and food items. It was started as a Penny Bazar 1884 in Leeds selling only British made goods (Enc. Britannica,2004) As of 30 March 2013 the Company’s product were sold through 766 UK stores and 418 stores internationally (www.marksandspencer.com, 2013) 1.1.2 The reason for choosing the John Lewis Plc. as the comparator company ......

Words: 2277 - Pages: 10

Premium Essay

Airasia

...Thomas Bähr | Michelle Lindlar TIB—German naTIonal lIBrary of ScIence and TechnoloGy ›Varying realities?‹ —sWOt analysis Of a cOnsOrtially Operated digital preserVatiOn system »The belief that one’s own view of reality is the only reality is the most dangerous of all delusions.« paul WatzlaWick IntroductIon: The swot analysis is a strategic management model. It forms the basis of almost all attempts to formalize the process of strategy development. Examples for external factors in a swot analysis are technological developments, market trends, other institutions and politics. Examples for internal factors are financial resources, knowhow, staff and image. H E n ry M I n Tz B E rg The poster will exemplify how a swot analysis can be used in the context of a consortially operated digital preservation system using the example of goportis—Leibniz Library network for research Information, the strategic network of the three german national Libraries. SWot analySIS: O ppO rTu n i Ti es Th r eaTs sTr en gThs SO Strate g i eS • service model • (organisational/contractual) flexibility towards changes • knowledge exchange • collaboration in standard tasks (e.g. technology watch, community watch, format registry work) • re-use of practical experiences of partners in system (e.g. configurations, workflows, preservation planning) St Strateg i eS • observation of digital preservation community for evolving standards and......

Words: 648 - Pages: 3