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Us 599 Strategic Management

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Running head: Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection

Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection
Sample Student
Strategic Management BUS 599, Winter 2013
Dr. Ingrid Wright
February 3, 2013

Abstract As a business professional in the physical fitness industry, I have created an environmental scan for Fitness Connection in order for them to assess the threats and implement a plan of action to ensure that the impact is minimal. The components of the environmental scan are comprised of information addressing the following: 1) Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. 2) Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. 3) Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. 4) Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. 5) Evaluate how global competition may impact the business strategy and determine how the company should respond. With the implementation of these responses to threats and modifications to their strategic strategy, Fitness Connection will be able to maintain a competitive advantage in the marketplace.

Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to...

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