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The Watch Industry

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THE WATCH INDUSTRY

Even though the watch industry is better known for its Swiss origin, since 2010 major players from different parts of the globe have had an impressive growth in the watch market with very good results. There are several types of watches included in the production and they include, but are not limited to: Automatic watches, Chronograph watches, mechanical watches, fashion watches and luxury watches.
Watches are made of different materials, including steel, precious metals, gold-steel and other materials. Steel watches lead the market with 55% units of production giving as a result a growth of 1.6% in the overall watch market. “Other materials” (carbon fiber, silicone rubber, ceramic) come in second place with 28% units of production and which volumes gained more than one million units in 2014. Mechanical and electronic watches have gained value and increased its production in the number of pieces (+8.8%) generating almost 80% of turnover in the exports (Exhibit 1.1 – CHF: Swiss Franc).
Watch Types – exhibit 1.1

MAIN MARKETS
Asia took more than half of all Swiss exports (53.2%) with a great improvement in the first half of 2014 in Hong Kong. The profile of China was similar to the one in Hong Kong with a wider fluctuation range. Finally, Japan had a very good year in 2014 as well, with a great growth where Swiss exports rose by 15.2%.
European market growth was subdued ending with a decline. The European economic situation played a major role. Germany’s exports decreased by 6.4% after three years of strong gains and France had the same figures as Germany. Spain and the United Kingdom were the key players with growths of 2.3% and 9% respectively
The American market had a positive trend of 4.5% growth compared to 2013. The positive trend was in part because of the evolution of the market in the United States.

GLOBAL WATCHMAKING…...

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