Marketing Myopia

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    Microsoft Word U112

    GLASSES AND YOUR EYES It doesn't matter if you need to them or wear them just for fun - they are a great fashion accessory. Quality is important though. And from an image aspect glasses are as important as your make-up and hairdo. Glasses are very fashionable. Not just on the ski slopes or the beach but anywhere now that the Couturiers (notably Claude Montana, Karl Lagerfeld and Jean-Paul Gaultier) have sent their top fashion models down the catwalk with spectacles. When selecting glasses

    Words: 585 - Pages: 3

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    Research

    During a routine market survey of college students—the target group for Bausch and Lomb (B&L) contact lenses—a team from FCB Ulka, the company’s creative agency made a significant discovery. It found that when youngsters play dumb charades, the person who is called to gesture, involuntarily puts aside his glasses (if he’s wearing one), so his mates can correctly read his expressions. Surprisingly, for a country of 17.37 million in need of vision correction, the contact lens penetration is dismally

    Words: 639 - Pages: 3

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    Eye Assessment Write Up

    Leishay Julian Write-up for Eyes Date: 2/21/2014 Time: 1200 Biographical: D.T, 42, Female, African American, D.O.B 12-4-1971, Student, referred by Dr. Thompson, Oriented to person, time, place, reliable source of information History of Present Illness - Chief Complaint: Difficulty with vision bilaterally Symptom Analysis: Difficultly with vision bilaterally 1. Where: States difficult vision in eyes bilaterally. Denies symptoms of increased pain patterns.. States symptoms

    Words: 779 - Pages: 4

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    Paradigm Shift

    GS1140 There are many technological advancements that have changed the way we live today. One of these technologies is laser eye surgery. Laser eye surgery is eye surgery using lasers that reshapes the cornea (the front clear part of the eye), shifting its focusing power to improve vision. Laser eye surgery is being used every day to correct vision for those who are far sighted and near sighted, and few other vision problems. There are different types of laser eye surgery but the most commonly

    Words: 341 - Pages: 2

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    3d Printing Research Paper

    Correction of Eye Defects Shyam Vignesh Perumal1 Affiliations: 1 Department of Chemical and Biomedical Engineering, University of South Florida Abstract: We propose to use 3D printing for fabrication of glasses providing image correction for myopia. Since myopia commonly known short-sightedness is a condition characterized by the light focusing in from of retina instead of on its surface, concave lenses are typically used for correction. Unfortunately price of the glasses is high and in developing

    Words: 927 - Pages: 4

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    New Consumer Product

    Grade Received - "A" Create a new consumer product. Define your target market. Select a song and an endorser for your campaign, and explain the rationale behind your choices. Marketers have to be innovative when it comes to promoting any type of product. Analyzing and selecting a positioning strategy can mean the difference between success and failure for a new or existing product. In this discussion I will attempt to create a new consumer product, define my target market and an endorser

    Words: 853 - Pages: 4

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    Paper

    Sight: 1. Myopia/nearsightedness: Myopia, also known as nearsightedness, is a common type of refractive error where close objects appear clearly, but distant objects appear blurry. Myopia develops in eyes that focus images in front of the retina instead of on the retina, which results in blurred vision. This occurs when the eyeball becomes too long and prevents incoming light from focusing directly on the retina. It may also be caused by an abnormal shape of the cornea or lens. Myopia can affect

    Words: 748 - Pages: 3

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    Optometry

    you happy you get to experience that moment and that’s something most of us don’t appreciate enough. A 2009 study conducted by the National Eye Institute found that the prevalence of nearsightedness, or myopia, rose by 66 percent in the United States since the 1970’s. Nearsightedness or myopia is a condition of the eye that makes it difficult to see objects that are far away. Although, possibly this study most likely didn’t consider the factors of our technology of today affecting our vision such

    Words: 517 - Pages: 3

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    Contact Lenses

    Contact lenses General Purpose: To demonstrate how to put in contact lenses safely. Specific Purpose: At the end of my speech, the audience should be able to safely put in contacts. Central Statement: Knowing how to put your own contacts in safely. Introduction I. Original opening: Many people have eye problems from children to adults, but most wear glasses because they are unsure how to use contact lenses. II. Qualifying statement: I myself have visual problems when I was in the 4th

    Words: 339 - Pages: 2

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    Unit 1 Research 1 Paradigm Shift

    There are many technological advancements that has changed the way we live today. One of these technologies is laser eye surgery. Laser eye surgery is eye surgery using lasers that reshapes the cornea (the front clear part of the eye), shifting its focusing power to improve vision. Laser eye surgery is being used every day to correct vision for those who are farsighted and near sighted, and few other vision problems. There are different types of laser eye surgery but the most commonly used type is

    Words: 338 - Pages: 2

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