Taco Bell

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    Taco Bell Case Analysis

    Under the feature "Thank you for suing us" Taco Bell Corp. propelled an advertising defense against a claim guaranteeing its taco meat is more filling than beef. The fast-food chain, the casualty of a legal claim asserting that its taco meat is just 35 percent genuine meat, has discharged another advertisement coordinated at its informers (and also its clients, probably). In the promotion, Taco Bell denies that charges against it without naming them and pronounces that its "meat is 100% USDA inspected

    Words: 857 - Pages: 4

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    Chipotle Case Analysis

    Whether he turns starboard or port, he has the company heading in the right direction. His vision is “to change the way people think about and eat fast food”. His strategy is based on five key elements: 1.) Serving a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla-which is quite amazing, I’ve had them several times, they are a very healthy and delightful tasting alternative to burritos), and salads. 2.) Using high-quality raw ingredients and classic cooking methods

    Words: 505 - Pages: 3

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    Yum Brands

    considero que estas franquicias son de comida rápida mas no son competencia entre ellas, ya que cada quien tiene sus segmento de mercado diferente; cada restaurante ofrece menus diferente para gustos y antojos diferentes. Por ejemplo , los alimentos de Taco Bell se hacen específicamente con los productos que inspiran la cultura mexicana y no ofrece productos de KFC , Pizza Hut o A & W . La característica que los une es ofrecer el servicio de alimentos con métodos que den como resultado la rapidez y eficacia

    Words: 585 - Pages: 3

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    Taco Nation

    OUR COMPANY In 2011, Taco Nation was founded by two Adamsonian students, Johnsie Arquiza, and James Espiritu as they felt weary on the canteen foods. They crave for a new cuisine and think of something that can satisfy their taste buds. After all the critical thinking they've been through, they decided to create a homemade Taco. They experimented until they were satisfied with the taco ingredients and proportions. They created a homemade Taco and let their Mexican cuisine to be tasted by

    Words: 372 - Pages: 2

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    Strategic Expansion Proposal for Taco Bell to Malaysia

    2013 Taco Bell Corp. 1 Glen Bell Way Irvine, California 92618 United States Phone: +949-863-4500 Fax: +949-863-2252 Attention: Mr Greg Creed Dear Sir, As a member of the Global Strategy Team, I am presenting an expansion strategy which is in accordance to Taco Bell’s ideas and image. Our team is pleased to offer the documents entitled ‘Internationalisation of Taco Bell in Malaysia’ as a growth prospect. The report has undertaken all aspects of analyzing the climate for Taco Bell

    Words: 3628 - Pages: 15

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    Taco Bell Case Study Demographic Segmentation

    1. I would introduce the Waffle Taco to the following census metropolitan areas: Brandon, Manitoba; Richmond, British Columbia; and Toronto, Ontario. This allows for a wide range of the Taco Bell consumer population to be tested to discover whether a full release throughout Taco Bell Canada is wise and profitable. The bases of segmentation I will use for conducting this test will be geographic segmentation to reflect the differences in Canada's geography and demographic segmentation to reflect

    Words: 598 - Pages: 3

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    Tex Mex

    generaciones futuras de estos grupos de inmigrantes? Ha sido tal el arraigo de la comida mexicana en los Estados Unidos con el paso de los años, que ya no solo es popular en el sur, si no que según Gustavo Arellano, Experto mexicanólogo, autor del libro Taco USA: cómo la comida mexicana conquistó a Estados Unidos, “la comida mexicana logró conquistar el paladar de los estadounidenses que la adoptaron como propia en todo el país”. Esta expansión comenzó desde los años 20 y 30, primer periodo de intensificación

    Words: 629 - Pages: 3

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    Born to Play with Heart

    abundant, but no two are necessarily the same. La Mexicana and Taco Bell are two restaurants in McAllen, Texas, that stand out in my mind. Even though they both serve tacos, they don’t have anything else in common. They cater to different types of customers, there is a difference in service speed, and the atmosphere of these two places is noticeably different. These two restaurants do not compete for the same customers. Taco Bell is universally known, therefore, visitors not familiar with McAllen

    Words: 504 - Pages: 3

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    Comportamiento Del Consumidor

    En términos del comportamiento del consumidor. ¿Las culturas del mundo son cada vez más semejantes o más diferentes? Los seres Humanos somos profundamente similares y a la misma vez obviamente diferentes. La paradoja de la investigación transcultural del consumidor consiste en que, aunque los consumidores de todo el mundo quizá tengan muchas características semejantes (por ejemplo en lo referente al creciente número de mujeres que trabajan fuera del hogar), cualquier diferencia que exista en

    Words: 978 - Pages: 4

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    Strategic Memo for Taco Bell Case 2-2

    Backround: • Taco Bell is a quick-service restaurant concept and operates in a very competitive climate. Was founded in 1962 by Glen Bell. • Kraft Foods Inc., is the largest food and beverage company in North America and the second largest in the world. Was founded in 1903 by James L. Kraft. • On August 1, 1996, Taco Bell and Kraft announced the formation of a license agreement for Kraft to manufacture and distribute Taco Bell-branded taco shells in grocery stores. • Taco Bell branding

    Words: 1221 - Pages: 5

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