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Visual Rhetorical Analysis Essay

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In light of the above presentation of Beyoncé’s image in the advertisement as well as its other aspects, it is arguable that the visual rhetoric analysis of this advertisement generally persuades its readers to buy this product. Admittedly, the viewpoint lies in various rhetorical explanations that include the utilization of the pathos in the process. For perspective, the designer of the advert appeals to the emotional feelings of the readers and the viewers in a variety of ways. For instance, he draws the feeling of physical attraction to Beyoncé prettiness; hence, the attraction to the product that is being advertised due to the association that the two have. As well the post can be described as being appealing given the argument that it makes use of the idea of logos. The viewpoint here gets an illustration in the understanding that the designer is able to appeal to the audience’s sense of logic to express a successful argument. It is not a surprise that the world’s leading cosmetic company L’Oréal will partner with multi Grammy winning artist Beyoncé Knowles to advertise their products and also Beyoncé, a popular personality, as using the product, he argues that the product is not only popular but is also something that is associated with fashion. By using a celebrity it will be possible for the advert …show more content…
Certainly, the reason behind this perception springs from the actuality that the short wording of the text of the ad makes it possible for the audience to get a fast glimpse of what it is about. Indeed, this strategy is effective for if the piece were to use long writings, for example, then there are higher chances that some of the target audience may end up not reading the whole explanations due to either boredom or lack of adequate time, and other key factors that are applied in the ad (Contreras, and Sandra

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