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2011-2012 State of the Wine Industry

Dr. Rumack: You’d better tell the Captain we’ve got to land as soon as we can. This woman has to be gotten to a hospital. Elaine Dickinson: A hospital? What is it? Dr. Rumack: It’s a big building with patients, but that’s not important right now.
The 1980 spoof classic Airplane was a critical success, well, it was if you didn’t listen to the critics, but that’s not important right now. The movie introduced us to the lighter side of long-time character actor Leslie Nielsen who played the part of Dr. Rumack. Nielsen, who passed away in November of 2010 followed that “hit” with forgettable roles in The Naked Gun series, The Scary Movie series, and Police Squad. I think we should now pause to remember just what Leslie meant to each of us … OK that’s enough. Maybe that’s not important either.

Written By Rob McMillan Founder, Wine Division 707.967.1367 rmcmillan@svb.com

APRIL 2011

1

The movie Airplane was about a flight where both pilots died of food poisoning. Fortunately, the plane was carrying our reluctant hero Ted Striker. A former combat pilot who had lost his mojo to fly, Ted along with his lost love interest Elaine Dickinson, together find a way to land the plane and save the day, thus triumphing over their own fears and personal tragedy. Too bad about the pilots, but that’s not important right now. What is important is Airplane is our canvas for painting a picture of the wine business this year with all of the ups and downs, misunderstandings and drama. Besides, it was really funny and might help you read this to the end. But for those needing more entertainment, in the electronic version of the report you will find links to clips from the movie. To co-opt a line from an airline, we know you have many choices in banks. So thanks for flying Silicon Valley Bank!

The industry has soared from being a...

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