...Assignment for Week 10 Jennifer Mininno 04/13/2012 1. What are the various market targets for the New Beetle available to Volkswagen? Describe each both demographically and psychographically. What are the pros and cons of each option? What are the appeals of the New Beetle to each group? The New Beetle target markets included VW new core audience of 18-34 and Baby Boomers. Gen-X audience: - Younger people (18-34), single or married without children, students or professionals - Enjoy active role in driving, challenging winding roads, not always obey to speed limits, see the car more than a way to get from one place to another. - Unique attitude towards life: well informed, adventurous, creative, confident, selfsufficient, experimenters. Pros: - Consistent with the VW overall target, which skewed to a younger, more affluent and more educated consumers - The design of the new Beetle (honest, simple, reliable, original, safe and high performance car) appeals to the Gen X audience. - They connect with the “fun” aspect of the car and with the individual driving experience: “My job is very conservative, but that’s not really the way I am. (…) But when I get out of work, I’m not that. I mean it’s fun, it’s a fun car.” - They connect with the social aspect of owning a car: how people look at me because of the car I drive? With the New Beetle consumers can express their individuality, their personality in a bold and confident way: “I see it for someone who is unique...
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...States of America, the country is disjointed and subpar leaving students ill prepared to enter the workforce and college. This is evidenced by the persistent problem of students graduating and passing required exit exams in high school yet they still needed remediation upon entry to college. The Common Core is good because it provides a set of age appropriate learning goals and sets a national high-quality academic standard for Math and English to prepare students for college and the workforce. In essence, the Common Core defines what a student should know and be able to do at different grade levels. The Common Core is beneficial to all students, especially for those students interested in the Science, Technology, Engineering and Math education or ‘STEM’ fields. They both teach problem solving skills and focus on learning to use Common Core modules for optimum results. In addition, students learn to think outside the box, they learn how to create a good argument, defend the argument, and look for patterns. Learning these skills will increase their problem solving and reasoning abilities, which prepares them for STEM jobs. Desiree Hall, writes, “The new work is challenging, based on rigorous new Common Core State Standards…they have to explain how they got it. That’s a real brain workout”(Hall). Moreover, the implementation of the Common Core makes it harder for students to forget about STEM courses because students were submerged in math, science, and English. Finally, the Common...
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...government and politicians should be those holding the keys to our future generations’ quality of education? The future of any country of any nation depends directly upon the degree of cultural and educational development of younger generations. Besides, any education system needs constant control and upgrading to correspond to world standards and bring better results. This leads to discussing the Act of 2001, which received the name “No Child Left Behind” signed by President Bush at the beginning of the year 2002. NCLB is said to be “a reauthorization of the Elementary and Secondary Education Act, the central federal law in pre-collegiate education” (Mathis, 2003, pg. 679). The special aid program for disadvantaged students was the first to expand the ESEA. NCLB was formed in an answer to the reaction of public concern of education, with stricter guidelines for testing, and a stronger importance for highly qualified teachers’. Because of the public reaction about education the key aims of the “No Child Left Behind” Act is to improve as much as possible the situation in education and provide sufficient support for the disadvantaged students. The NCLB does not allow a single public school to be left out of this document. The Act consists of several measures described, aiming at driving broad gains in students’ achievements and at making schools more accountable for the progress of their students (West & Peterson, 2003)....
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...our next generation. "U.S students are mediocre academically. That's not pleasant to acknowledge, but it's been documented in international competitions for years. To cite but one example, thirty-four nations participated in the 1999 Trends in International Math and Science study(TIMSS) competitions. U.S students scored nineteenth in math, behind Singapore, Korea, Japan, Canada, and even behind Slovenia, Bulgaria, and Latvia. And they did only slightly better in science, scoring eighteenth. The problem is not confined to math and science. The deficiencies of U.S students in Geography and English-- their native language!--are legendary. What could cause such embarrassing deficiencies?"(P.147 Ruggiero). During this globalization era keep our successive in the position of competence and strengthen stage to the environment of competitive worldwide is emerged. High school dropout rate and high school student entering college with inadequate skills, both issues have its sub-issues. Many questions has been asked and inclined to blame on the regime of education, school administrators and teachers. To compensate the situation, government and school administrators, parent- teacher, and students are the vital components. Government enhanced common core and invest enormous amount of funding into education to suite the need of educational success either in official or tutor programs(GED/Tasc). Forty percent of American public high school graduates student from high school student entering...
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...Introduction Bangladesh with its poverty stricken economy coupled with large population base has no choice but to transform its people to skilled human resources through education, in general and higher education, in particular. As the cost of providing higher education has risen to a very high level, it is no longer possible for government to provide higher education to all. Due to budget constraints new universities cannot be established at government initiative. So the government of Bangladesh looked for private participation in this sector as a way out on the account of increased demand for higher education in the country and allowed private universities (PUs) to operate since 1992. However, the operations of PUs for last 13 years has been observed to produce mixed results. PUs could bring about some positive changes in the Higher education of the country in terms of increased capacity for higher education, politics-free environment and responsiveness. On the other hand, there are also serious allegations concerning high cost and poor quality of education in most PUs. The situation became so grave that a high power investigation team formed by the government had to put eight PUs in its black list and recommended for the cancellation of their license to operate as “University” in the country. Against this backdrop, the government opted for more stringent rules for the regulation of the PUs and accordingly preparing for the amendment of the existing Private University Act...
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...a necessity for a promising, secure and stable future in today’s economy. Education is a great enabler and equalizer, it forces individuals to reach above and beyond and tap into unlimited potential. It has become the engine to social mobility, the avenue to better and more meaningful work by forming more opportunities for families and communities. Boutselis (2015) study found the following: people with college degrees vote more, divorce less, smoke less and the list goes on. Take the two together – personal development and social mobility – and education is an incredible force for good. In many ways, it is critical to the American narrative of self-improvement, merit and mobility. (p.1). It is apparent that for most individual’s education is a key detriment of a quality life. Nevertheless, it should be noted that our economic system perpetuates that a quality education is not a right it is a privilege. A privilege which children who grow up in low-income families are constantly repudiated. Research indicates significant disparities in the quality of education that students growing up in poverty receive in correlation to their peers who grow up in financially stable households. In attempt to offer a solution to this disparity, legislation introduced the concept of school vouchers to serve as resolution to the progressing disparities in our educational system. Essentially, these school vouchers allow children from low-income families to access an alternate education to public...
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...Print Media Vs Electronic Media We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about. Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically...
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...Leg With Concealed Weapon.” Huffington Post 11 Sept. 2014 Web 18 Sept. 2014 http://www.huffingtonpost.com/2014/09/11/teacher-shoots-self-concealed-weapon_n_5807826.html?utm_hp_ref=gun-control The Huffington Post is a news site with an entire section dedicated to news surrounding gun control, both recent and past. This article is helpful because it outlines the concealed carry laws in Utah schools, a state which has closely modeled it’s laws after Colorado’s. This article is useful because it describes some of the negative effect that concealed carry on campus has for the person carrying as well as the student population/their parents if they find out about the firearm. 3. Students for Concealed Carry. “Common Arguments Against Campus Carry.” Concealed Campus 2011-2012 Web Sept. 18 2014 http://concealedcampus.org/common-arguments/ Students for Concealed Carry is a student run organization which advocated for legal concealed carry on campuses in the United States. This article is helpful because it outlines some of the opposing arguments that the affirmative side of our case may face, and provides useful rebuttal to those with facts, stats, and other information that is relevant to our central question. 4. Henigan,...
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... Submit to: frankie@randmarketing.com My name is Miguel Ruiz, a 22 year old first generation college senior from Fort Worth, TX who never imagined himself coming this far. I come from a family who values hard work but falls short of placing higher education on their priorities list; and being the son of a single 16 year old mother, it was easy to count me out of college at an early age. Nevertheless, over the years, I stood out in school and remained enrolled in honors and advanced placement courses. Following high school graduation I attended Tarleton State University in Stephenville, TX, stamping my place in my family’s history as the first ever to attend a university. There I rushed and joined a national men’s fraternity, another first for my family. From then on I remained active on and around campus in several organizations and in charity work; all the while developing myself into a better student and a better man. However, all did not go well in my first two years at Tarleton. Having no clue what to expect living on my own away from home and surrounded by distractions, my grades began to decline. My mother then forced me to come back home and continue my schooling in Fort Worth. I soon began to lose focus of the big picture and contemplated quitting school all together. For a couple months I weighed my options and considered the pros and cons of either situation. Then it hit me like a ton of bricks. I was not going to school for me. It was not...
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...Appendix E Title:Pros and cons of online education for educators and students Author(s):Hadley Leavell , Balasundram Maniam and Sara Lange Nagel Source:International Journal of Business Research. 11.6 (Nov. 2011): p136. From Academic OneFile. Document Type:Report Abstract: Online education offers students an anytime/anywhere method of receiving an advanced knowledge. Proponents point out the increased access will level the playing field for all. This study explores the benefits and issues for those tasked with those who are teaching the students and the students themselves. This study focuses on the higher education faculty and students who enroll in online courses. The pros of online education will be balanced with the possible cons of Internet education versus face-to-face education. Finally, the study also presented the results of student perception of technology use in classroom (traditional as well as online classes). Keywords: Online Education, technology, distance learning, web-based learning 1. INTRODUCTION Higher education started in 1088 in Europe at the University of Bologna and although many changes have occurred, brick and mortar classrooms have been the primary means of education ever since. (Universitas de Bologna). However, the social media changes in the past ten years have altered the landscape more dramatically. The computer has transcended from a data manipulation tool to a means of constant communication between individual and among large groups...
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...courses at most colleges and universities. No matter what major you pursue, you will have to take at least one or more of these classes in each of the major academic disciplines. Depending on the focus of the university you attend, you may also need to take courses in religion, culture, music or a foreign language. So the main question is should general education requirements be necessary to graduate college? I would have to say no for a variety of reasons. Most of these classes do not have anything to do with many of the majors students elect to study in college and are basically pointless. For some students, general education courses are extremely confusing as many require testing into classes or taking multiple pre-requisites before meeting specific requirements. Courses for general education classes also tend to be the hardest to get into as too many students vie for too few classes offered. Colleges on the other hand have plenty of reasons for requiring general education courses. One of them is that many students find that they love a certain field of study as a result of taking a required course. Second, required courses ensure that every college graduate has the same basic set of tools or skills necessary for their success. Colleges want all students to graduate with strong analytical and writing skills, plus a basic understanding of modern society. The pros and cons of mandating general education classes continue to cause many discussions for the students forced to take...
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...Best College or University for African American Students Brittany Jones Business Research Methods Dr. Beckles December 4, 2009 Table of Contents Abstract 3 Introduction 4 Literature Review 5 Methodology 6 Conclusion 7 Limitations 7 Recommendations 8 References 9 Appendix 10 Abstract For many African Americans the idea of attending college is usually a dream, unless he/she plays a sport. Now it is much easier for high school graduates to attend college and it is no longer just limited to those who play sports. A lot of those students are first generation college students. While it is important to attend college a lot of African American students do not finish college. So when choosing a university or college it is very valuable to know the retention and attrition rate of that particular institution. This paper will discuss the importance of attending college in the African American community, the factors that contribute to the decision of what college to attend and the role diversity plays in that decision. Introduction Attending College is an observable, positive trend in the African-American community. The decision to attend college results in several important choices for future students, such as deciding which type of college to attend. There are approximately 1,800 four year colleges nationally. Certain factors students African Americans in particular should...
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...Business Strategy Case 3 The O-Fold Kyle Huffman Olds College Submission Date: February 14 2013 O-Fold Business Opportunity Introduction Alex Richards was a 4.0 GPA student, double majoring in finance and accounting. Before taking a trip to Colorado, Alex was faced with a problem: whether or not to take a suit on the plane, he did not want to wear it on the plane nor pack a suit case due to having the clothing wrinkle. He came up with the idea of the O-Fold, a cylindrical tube that clothes could be wrapped around, secured with straps, packed into tight spaces, and arrive wrinkle free. After completing a preliminary patent search online and finding nothing similar to his idea, Alex had to make a choice whether or not to start a company. He came up with four options, sell the idea, license the idea, outsource production, or use a crawl-walk-run strategy. External analysis With more then $5 billion in sales the luggage industry strengthened, as the baby boomer generation reached its peak travel ages (45-54). With profit margins growing from 28.9 percent in 1990 to 45.9 percent in 2000 the industry is looking profitable. As well having around 75 percent of the merchandise imported, this lowers the cost of production and materials. An important trend to look at is the use of handbags or carry on items. With the rising cost of fuel airlines started charging for check baggage, resulting in an increase of people buying carry on/handbags. Handbags sales increased from 3...
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...What is the first thing you would do if your city’s power went out? Would you light a candle? Reach for a flashlight? Or would you run for your cell phone? Most of us would choose the last option, but without power, most cell phones become useless due to lack of service. Imagine, no connection to the world outside your house. No FaceBook, no Twitter, no Instagram or Pinterest. For most, including myself, that would be a nightmare. As much as it pains me to admit, I am an avid user of all of these social networks. It is interesting to think that there once was a time when writing letters, using only home phones or physically going to see a person were the only means of communication, a time that recent generation children will only learn about from reading history books, or hearing from their families. Today I am going to talk about the good, the bad and the ugly aspects of social networks. The good being origins and advantages, the bad being disadvantages and the ugly being the dangers of social networking. In today’s society, where technology is the driving force for almost everything, there is no escaping social networking. Whether it’s being told to follow someone on Twitter, taking a photo and uploading it to Instagram or finding out more information about a company through it’s FaceBook page, you can do almost anything with the help of social networking. We have all heard of these social networking outlets, but they were not the first in the business. According to an...
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...glasses. We are never too far from our technology or the access to social media it possesses. Social media is taking over our world. Now is this a good or bad thing? My answer to that is it always has been and always will be – there is no wrong or right. Meaning that technology and media in itself has always been progressing and digital media is just another step. Today’s media is in an ever progressing state, and it will continue to grow; such is the nature of media and social relations in themselves. Technology today has given us the ability to interact with one another much differently than we have in the past, it also has reached new heights in our ability to share and distribute knowledge, but one of the biggest problems is that of the generation gap between the technologically savvy and the technologically dim. Media is an ever-changing presence in our world today. It tends to get argued that it is all consuming and distracting, but in reality we as a society choose how to use technology and we decide what technology will do for us not the other way around. Some people believe that the internet is too distracting and takes away from our day-to-day lives. Rick Csiernik, from...
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