Free Essay

Travel Industry

In:

Submitted By ksenios29
Words 409
Pages 2
From: ( http://www.ukessays.com/essays/information-systems/travel-industry-join-the-internet-bandwagon.php)

Travel Industry was among the first to join the internet bandwagon and grow with the advent of the web. Since the very beginning studies have been conducted to analyse and measure the effectiveness of tourist websites, in terms of the features of such websites such as promotion, information being provided and level of technology. Such researches also focused on extent to which the tourist websites, mainly hotels, travel agencies etc., were effective in utilizing the web or the internet as a platform to conduct their businesses and how successful such organisations have been in branding, marketing, customer satisfaction and designing a quality website.
In this study the focus company is ‘Lonely Planet' which is the world's largest publisher of Travel guides and Digital Media. Lonely planet started as a publisher of travel guide books in 1973 however the company with its presence online with its website Lonelyplanet.com has evolved into a travel service provider providing the travellers with a wide choice. Moreover the website has turned into one of the most popular online communities. A travel website has to be evaluated keeping in mind the various facets that are associated with travel, first and foremost being the website's design quality and it's effect on consumers purchase intention[1], secondly the extent to which the organization has been able to reinforce the strength of the original brand through the web presence incase of Lonely Planet which was already a well established brand. In the past a research was conducted which showed that Lonely Planet was able to construct successfully an online community which integrated the advantages of a social community with elements of a commercial one [2]. This study analyses the mentioned three main points along with the extent of customer segmentation on the website, customer relationship management and the marketing activities using digital means. Such an analysis will help in understanding the reasons behind the success of lonelyplanet.com and how such brands can be re-created in the future. Also the study tries to bring out certain areas which need to be concentrated on by the focus website in order to enhance customer over all web experience. Since this study is analysing various aspects of Lonelyplanet.com, previous studies which were conducted have been used to critically analyse the website in question, gain an insight and make necessary comparisons and provide recommendations

Similar Documents

Premium Essay

Speeding Ticket Internet Distribution and the Travel Industry

...SPEEDING TICKETS: A CASE STUDY OF INTERNET DISTRIBUTION AND THE TRAVEL INDUSTRY --- SHOAB MOMIN (13210690764) Case Question: 1) Who are the winners at different stages of the changing travel industry? Ans: Based on the timelines, the case can be divided into following stages. Stage: Emergence of Global Distribution Systems (GDS): By 1950s, American Airline’s growth outpaced its ability to manage its inventory of seats using manual methods. IBM and American Airline developed SABER for this purpose. This system eventually became control center for American Airlines. Witnessing the success of Sabre system, IBM developed a scaled down version called PARS, targeting medium sized airlines and by 1972, 9 out of 10 major airlines operating in US were operating on IBM PARS system. Winner: IBM is the winner of this stage as it profited the most by starting a technology race for Distribution system and capturing major market Stage: GDS companies Dominance The airlines that owned GDS enjoyed oligopoly with only 4 GDS operators providing flight schedule searching and booking capability for almost all travel agents in United States.They deployed various methods to bias the results of searches performed on their systems e.g Display bias, Architectural bias as well as booking fees charging higher booking fees from more threatening competitors. Winner: Airlines Owning the GDS systems. Due to lack of government regulations, GDS owning airlines enjoyed dominance by deploying various...

Words: 706 - Pages: 3

Premium Essay

The Structure of Travel Industry

...The structure of the travel and tourism industry We begin by looking at all the main organisations involved in the travel and tourism industry. This forms the foundation for all the other topics covered in this book and explains some of the key terms that you will need to understand. What is travel and tourism? To use the example of the World Tourism Organisation (WTO) – affiliated to the United Nations and recognised as the leading international body on global tourism – tourism is: the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes. World Tourism Organisation, 1993 Therefore the people who are considered to be ‘tourists’, are those who are: away from their normal place of residence for a period of up to one year (but will return home); taking part in activities that would normally be associated with leisure and tourism; on a visit that is temporary and short termnot necessarily away from home overnight as they could be on a day trip or excursion; away from home but not necessarily on holiday, as they could be away on business. ‘Travel and tourism’ does not necessarily involve travelling abroad. Much tourism takes place within people’s home country, on visits to attractions, city breaks, trips to business meetings, sports events or concerts, and visits to friends and relatives (abbreviated as VFR). There are three main types of tourism:...

Words: 260 - Pages: 2

Premium Essay

The Travel and Tourism Industry

...UNIT 1 The travel and tourism industry Introduction T he travel and tourism industry is one of the biggest and fastest growing industries in the UK. This unit will give you an introduction to the industry, providing a sound basis for further study. You will find out about the nature of the industry, its size and scale, and you will be introduced to the types of organisations that form its structure. In addition you will investigate the development of the industry and the factors which have affected the growth of travel and tourism. How you will be assessed This unit is assessed through an external assessment set by Edexcel. A variety of exercises and activities is provided in this unit to help you develop your understanding of the industry and prepare for the external assessment. After completing the unit you will achieve the following outcomes: ✱ Understand the nature and characteristics of travel and tourism and the travel and tourism industry ✱ Understand the development of the travel and tourism industry ✱ Explain the structure of the travel and tourism industry ✱ Explain the scale of the travel and tourism industry. UNIT 1: THE TRAVEL AND TOURISM INDUSTRY 1 1.1 The nature and characteristics of travel and tourism and the travel and tourism industry What is tourism? Defining tourism is not a simple matter, as it is a complex industry made up of many different businesses, the common theme being that they provide products and services...

Words: 17515 - Pages: 71

Premium Essay

Ict in Travel Industry

...reforms promise increased competition in the market and access to 60 million customers, most of whom have little or no access to communication services. While many are looking at telecoms operation and infrastructure, there is more than this to the local market. Reasonable-cost talent, increasing government support, and organized industry and improved connectivity all make the Myanmar ICT sector an enticing opportunity. Sector Overview Though previously controlled by draconian legislation, the Myanmar ICT sector began an overhaul in the early 2000's, through the enactment of the Computer Science Development Law (1996), and the following instatement of the Myanmar Computer Development Council. The council's objective was to lay down policies and regulations that will help disseminate the use of computer science and technology, and utilize it for the State's development. This favorable attitude towards ICT has continued to be a part of government policy both in words and in practice. The Myanmar ICT market is still largely dominated by hardware companies (see below), due to the relatively low usage of ICT in business and industry. Telecoms The telecoms industry is one of the fastest growing and lucrative globally. Myanmar’s telecoms sector has unique characteristics for investment opportunities as it demands products and services for a large market that is virtually unprovided-for. Currently, there is only one telecoms operator in Myanmar - Myanmar Posts and Telecommunications (MPT)...

Words: 1337 - Pages: 6

Free Essay

Bhutan Case

...Summary: The Bhutan country was an emerging market. They strived to instill innovative leaders who wanted to open up to foreign markets. The main industrial strive to increase its growing tourism business was in the form of Royal Bhutan Airlines. They experienced industry growth. This caused them to rethink their strategy of high value low volume. This was due to wanting to preserve the culture and geography of the small nation of under 700 thousand people. Royal Bhutan Airlines was contemplating how to increase size and lower costs by online booking, increased domestic travel, and alliance partnerships. Issues: The major issues that interfered with growth was corporate culture, tariffs, seasonal traffic, and logistical burdens. For starters, Royal Bhutan Airlines was a direct extension from the government since it was designed as a taxi service for Indian officials. They were set on preserving the pristine nature of the Bhutan culture, religious and geographically. Hence why they set small limits on tourists coming in and out of the country. Tariffs caused higher prices on people traveling to the country due to having to go through specific travel agents. Season trends were a large portion of the problem for Royal Bhutan Airlines. To solve this problem, consider buying smaller more economical planes that are only used during slower seasons. It would help with the load percentage. During peak seasons bring out the larger aircrafts. This would also reduce wear...

Words: 457 - Pages: 2

Free Essay

Tourism Concepts- Tourist Motivation Reflection Paper

...As we know, not everybody may like the same thing as one another. Bob may enjoy the taste of coffee while Mary finds it awful. Everybody is different. Which connects to my next point, we must keep in mind that not everybody has the same motivation to travel. Two people can be travelling to the same destination but with different motives. Being in the hospitality and tourism industry, it is important for us to know what motivates our consumers in order to fulfill and exceed their expectations, and how to better ourselves to ensure they return home happier than before they left. The number one reason as to why consumers have a desire to travel is to fulfill a need what ever that may be. According to Maslow’s hierarchy of needs, a trip may satisfy one’s disparate need. It is important for us to recognize these needs since it will allow for a successful business. When tourism operations meet or exceed the consumer’s expectations, the particular tourism operation can expect repeat business and for the consumers to spread the word to friends and family about the great service. Also, the company will have the ability to maintain or even increase their current service charges. Take Disneyland for example, when Disneyland first opened their doors it cost a few cents to a few dollars to enter the theme park. Decades later, tickets cost nearly hundreds of dollars if not more, yet consumers are willing to pay for their service because they had a great experience, or heard about it from...

Words: 630 - Pages: 3

Free Essay

Club Mahindra

...makers. As the Indian consumer continues to evolve in the post-liberalisation era, the concept of holidaying has become experiential as well as aspirational. Holidaying, today, is now based on an individual's idea of fun, excitement and the elation brought on by the simple pleasures of discovery. In this developing environment, resorts help create a perfect holiday. Indian tourism, standing on the threshold of a new era, is expected to grow at about 25% annually until 2017 (Source: World Travel and Tourism Council report).The same report projects India to emerge as the world's 3rd fastest growing travel and tourism destination over the next decade while the number of domestic travellers is expected to cross the 300 million mark. The current mix of escalating land prices, insufficient leisure properties and the pressures of demand from tomorrow's holiday seekers is a giddy combine of opportunity and wealth creation. In this scenario, the hospitality industry has come face-to-face with the realities of optimising investments in real estate, evolving marketing strategies in sync with today's tourism climate and the increasing relevance of shared ownership of leisure...

Words: 359 - Pages: 2

Free Essay

Pounds Sterling

...EasyJet is a leading provider of low budget, no frills air travel servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. They have a highly distinctive livery on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. They have a user friendly website which fully discloses the price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden charges when the customer confirms there booking. EasyJet offers an online promotion alert which is e-mailed to existing customers and contact on the company’s database. Recognised as a leading brand name in the UK travel industry. As a market leader in an industry widely seen as a leading contributor to the green house effect and global warming, EasyJet actively embrace there environmental responsibilities and continue to keep these factors as a keep priority when developing their future strategies. EasyJet operate a fast and efficient service with an average turnaround time of 30 minutes or below. This enables them to maintain a reliable and hassle free service to their passengers. Weaknesses: Domestic air travel is an extremely competitive industry with EasyJet’s main competitors being Jet2, BMI Baby, Ryan...

Words: 504 - Pages: 3

Free Essay

Wri Uses Technology to Transform the Byit Market

...the world Information System development coupled with the successful redevelopment of the Backpack Online software and the hostelworld.com and other related websites afforded WRI a dominant position in this market. On the other hand, WRI's use of technology in the BYIT market also causes series of changes in this market. The threat of entry Before the Backpack Online software was introduced, the BYIT market experienced the GDS software period: the pre-internet travel booking system with a high cost of installing and using cost making it unsuitable for both BYIT products providers and travel companies. At the old stage, the threat of entry was extremely high. GDS and other systems software were time-consuming and labour-intensive for individual hostel to proceed customer orders. High cost to set up the systems and the less-developed information processing technology brought barriers for new entries to compete in. After the introducing of the WRI's advanced operating platform required less labour and time costs, travel companies and hostels have less difficulties, suffer less cost, more importantly enjoy more benefits from using the new...

Words: 856 - Pages: 4

Premium Essay

Business

...Other definitions provided are being together with family members, wishes to come true and so on. From the simple survey, it can be concluded that happiness plays a significant role in our lives, and it can be obtained or enhanced with the companion of people they love or care, for instance, family members or lovers. New product The product I design is the customized service of travel planner called Travel of Happiness. As known, travelling is one of the best ways to spend quality time with lovers and family members to improve their relationships. Family members will communicate and interact with each other more often with the help of the chance that eliminates the interruption of work or study. While traveling, fabulous memories full of happiness accumulate so that the feeling of happiness will intensify greatly. What’s more, people nowadays are busier than ever before with their work or study on an accelerating pace, leaving them barely time and effort to make sophisticated plans, even though they indeed feel like spending quality time with the people they love. However, a great deal of travel agencies in the market rarely offer the customized services...

Words: 3784 - Pages: 16

Free Essay

Management

...airlines paperless by only issuing electronic ticketing, meaning costs to paper and administration were eliminated. Virgin already operates with a young and fuel efficient fleet, with the average plane age of 4.9 years. These newer aircraft reduce fuel consumption by double digit percentages. Constantly reviewing their administration processes will allow them to gain greater understanding how they connect to their customer. According to the Australian bureau of statistics, there were around 980,800 people who travelled from Australia to the USA, which was a massive increase of 147.5% from the trends in 2005. There is not set age demographic that travels to the USA, but those who would be willing to purchase flights would be from 18-75 years of age. According to Boston Consulting group the millennials are the future of the travel industry, and there will be a decline in the market share of the Baby boomers. Adapting to these community demands will help Virgin better tailor their product to their...

Words: 256 - Pages: 2

Free Essay

Mice: Emerging as the Profit Segment for the Industry, by Karishma Sen

...Citation: MICE: EMERGING AS THE PROFIT SEGMENT FOR THE INDUSTRY, By Karishma Sen, T3 , May 14, 2013 INTRODUCTION Domestic and outbound travel has been the talk of not just Indian industry stalwarts but international ones as well. The mere statistics of tourism in India is enough to raise eyebrows and contribute to heated discussions that fuel a growing opinion of India’s tourism potential. The creeper that grows alongside this sector is MICE. Not only has it been contributing to a large chunk of the tourism sector, it has also grown leaps and bounds in quality, services and, most importantly, demand.. Following research questions have been addressed by this research paper: (1) What is the status of current Indian MICE industry ?? (2) Why only convention centres are enjoying to MICE business ?? (3) Significant contribution of MICE to Hotel business ?? (4) Challenges for India is becoming an exotic MICE destination in comparison with other countries. LITERATURE REVIEW According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share is pegged only at US$4.8 bn. Currently, India ranks 27th in the global MICE market. According to International Congress & Convention Association (ICCA) statistics, a total of 400,000 conferences and exhibitions are held worldwide every year at the total outlay of US$280 billion, and India’s share...

Words: 850 - Pages: 4

Premium Essay

Travelling

...move from one place to another. It is titles as the biggest of all the transportation industries benefiting passengers to shrink the world and move to the destined place in few hours. Air travelling is speedy as compared to other transportation means which enhanced long journey for people to comfortable, secure and contended flight. It’s rapidly becoming clear where air travel is so popular. It’s fast, it’s efficient and it’s surprisingly safe as well as taking some of the strain out of traveling, as one relax in the cabin and watch the wall go by beneath. The foremost advantage of air travelling due to which it is preferred over other ways is that one reaches his destination in the fastest time possible. The places that took days to reach are now approachable in few hours. Travelling within the country as well as internationally is greatly enhanced due to air travelling. In air travelling security is guaranteed as special and organized systems are operated to reduce the risk of any sort of mishap. The inclusion of cheap flights in this industry has persuaded every class of people becoming affordable for almost everyone to choose it for travelling. Comforts offered in airplanes make it a nice way to travel. The rules are so firm in air travelling that a passenger is charged high on demand of changing the flight. Though it is highly preferred for journey but for short distances air travel is probably takes longer as one has to reach airport 2 hours early for a domestic flight...

Words: 323 - Pages: 2

Free Essay

Ojt Essay

...II. Background of the Company Business Type: TRAVEL AGENCY Address: 1220 TAYUMAN ST, BGY 249, ZONE 023 TONDO, MANILA ,  1220 Tayuman Street Sta. Cruz, Manila, Philippines Tel: + 63 2 256 9020 / + 63 2 256 5680 Tel: + 63 2 401 4703 / + 63 2 514 6238 Cell: +63 920 960 4510 Email: flyzonetravelandtours@gmail.com Services offered: Local transportations Ticketing Passporting and Visa Travel reservations Tour services Hotel reservations and booking Travel Guides Tour packages Fly zone travels focuses its business mainly on cultural customs, adventure travel and special tours, such as scientific exploration, religious, health, mountaineering, festival tours or any other tours of interest including incentive tours.  FLYZONE TRAVEL & TOURS is a TRAVEL AGENCY business in MANILA,METRO MANILA Other Companies Nearby: * ------------------------------------------------- Amisola Maternity Hospital Hospitals, Medical and Dental Services * ------------------------------------------------- Angels of Hope School of Knowledge, Inc. Educational Institutions * ------------------------------------------------- Ay Shin Academy Educational Institutions * ------------------------------------------------- Holy Rosary Kiddie Pre-School of Manila Educational Institutions * ------------------------------------------------- Immaculate Conception Academy of Manila Educational Institutions * ------------------------------------------------- Saint...

Words: 917 - Pages: 4

Free Essay

Five Social Trends

...Health There is a current social trend towards awareness surrounding healthy living and healthy eating, particularly in millennials (Watson, 2015). These younger generations are taking the time to become more informed regarding health decisions. In turn, they are creating a huge shift in what consumers demand from food suppliers. This trend can be seen when one looks at where modern consumers are willing to spend their money. One report has found that “nearly one-third of Canadians are willing to pay a premium for health-enhancing products” (Fong, 2013). When looking specifically at the younger generations, a study found that “41 percent of Generation Z stated that they would be willing to pay more for healthier products” (Watson, 2015). We can also see this trend when we look at where consumers are not spending their money. Companies such as Coca-Cola and Mcdonald’s are facing significantly lowered earnings driven by changing consumer demand, and are being forced to adapt quickly to this social trend to survive (Krashinsky, 2014). McDonald’s Corp. reported a 30-per-cent decline in earnings in the third quarter, and Coca-Cola Co.’s earnings fell 14 per cent in the third quarter, driven by the healthy living trend (Krashinsky, 2014). The addition of healthy menu products and marketing strategies designed around an image of transparency in terms of ingredients and food sources are becoming more and more prominent. This social trend has become so relevant some are saying “it’s...

Words: 899 - Pages: 4