to a recession proof product, however market research findings appeared to portray a different picture. According to research findings, Starbucks was not always meeting customers’ expectations in terms of customer satisfaction. Planning to take corrective action in order to improve speed-of-service and thereby increasing customer satisfaction Day and her colleagues were evaluating whether investing an additional $40 million annually in the company’s 4500 stores was a profitable plan. Starbucks’s
Words: 935 - Pages: 4
company and its associates. The controls that are now being implemented do not align with the original concepts as outlined by Sam. Areas such as employee turnover create gaps in learning which can cause in adequate response times when it comes to customers and the stores they service. Much of the turnover can be attributed to poor wages, less than adequate health benefits and working conditions that have
Words: 1582 - Pages: 7
PM598/ Dr. Oz Negotiation Exercise 1 Sara is a customer representative that cares about her job and her goal is to make sure that each customer leaves with a positive experience when shopping at Alpha Electronics. She seems to try and see both sides of a situation and is focused on resolving conflict, when it involves customer returns. She prioritizes her objectives and goes over and beyond the company’s expectations and tries not to lose customers’ when they become dissatisfied with the products
Words: 986 - Pages: 4
"ASSESSMENT AND ANAYSIS OF CUSTOMER SATISFACTION WITH SERVICE DELIVERY OF MTN, KUMASI" By NAME: FRANCIS KWAKU DOGBE A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirements for the degree of COMMONWEALTH EXECUTIVE MASTER OF BUSINESS ADMINISTRATION October, 2011 DECLARATION I hereby declare that this thesis is the result of my own work except references cited that have been duly acknowledged
Words: 19631 - Pages: 79
Unit two: Principles of providing administrative services Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document, either onto your computer or a disk • Then work through your Assessment, remembering to save your work regularly • When you’ve finished, print out a copy to keep for reference • Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly
Words: 3774 - Pages: 16
improving product and service quality from the customer's viewpoint with the aim of maintaining and enhancing customers' satisfaction, reliability and trust. This reflects Sony's belief that our most important goal is to remain a highly trusted partner for our customers. Philosophy and Policy Since the start of its operations, Sony has given top priority to providing customer-oriented, high-quality products and services as an operating foundation. This philosophy is set forth in the Founding
Words: 362 - Pages: 2
Bank of America and Wells Fargo, at the least, they had to set themselves apart within the banking sector. Citibank wanted to “build a profitable franchise by providing relationship banking combined with a high level of service to its customers”. Because customers expected service to grow along with the net worth of the company, the adaption of the new performance scorecard was essential in staying competitive. Managers saw this performance scorecard as a way for people to have a broad view of the
Words: 626 - Pages: 3
purchase of an item as customers as they eagerly decide to buy or decide not to buy, but what factors determine whether customers continue to buy? Website design quality is important because attracts customers to keep coming back to the website whether it is a simple thank you to keeping track of customer orders that have become complicated. Website design quality attracts customers to the website while service quality makes a difference by taking care of the service needs of the customer. Zhou, Lu, and
Words: 1752 - Pages: 8
adaptability, creativity, and optimum customer service (Brownell, 2000). Businesses need to identify with the changes and make plans for the future of the business around the change. To successfully manage change, employers must focus on the following ten steps to manage change within the organization to ensure success recommended by the author. According to Brownell, 2000. 1) View change as an opportunity, not a threat 2) Treat the staff like a customer 3) Involve associates in the decision-making
Words: 750 - Pages: 3
unpleasant situation. Complaints, as stated in the book, are ”statements about expectations that have not been met. They are also, and perhaps more importantly, opportunities for an organization to reconnect with customers by fixing a service or product breakdown,” (Moller & Barlow, 2008, p. 22). The surface message of the customer doing the complaining often comes across as abrasive and as an attack, but really the customer is willingly giving the company an opportunity to respond and fix the problem
Words: 2965 - Pages: 12