...In the case of Michael Parks, he is an 8-year-old bi-racial (African American and White) young boy whose family came to the attention of Child Protective Services and the Wayne County Family Court due to allegations of improper supervision and physical neglect as the mother, Diana Parks, admitted ongoing drug usage. Drug paraphernalia including a glass tube that was burned on both ends was observed in an ash tray on a table when Child Protective Services investigated. Ms. Parks is in a relationship with Michael’s father, Jeremy Jones, and there are allegations of domestic violence within the relationship. The children reported that they have witnessed their father physically abusing their mother. Mr. Jones has been in and out of jail due to...
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...Computers in Human Behavior 31 (2014) 48–56 Contents lists available at ScienceDirect Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh My privacy is okay, but theirs is endangered: Why comparative optimism matters in online privacy concerns Young Min Baek a,⇑, Eun-mee Kim b, Young Bae c a Department of Communication, Yonsei University, Republic of Korea Department of Communication, Seoul National University, Republic of Korea c Department of Information Sociology, Soongsil University, Republic of Korea b a r t i c l e i n f o a b s t r a c t It is easy to trace and compile a record of individuals’ online activities, and cases of online privacy infringement (i.e., improper use of personal information) have been reported in advanced societies. Based on existing risk perception research, this study examines comparative optimism regarding online privacy infringement (i.e., users tend to believe privacy infringement is less likely to happen to oneself than to others) and its antecedents and consequences. Relying on large-scale online survey data in South Korea (N = 2028), this study finds: (1) comparative optimism is higher when the comparison targets are younger; (2) online knowledge and maternalistic personality traits increase comparative optimism mainly by influencing perceived risk to others, while prior experience of privacy infringement increases comparative optimism mainly by influencing perceived personal risk; and (3)...
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...mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435 Week 2 Porsche Case Study FOR MORE CLASSES VISIT www.mkt435rank...
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...4 int Po ing g urn etin f T rk s o ma l rie se ocia a in on s rth ces u Fo our res The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative THE MANAGER’S GUIDE TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources, many of which are available free of charge. Visit www.turningpointprogram.org or check the More Resources For You section at the end of this publication for more information. Acknowledgements The Manager’s Guide to Social Marketing was developed under the auspices of the Turning Point Social Marketing National Excellence Collaborative, one of five national collaboratives working to strengthen and transform public health as part of the Turning Point Initiative. Seven states and two national partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York, North Carolina, Virginia, the Association of State and Territorial Health Officials, and the Centers for Disease Control and Prevention. The Robert Wood Johnson Foundation provided...
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...ent Applied Behavioral Analysis and Case Studies Bobby, Jackie, and Emma Joshua Stewart Kaplan University PS360- Unit 4 Assignment Prof. Chrystal Ayala June 15, 2015 Applied Behavioral Analysis and Case Studies Bobby, Jackie, and Emma Applied Behavioral Analysis is a natural science that aims to systematically apply intervention processes using the behavior learning theory in order to remove or change undesirable socially significant behaviors (Cooper, Heron, Heward, 2007). Applied behavioral analysis can be applied in many setting and situations and the intervention process and techniques depend on those settings and individual situations. Applied behavioral analysis is used to modify target behaviors that can occur in the home, in the community, in an educational setting, and is even used to aid in treatment for rehabilitation programs. Through the use of different components of ABA such as operant conditioning, reinforcement, modification programs, and extinction to name a few, one will develop a behavioral modification plan to best suit each client’s specific needs. In the first case, Bobby is an 8-year-old boy who cannot keep his room cleaned or organized despite the fact that he is constantly reminded by his father to do so. Mr. Kelley would like to establish a modification process for Bobby to encourage him to keep his bedroom clean on a regular basis. First the target behavior and modification process must be identified in order to determine the appropriate...
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...Bullying is the use of force, threat, or coercion to abuse, intimidate, or aggressively impose domination over others. The behavior is often repeated and habitual. One essential prerequisite is the perception, by the bully or by others, of an imbalance of social or physical power. Behaviors used to assert such domination can include verbal harassment or threat, physical assault or coercion, and such acts may be directed repeatedly towards particular targets. Justifications and rationalizations for such behavior sometimes include differences of class, race, religion, gender, sexuality, appearance, behavior, strength, size or ability. If bullying is done by a group, it is called mobbing. "Targets" of bullying are also sometimes referred to as "victims" of bullying. Bullying can be defined in many different ways. The UK currently has no legal definition of bullying, while some U.S. states, including Oklahoma have laws against it. Bullying consists of four basic types of abuse - emotional, verbal, physical, and cyber. It typically involves subtle methods of coercion such as intimidation. Bullying has become such a problem in many places. How can we solve this problem? Bullying ranges from simple one-on-one bullying to more complex bullying in which the bully may have one or more "lieutenants" who may seem to be willing to assist the primary bully in his or her bullying activities. Bullying in school and the workplace is also referred to as peer abuse. Robert W. Fuller has analyzed...
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...A research proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7 2.8 Theoretical Framework 8 3.0 Research Methodology 8 3.1 Framework-Attitude Theory 8 3.2 Research Approach 9 3.3 Data Collection 9 3.4 Sampling Techniques 9 3.5 Accessibility Issues 10 3.6 Ethical Consideration 10 3.7 Data Analysis 10 3.8 Limitations of the Study 11 4.0 Timetables 12 References 13 1.0 Introduction Marketing has a large influence over the consumer buying patterns as marketing motivate people to buy their product so that they can do business. Marketing identify the target market and the potential customer of that target market. It is a key source for customer acquirement as the consumer are whom generate profit for the organization. Apple follow a competitive marketing strategy as they hold a large market share in the world’s mobile phone. Apple become a giant in household technology because of their unique marketing strategy. Apple Inc. follow exclusivity technique in its marketing strategy which make them the giant in mobile phone industry...
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...Case Study Analysis PSY/322 Monday February 24, 2014 Mary-Lynne Ament Case Study Analysis Consumer behavior determines how and why a person makes a purchasing decision. Marketers try to understand this behavior so that they can adjust their marketing strategies to increase their brand loyalty and profit. There are social, cultural and psychological factors that influence these behaviors. Some social factors include lifestyle, personality, family, peers, and life roles. The psychological element includes attitude, perceptions, beliefs and motivation. Some cultural factors include basic values, ideals and behavior. When a business is going to “go global”, they need to understand their target audience and interpret their buying behavior. Apple iPhone in Japan case study In 2008, Apple released the latest version of the iPhone. The release of the iPhone did well in most places except in Japan. Apple had estimated on selling a million units there but had later changed that estimate to 500,000. There consumer behavior in Japan was much different from the behaviors of other countries. These other markets were happy to welcome the new iPhone and all of its capabilities, but the people in Japan were not impressed. In the case study of Japan to Apple’s iPhone: “No Thanks”, there was a hard lesson learned by Apple. It is fair to say that they did not do their research on Japan and the need for the iPhone. First there is cultural opposition because Japanese have high, complex...
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...lIn this course, I have three targets to achieve. First, is the history of Psychology. Next, is the knowledge of Psychology. Last, is to know how Psychology affected and related to me and the social. Talk about the study plan. In this course, it just has 9 sections. Obviously, I think it is not enough time for me to achieve the above targets. So I need to have self-study. In the first week (24/10 to 30/10), the course started, this is the first time that I study about Psychology. So I need to fully understand the meaning, the importance and the history of Psychology. In addition, study the behavior and neuroscience of Psychology. According to the syllabus, I need to study the state of consciousness and the nature and nurture of behavior. Moreover, it is better for me to pay attention to the behavior of the surrounding people because it is good for me to learn in the daily life. In the second week (31/10 to 6/11), it is the time for me to hand in the assignment 1. In the lesson, we will study the sensation and perception. I am interested in the sensation part, because it is very amazing. Also I have study it before (in Biology), so I was familiar in this part. In the third week (7/11 to 13/11), I will have the presentation about our brain. In the presentation, I hope I can learn many through the discussion, information research, group work and the skills of presentation. Because when I grow up and work, it is very often to do the presentation so I need to practice...
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...readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Various advertising concepts are in the stream of the media but still there is a little evidence that advertising can significantly help the organization boosts it performance or sale of goods and services. In terms of sales, it is true that the application of the marketing and it associate strategies can gain the consumer trust and loyalty and in return, can enjoy the benefits of the market share. Impact of Advertising can be summed as one that is significant in a society. Advertising can have wide-ranging repercussions on a society more especially youth. Some critics suggest that advertising promotes a materialistic way of life by leading people to believe that happiness is achieved by purchasing products. They argue that advertising creates a consumer culture in which buying exciting new products becomes the foundation of the society’s values, pleasures, and goals. Youth advertising is an important determinant of consumer behavior; it has been shown to have an influence on a youths' product preference and purchase requests. There are some scientists that believe studying youth consumer behavior is a negative thing because it impacts their beliefs, values, and moral judgments. They argue this because they believe that youth are more...
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...actual goal of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the detailed overview on the automobile industry in India and the changes in the Indian automobile industry after the establishment of Tata Nano. It will cover the different aspects related to the car marketing like the marketing plans and marketing strategies required for success. Factors of the Research The main factors of this project are as follows: * The overview of the Indian automobile industry * The detailed information on the buying behavior of the customers when they buy cars Research and Study Within the process of completing this research, hasn’t faced any obstacles until now and in the process of gathering the information from the different types of data collection methods of secondary source of data, there are some limitations and restrictions for collecting the information. In the process of gathering the information from the articles and case studies of previous scholars the researcher was asked to get authenticated...
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...Carmetrice White BA590 – Organizational Behavior Assignment 2 July 15, 2014 Case Study: Cooperating and Communicating Across Cultures Globalization has become a trending strategy used by countless corporations where many people of various skill sets travel internationally to work on detail projects. Various cultures use numerous tactics and strategies in the efforts of creating successful outcomes in organizations. Yet, these varieties do not always register well within other cultures. In reading the Case Study: Cooperating and Communicating Across Cultures there were two scenarios give between Americans and Germans that proved that although the workers on the project were very qualified the American way and the German way of working on the project varied tremendously. Since companies have merged to work globally managing diverse cultures has been one of the main challenges. This is pointed out in the case study when the American Jim, in the situation 1 dominated by the Germans, mentioned that he did not like the how the team was a self-managing team and that they seem annoyed when questions were asked. He stated this was not what he was used to since he normally worked sequentially on a clear set of broken down targets and through the process he was able to gather information from his colleagues(Hitt, Miller, Colella, 2011, p 123). When the German, Klaus, came to work in America in situation 2, he stated that he felt American workers...
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...Analysis of the article: From comfort to stretch zones: A field study of two multinational companies applying “beyond budgeting” ideas by Anatoli Bournistrov and Katarina Kaarboe (2013), Sociological perspective The article by Bournistrov and Kaarboe can be seen using the sociological perspective on studying the budgeting, since the focus of the research is aimed at the organizational level and how applying beyond budgeting ideas in its management control systems (MSC) has influenced the decision making of the managers. The research was conducted as a field study in two multinational companies who recently rejected the traditional budgeting process in favor of beyond budgeting to better respond the ever-changing business environment. The basic premise of study was that introducing a new MSC without budgets, the decision maker in company are moved from “comfort zone” to the “stretch zone” thus creating a new organizational structures and supply and demand of information. For OilCo, the other company in the research that the main reasons for adopting new practices, was that the traditional budgeting was seen as a restriction to innovating and reacting to changing environment, as it set up boundaries for employees to operate instead of utilizing emerging opportunities that would need resources. New “from ambition to action” system allowed managers to start up new projects and gain resources when seen profitable opportunities emerged. For TelCo the new MCS was also brought to...
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...Report of Case study week 5 The world develops increasingly with fast pace, which requires organizations to improve and change continually to adapt the world. The leader as a core person in an organization or individual group plays a necessary role. An outstanding leader should not only possess special traits but also have to apply suitable leadership theory. As the society develop, the leadership theory is changing continually. The primary theories such as the great man theory and trait theories insisted that leaders are born with specific traits, latterly the theory such as the behavioral approach stressed that leadership could be learned.（Northouse 2012） After those theories modern approaches appeared. Compared with the older theories the modern approaches focused increasingly on the relationship between leaders and followers but not just about the leaders’ traits. And another obvious change is the communication method verifying from one way (top down) to a two way interaction between leaders and followers, so that subordinates could propose their own suggestions and ideas. This report is mainly about a sandwich factory operates in the Greater London area, and established by Kirsty Flower in 2005. The management team are all mid-twenties, females and have no experience about company management. (Case Study: Week 5)The purpose of this essay is to outline modern approaches which have been used in the leadership of Kirsty and analyze the strengths and weaknesses of Kirsty’s...
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...CAUSES OF IMPULSE BUYING IN SUPERMARKETS: CASE STUDY OF SUPERMARKETS ALONG THIKA ROAD SUPERHIGHWAY. BY: PRESENTED TO G. NDUATI A project proposal submitted in partial fulfillment of a degree in International Business Administration (marketing) ABSTARCT The case study will aim at collecting information from respondents on the factors affecting impulse buying. The research design to be used in this study will be descriptive research. CHAPTER 1 1.0 INTRODUCTION. 1.1 Background of study. Impulse buying occurs ―when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately‖ (Rook, 1987). Impulse buying may be consequent to consumer perceived environmental cognitions or experienced internal states or traits, which can evoke positive reactions from shoppers that lead to profit gains (Newman & Patel, 2004). Most shoppers occasionally buy on impulse. This pervasive phenomenon draws substantial research interest. At present dramatic increase in personal disposable incomes and easy to get credit availability have made impulsive purchasing in retail environment a major leisure and lifestyle activity. Impulsive purchase behavior is driven by pleasure seeking goals causes a consumer to experience desires for products. There exists a need to explore more the impulse buying behavior in a non-Western context, especially for those emerging countries as they are becoming the most lucrative...
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