Premium Essay

Vodafone Gh Marketing Plan

In: Business and Management

Submitted By sapbons
Words 11087
Pages 45
MARKETING RESEARCH PROJECT [UAMM0091]

By: UAMMOO91 (Samuel Poku-Bonsu) Course title: MARKETING Institution: University of Applied Management Lecturer: MR. SHANI BASHIRU

Date of submission: 10TH JANUARY 2012

1|Page

Table of Contents
SECTION A ........................................................................................................................ 4 COMPANY INTRODUCTION ......................................................................................... 4 VODAFONE GHANA LTD .......................................................................................... 4 MICRO-ENVIRONMENT AUDIT ................................................................................... 5 MARKETING MIX ........................................................................................................ 5 PRODUCT .................................................................................................................. 5 PRICE ......................................................................................................................... 6 PLACE ........................................................................................................................ 9 PROMOTION ............................................................................................................. 9 PROCESS ................................................................................................................. 10 PEOPLE .................................................................................................................... 10 PHYSICAL EVIDENCE .......................................................................................... 10 RESOURCE ANALYSIS ............................................................................................. 10 MONEY…...

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