...[pic] [pic] [pic] TABLE OF CONTENTS `McDonalds Advertisement Analysis 3 Dolce & Gabbana Advertisement Analysis 4 Givenchy Perfume Ange Ou Demon Advertisement Analysis 6 McDonalds Advertisement Analysis McDonalds’ advertisements are everywhere. The advertisements are on TV, radio, and in magazines. It is nearly impossible to go one day without seeing one. The company spends millions of dollars on advertising their product each and every year to a number of different target audiences. In this advertisement McDonalds is advertising one of the value meals on their menu. The target audience that McDonalds is aiming the advertisement to is middle to upper-class people. It is very effective because it shows that the high class restaurants do not give people the quantity of food that they are paying for. The main feature of the advertisement is a man in a nice restaurant looking at his small portioned meal in disgust. In the bottom of the picture there is a larger portioned meal from McDonalds which is more food for only a fraction of the cost of the meal in the restaurant. The advertisement consists of a middle aged man sitting in a restaurant. On the table is the silverware arranged neatly on the table and a flower. Also in the photograph is a waitress bringing out an exquisite plate of food to the table. It is obviously a formal restaurant. The man is wearing a suit which leads one to believe he is a middle or upper class individual. The man has a...
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...“Larkin rarely presents women in a positive light” In the light of this statement, compare the ways in which Larkin writes about women in his poems. In many of Larkin’s poems, his presentation of women is often in a negative light. However, In Wild Oats, Broadcast and Talking in Bed it can be interpreted that Larkin portrays women in both a positive and negative light. For example in Wild Oats, Larkin seems to visually prefer the ‘bosomy rose’, however he goes out with the ‘friend in specs’, in Broadcast he describes his love for the woman compared with his love of music, and in Sunny Prestatyn he compares the vandalism of the poster girl with rape. In Wild Oats it can be interpreted that Larkin does present women in a positive light, as he describes the woman as a ‘bosomy English rose’. Here, Larkin uses a ‘rose’ to symbolise the woman, suggesting that Larkin finds her exceedingly beautiful and attractive; portraying women in a positive light as he appreciates and recognises their beauty. However, a contrast is established between the derogatory choice of word ‘bosomy’ and ‘rose’, which implies Larkin has a sexualised view of women, and that he sees them as sexual objects, therefore negatively portraying women. Also, Larkin describes ‘the friend in specs’ as being someone he could talk to. This is a negative portrayal of women as it suggests that she is inferior to the ‘bosomy rose’, and it also suggests Larkin is misogynist as he’s only talking to the ‘friend in specs’...
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...Fixon Ball Clicker Erasable: Appealing to Younger Women There is a young American girl in the middle of the page. She is wearing a collared shirt and a sweater vest, she has her hand on her forehead as to show “oh no, not anther mistake.” She appears to be sitting at a desk in a classroom working on drawing pictures of animals. Above the girl’s head are the words “Erase every ‘Oops.’” in red, italicized font. At the bottom of the page there is a long red pen that takes up three-fourths of the width of the page. On the pen it says Frixon Ball Clicker Erasable. On the left side of the pen there is a picture of a hand using the pen to begin to erase the words Incredible, Erasable ink, in red little font. Under that illustration there is the logo for the Frixon Ball Clicker in blue font. Next to that, in the middle of the page, there is a brief description of the product. On the right side of the description, there is the logo for Pilot in blue and in the bottom right corner under that it says “Power to the Pen!” in black. The ad, placed in the Women’s Day magazine, is very effective in targeting the audience if mothers of young children. However, this audience is not the only ones that read this particular magazine. Young women, starting their own careers, and some still in college also read this magazine. This magazine provides many great ideas for women; ranging from healthy recipes, to relationship advice, to DIY home décor ideas. In this advertisement analysis and proposal...
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...mainly present in a special fashion or women magazine, or on a hoarding. When we first see this picture, it looks simple. However, at the same time, when we look deeper, all details appear, such as the use of the gold color which represents the environment of the company (the luxury). This is one of the aspects that attract the reader’s attention. Moreover, the woman is watching straight up. The idea of lightness also appears when we see the woman moving slowly in the liquid (or). The only text on the picture is the name of the brand, name of the product and the slogan. The name of the brand, DIOR, is written in big letters and is on top of the advertisement. Under the picture, it’s possible to see the complete name of the brand, and the name of the city where Dior is founded, in other words, Paris. We also can underlign the fact that “J’adore” is written with letters which are dancing, like this it is even more attractive for the customers. The text “Le féminin absolu” may expresses that this product is dedicated for women. People who are using this perfume are feminine, delicate, pure, and light. All these adjectives communicate a positive connotation. The slogan “Dior J’adore”, also written in white, has a positive connotation. It refers to the happiness and the serenity. Moreover, we can say that the name of this product, J’adore, refers to love, loving the brand, loving yourself… The link between the slogan and the picture: Women love all what is chic, luxurious...
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...Analysis Essay on “A Sorrowful Woman” Gail Godwin signifies that not all women want to be a full time wife and mother in her short story, “A Sorrowful Woman.” This idea of feminism helps the audience understand the poignant character and her actions. Gail Godwin incorporates this epigraph, “There once was a wife and mother one too many times.”(1st Sent.) This quote at the beginning of her short story implies that the woman should not have been a wife or mother. Her unhappiness in (Para. 1) is based on how she was so sad and it made her sick to see her husband and son. She did not want to be a wife or mother so she tried new things. “She tried these personalities on like costumes, then discarded them.”(Para. 20) This shows how she could not pin-point her true identity; therefore, she tried new personalities, but none of them worked. (Critical Analysis of “A Sorrowful Woman”) When she picked up the pen and pad and attempted to write a poem (Para. 20). She failed to succeed. Because she wanted to be free, all the freedom she did have seemed overwhelming. The sorrowful woman sought to be independent. She moved into her little room and slowly but surely disconnects from her son and husband by not seeing them anymore. (“Critical Analysis of “A Sorrowful Woman”) Because the sorrowful woman could not identify herself, her husband had to fulfill her roles. “I don’t know what to do, it’s all my fault, I’m such a burden.” (Para. 15) The husband, always understanding her feelings, hires...
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...Quinceaneara: A modern day rite of passage Spanish traditions are synonymous of the catholic faith and Quinceaneara is one of the most revered in the lives of young women. When a girl reached 15 years old, it is time for the family to traditionally thank God for His blessings then present the girl to older women for advice and counsel on womanhood. This is an important time for any Mexican girl because it essentially meant that they would no longer play with their younger counterparts but would instead associate with older women. The history of Quinceaneara Traditionally, the woman would be presented with bridal wealth in form of gifts that would be symbols of renewed commitment to God, her people and their traditions. During the colonial...
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...Is the Story of Mulan an inspirational tale to women or a subtle reminder by Disney about a woman’s place in society? One could say that they Disney princesses are all the same – Cinderella, Ariel, Snow White, Sleeping Beauty- they’re all tall, skinny, undeniably beautiful with their long flowing hair and fabulous gowns. They all play the damsel in distress, completely helpless to fend for themselves in the real world. They all await their happily ever after with the handsome prince charming. Mulan however, is different – or at least upon first glance appears to be. In the film, this young woman plays two opposing roles. On one hand, Mulan is the clumsy young woman, considered such an unfit bride that even the matchmaker considers there to be no hope for her “You are a disgrace, you may look like a bride but you will never bring your family honour...” On the other hand, she also plays Ping, the fearless young soldier who was loved by all, who grew from strength to strength and pretty much singlehandedly saved China from the invasion of the Huns. In order for Mulan to save her father from conscription she must give up her female self to pose as a man and join the army. This however, as far as Mulan is concerned, isn’t such a huge loss as she feels she really doesn’t fit in as a traditional Chinese woman. In the opening song she lists all that she is expected to be as a woman, as the perfect Chinese woman – quiet...
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...what failing. As men the power we should be aware of is feminine power over us. Any man who loves a woman is under her power; in most cases he is not aware of it. In this art work which was done by Picasso, I see the power of women over men. As men we think we stronger than women. We can do lot things that women cannot do. In fact, they have the power to make us do what they want us to do. Demoiselle is oil on canvas painting done by Picasso. In this art work, I see Picasso painting five ladies. The painting is for young ladies. Picasso painted the ladies in cubic form which was the modern way to pain at that time. By looking at the painting, you see that all the figures inside have almost the same face but different size of the body. In my opinion, the women body is what put pressure on the man. Most of strippers in clubs have a nice, beautiful body; men are attracted to the body more that the soul. If the woman has a nice body, she more likely to have the man does what she wants in order for him to have a piece of the cake. In the painting, Picasso had drawn the women body parts in different ways. This indicates the different parts of the body that man likes in general. Some man likes the legs, others like the boobs. At the end, the women body is what allowing her to control man. One element that attracted me the most is why Picasso painted all the figures with eyes looking straight at the person who’s looking at the painting. These shows how confident the woman...
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...Women will always find themselves chasing an elusive identity and dream unless they embrace who God made them to be according to the Bible. Women must come to accept their femininity. God has made them different purposefully. Physically, they are different, being generally weaker and crafted to bear and nurse children, and they have different emotional needs as well. Peter exhorts husbands to treat their wives in an understanding way because they are different, being women, and men need to understand this (1 Peter 3:7). Women must come to define womanhood based not on the culture or even what well-meaning Christians might assert but on the Word of God. The Bible says that a woman does well if she bears children (Psalm 128), and it doesn’t condemn a woman as inferior if she remains unmarried, does not have children, or cannot have children (Matthew 19:12). The Bible says that women should be workers at home (Titus 2:5), but it also allows for them to do profitable business ventures (Proverbs 31:16). The Biblical ideal is for men to provide for their families and for women to stay at home to raise the children. Unfortunately, this will not always work out perfectly, and both men and women need to be willing to adapt and be flexible and understanding. If it is possible for a mother to be with her children and raise them, then there is no Biblical reason to excuse her from not doing so. Though a stay at home mother might feel at times like she is...
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...example, women of the 19th century were primarily expected to marry and serve their husbands’ wishes, not receive an education, go out with friends, or find new forms of amusement. Instead, women were required to be at home and loyally obey their husbands. But how long can one go without exploring the inner intricacies of oneself? In her critical essay “Laugh of the Medusa”, Hélène Cixous looks upon the woman who “allows herself to be threatened by the big dick” (347) with contempt and scorn. Still, this intimidation that men have instilled in women is not easily overcome. Colette (1873-1954) and Jean Stubbs (1926- ) expose the risks that come with the discovery of a woman’s true desires in their short stories, “The Secret Woman” and “Cousin Lewis”. When the false woman is revealed, she suffers and is tormented by ridicule or shame even more than when she was in hiding. Cixous wants women to stand out and be who they are by embracing their bodies and being proud of their femininity. Women need to stop being reduced to “the servant of the militant male, his shadow” (338). “Laugh of the Medusa”, is a proclamation to women writers to “write about women and bring women to writing” (334) and to stop hating themselves and hating other women for being women- celebrate each other’s femininity and set free the body! Cixous wants women to make the world fear them though their identity and femininity; not fear the world because they are insignificant servants of the male. Women should not...
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...PROFESSIONS FOR WOMEN by Virginia Woolf “Professions for Women” is an abbreviated version of the speech Virginia Woolf delivered before a branch of the National Society for Women’s Service on January 21, 1931; it was published posthumously in The Death of the Moth and Other Essays. On the day before the speech, she wrote in her diary: “I have this moment, while having my bath, conceived an entire new book—a sequel to a Room of One’s Own—about the sexual life of women: to be called Professions for Women perhaps—Lord how exciting!” More than a year and a half later, on October 11, 1932, Virginia Woolf began to write her new book: “THE PARGITERS: An Essay based upon a paper read to the London/National Society for women’s service.” “The Pargiters” evolved into The Years and was published in 1937. The book that eventually did become the sequel to A Room of One’s Own was Three Guineas (1938), and its first working title was “Professions for Women.” The essay printed here concentrates on that Victorian phantom known as the Angel in the House (borrowed from Coventry Patmore’s poem celebrating domestic bliss)—that selfless, sacrificial woman in the nineteenth century whose sole purpose in life was to soothe, to flatter, and to comfort the male half of the world’s population. “Killing the Angel in the House,” wrote Virginia Woolf, “was part of the occupation of a woman writer.” That has proved to be a prophetic statement, for today, not only in the domain of letters, but in the entire...
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...further from what it seems. Henrik Ibsen, the writer of Hedda Gabler, seems to not be telling us the personal story of the woman Hedda Tesman, but showing us the faults of society for that time period in terms of the roles of women. “The Trapped Woman”, is a term I will use to describe the role of “The Woman” in the late 19th Century. Henrik Ibsen appears to be showing us through Hedda’s life that no matter the apparent strength or background of a woman during the 19th century, they are still trapped in a way which forbids them to be who they truly are. Hedda Tesman, as described early on in the play, due to her background and personality, should in no way be anything but in complete control over her life. As stated by Aunt Julle, “General Gabler’s daughter. What a life she had in the general’s day!” (Ibsen). This statement in the beginning of the play almost immediately foreshadows her unhappy life in her current state. Due to the roles of women for that time period, she is just the representation of all women in her situation at the time. Women in the 19th century had very minimal rights. When a woman becomes married, the rights of woman are immediately given to their spouse, which in Hedda’s case is Jürgen Tesman. One can make the assumption that for women in the 19th century, marriage is actually closely related so slavery, in that the woman is owned by the man, in every way possibly (Buckner). Hedda’s character shows us of a woman seemingly aware of these truths, and...
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...Sexualization of Girls and Women in the United States: A Growing Epidemic Kayla Johnson Chamberlain College of Nursing Sexualization of Girls and Women in the United States: A Growing Epidemic Brittany, a freshman in High School arrives at her home after school and turns on the T.V to watch MTV music videos. She watches the T.V. as half naked girls dance in the background of male singers. She picks up her phone to get on Instagram where she scrolls through images of famous women like Rhianna and Kim Kardashian who post scantily clad images of their bodies. Brittany thinks to herself, “I wish that I looked like these girls, maybe if I looked more like them the boys at school would like me more”. Brittany’s mother gets home from work and puts dinner on the dining room table. Brittany sits down and eats only a portion of her meal because in the back of her mind she is still feeling as though her own body is inadequate, she could probably lose more weight and if only she had bigger boobs and longer legs, maybe then she would feel better about herself. She lies in bed that night and wishes that she had a better body so that she could feel beautiful and happy. If only she knew that thousands of other girls were feeling the same way, maybe she would realize that the issue isn’t her own body- the issue is the cultural emphasis on female sexualization that has become a norm in our society. Unfortunately girls all over the world are struggling with self-confidence related to...
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...Andrew Herrick ENGL1304 Rolater Fall 2014 The Beauty Within “How to Love” is a song and music video by Lil Wayne. The video depicts the life choices of one woman, the causes and effects of these choices, and ultimately, how they impact her life. “How to Love” centers around the issue of low self-esteem that many young women face, due to sexism and a lack of love for their personalities versus their bodies. This video serves as a message of awareness, to both men and women, about how deeply harmful sexist abuse can be. “How to Love” begins in a hospital operating room, where a young woman is waiting to undergo an abortion. The opening scene sets the serious tone for the video and serves as foreshadowing for later on, during her daughter’s portrayal of life. The young woman has a swift change of heart and flees the hospital in tears. This is the first example of a choice being made that greatly impacts one’s life. Her daughter is now an infant and sits crying in a baby carrier while watching her mother and father entangled in a physically and verbally abusive ordeal; which clearly shows sexism in the form of domestic violence. The video progresses and the infant is now a young girl who is visiting her father at a prison; which clearly shows the audience that he is not a good man. Fast-forward again, and the audience is presented with the young girl as a pre-teen, being molested by one of her mother’s lovers. This scene and the lyrics, “you can’t have a man look at you...
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...Ciara Pepper 05 Nov. 15 English 101 Eilene Myers The Monkey Garden Aging promotes the loss of childhood and innocence. Little girls go from skinned knees and imaginary friends, to running around in their pantyhose and hanging out with their boyfriends. In Sandra Cisneros', "The Monkey Garden", she addresses the emotions that occur during this drastic transition through the view of herself as a little girl. Esperanza tries her best to avoid what is renegade against the normal expectations of women. Esperanza's overwhelmed tone reveals her fear and doggedness to adversity when Sally's game defiles the garden's innocence/purity, exposing Esperanza to the realization that she cannot remain a kid forever. Esperanza's syntax reveals that innocence is irrevocable. Reminiscing of the Monkey Garden,...
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