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Yankee Case

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Submitted By fioriluna
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1. The problem with the forecasting system used by Yankee is split in two. There is no communication between production and marketing and therefore they are creating their own forecasting demands. Marketing meets only once a year to determine demand for the whole year. It looks like marketing creates its forecast using shipping data and not actual demand data. This could be the reason they are coming up short toward the end of the year. They are using past shipping information that isn’t reflecting actual demand but can be reflecting the shipping shortages of last year. This will cause the past problems to bleed into the future forecast. Then production gets the marketing demand numbers and drops the demand by 10% because they believe marketing has inflated the numbers. Then they come up short with the production and there’s never enough time for the forgers of steel to work to catch up. To solve this issue, they need to work together to create one, actual demand based; forecast that the whole company can agree on. They cannot work separately on the forecast because this is definitely causing shortages and inventory problems.
2. It can be seen that there is a seasonal effect on the demand for the bow rakes, therefore to create a forecast for year five I used the multiplicative seasonal method. There is also an upward trend annually in the demand for the rakes. Using the Multiplicative seasonal method takes both the seasonal and upward trend into account when creating a future forecast. Taking the average of each month for the past fours years of actual demand is the best way to forecast what will be needed in year

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