Research Proposal on Impulse Buying Behaviour
income groups and then we will identify the buying behaviour of different segments like Innovators, Thinkers, Believers, Achievers, Strivers, Experiencers, Makers and Survivors. The places identified for undertaking survey are Khan Market, South EX – 1 & 2, DLF Place, Select Citywalk, Ansal Plaza and Cannaught Place.
Stage1: This phase consists of questionnaire designing for culling out the appropriate sample. The sampling is done on the basis of VALS framework. The questionnaire will be
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