Free Essay

American Bully

In:

Submitted By viniciogarcia
Words 625
Pages 3
A1. Viability of Product
Big Paw Kennel is a dog kennel specializing in breeding American Bully dogs. The kennel sales directly to customers and is currently not affiliated with any pet stores or other kennels. The dogs sold through the kennel are registered through the United Kennel Club and the American Bully Kennel Club. Income is also generated through the sale of kennel merchandise and dog stud fees. The kennel does not currently have any online presence. Dog sales are currently limited to the north Texas area through local advertising and display booths at local dog shows.
The sale of puppies has remained steady throughout the past three years but the possibility of local competing kennels is likely. The number of puppies available has been kept lower because of competing kennels and the smaller customer base. In order to increase the customer base, dogs could be shipped. Due to the central location in the United States (U.S.) of the kennel, the logistics of shipping the dogs is much easier and available in more locations. Not all locations can have animals shipped year-round due to temperature. Other times, the dogs will need to be shipped via ground transportation, which is only available in the southern U.S.
Big Paw Kennel would have a viable online storefront for several reasons, beginning with expansion to another avenue for selling their products. The products would include not only the dogs and puppies themselves but would also include merchandise related to the kennel. The site will also market food products designed specifically for the American Bully breed, as well as selling recipe books for owners choosing to use “raw” diets or home prepared food. The store will sell toys designed for the American Bully who is strong chewer and tends to go through toys quickly. The e-commerce ability of the site allows the customer to pay their initial deposit on their preferred puppy, as well as purchase the merchandise, at any time of the day. Being able to place a deposit for your first choice is important for buyers looking for a puppy they want to use for shows.
Having an online presence is a much less costly way to expand the business. Rather than developing another kennel, which would involve selecting a location, personnel, permits, and etc., the dogs and merchandise can be shipped from the current kennel. With Texas having the highest kennel permit cost in the country, opening additional locations becomes much more costly.
The American Bully is a newer recognized breed so many people are unfamiliar with the breed. Having an online presence would not only create an awareness of the benefits of the breed, but it would inform people of a location where they can see the dogs in person.
Most purchasers of American Bullies become aware of the available dogs through dog shows. Many people hear about the dogs through word of mouth and become interested in further information. The online store will give people the opportunity to read further information about the available dogs to create interest is visiting the store. Visitors to the site can also leave feedback about the dogs as well as which breeding they would like to see in the future. Visitors will also have the opportunity to be notified of future dates of when puppies will be due.
Even though there are many advantages to expanding to an online presence, there are some disadvantages. Without proper marketing strategies, the demand can well exceed the supply. The customer relationship management (CRM) tools will need to focus on segmentation to keep advertising cost low. The currently annual revenue for the kennel is under $100K and advertising could quickly become expensive with little return on investment (ROI).

Similar Documents

Free Essay

Writing

...Marisa Cipolla Mrs. Fader Day 2 Block 1 January 29, 2013 All Summer in a Day 1) At the Beginning of the story how did the students feel? Find two details from the story the prove your thought. Explain. All of the children were extremely excited for the sun to come. They knew it only happened once every seven years. The last time almost everyone saw the sun was when they were two years old and don’t remember anything about it or what if felt like, or looked like. They believed the rain would stop and they could finally see the sun. 2) Explain how Margot’s experience of the sun is different from the experience of all of the other children on Venus. Find at least one specific detail to explain. Margot has a different experience with the sun, because she was born on Earth and brought to Venus later in her life, all the other kids had been born there. So Margot had seen the sun every day until she was around four years old. For Example, “...She remembered the sun and the way the sun was and the sky was when she was four in Ohio. And they, they had been on Venus all their lives, and they had only been two years old when the last sun came out...” She had been able to see and feel the sun for four years of her life while all the other kids only saw it and felt it for one hour seven years ago. She is the only one who knows and remembers what it looks and feels like. 3) What Point is made about Margot when the story says that rain had “washed the blue from her eyes”...

Words: 939 - Pages: 4

Free Essay

Gung Ho

...differences in culture and work ethic between Americans and Japanese. It shows how each group handles conflict in the work place, as well as at home. The main characters and leaders are faced with dilemmas and have to figure out how to work as a team to keep the automobile manufacturing plant up and running smoothly. According to Western Washington University (2011), there are many different sociological differences between the Japanese and Americans. Most importantly, the views of conflict and conflict resolution differ greatly. In the United States, conflict is seen as something that is inevitable, or bound to happen, whereas in Japan, conflict is considered dangerous to all relationships and should be diffused before it begins or avoided at all costs (Western Washington University, 2011). This fact along plays a major roll in the struggles between the Americans and the Japanese at the automobile manufacturing plant in Gung Ho. The American workers almost seemed as though they were looking for conflict to solve, but the Japanese executives were quick to avoid it at any cost possible. Culture also plays a major roll in determining how the characters approached and completed tasks presented to them. In the movie, a few of the American and Japanese main characters argue about their differences in spending time with family. The Japanese say that their job is their life; it is most important so they can provide for their families. For the Americans, they preferred to spend as much time...

Words: 1484 - Pages: 6

Premium Essay

Short Paper

...(High-Context & Low-Context Culture Styles. (n.d.)). According to Edward Hall, these cultures prefer group harmony and consensus to individual achievement. They focus more on a speaker’s tone of voice, facial expression, gestures, posture, etc. than the actual words said.  Travel effect stated four reasons why American workers chose not to use their vacation time. The first reason was the dread of returning from a vacation to piles of work, followed by the belief that no one will be able to step in and do their job for them while they're gone, not being able to afford going on vacation and lastly the fear of being seen as replaceable. “Indians are more efficient. Americans believe in more action and fewer words.” (SocialPC. (n.d.)). As previously stated, there are many differences between American and Indian work culture. Americans tend to be more relaxed work wise, while Indians tend to be extremely hard working. Due to their hard work, Indians quickly learned to adapt to new cultures and are very successful in other countries. Many of the differences between American and Indian culture arise from the fact that Indian cultures are based around their religions. Americans tend to be more individualistic and live life at their own will while Indians tend to rely more on the values of religion and family. Reference Chapter 1 Lecture: High-Context & Low-Context Culture Styles. (n.d.). Retrieved from http://www.marin.edu/buscom/index_files/Page605.htm Goudreau, J. (2013)...

Words: 303 - Pages: 2

Premium Essay

The Intolerable Acts Of 1774: The Boston Tea Party

...The Intolerable Acts of 1774 were the most onerous to Americans because they angered the Americans colonists and motivated them to seek freedom from the British. These acts were laws put in place to punish Massachusetts for resistance and the Boston Tea Party. One of the Intolerable Acts was the Boston Port Act. This act was to discontinue the shipping of goods, wares and merchandise with the Port of Boston. It became a law on March 31, 1774. It was an act King George III put in place as a response to the Boston Tea Party. The Port was one of the main sources of supplies for Massachusetts. Other colonies sent supplies over as a way to sympathize with them. The Massachusetts Government Act withdrew the colony's 1691 charter successfully ended...

Words: 514 - Pages: 3

Premium Essay

The Strawberry Statement Analysis

...The Strawberry Statement is a radical book regarding Columbia University and its involvement in the Vietnam War. It is a memoir taken from the 1960’s, written by James Simon Kunen. Kunen is also the main character and narrator of the Book who quickly found himself with many enemies while attempting to reinforce peace at the university. But who of the enemies exerted the most power and stood as the strongest force for social change? The police force used physical abuse towards the protestors, the college administrators aided the war in all sorts of ways, and the anti-revolutionary Americans or “jocks” bullied their way around Columbia. However, the actions of the college administrators and their sponsorship to the IDA became the greatest blockade...

Words: 325 - Pages: 2

Free Essay

Forest Gump

...Forest Gump Book vs Movie Although there seem to be more differences between the book and the movie of Forrest Gump, there are still many similarities between the two. Forrest was raised by only his mother; they lived in the same big white house renting rooms out to travelers. Forrest does earn a scholarship to play running back for the University of Alabama football team. He meets the love of his life, Jenny Curran in first grade and later on they get married after Jenny went through some violent relationships. Forrest meets his best friend Bubba and they have dreams of opening up a shrimping business when they get out of the army. Bubba later on dies in the army with Forrest by his side. In memory of Bubba, when Forrest gets out of the army he buys a big shrimping boat and starts the shrimping business him and Bubba dreamed of. Even though Forrest wasn’t able to save Bubba’s life, he did rescue his lieutenant. His name was Dan, lieutenant Dan. When they were both put in the hospital together after Forrest was shot in the “Buttocks” running away from the enemies, they became good friends. While at the hospital, when Forrest had free time he would go fool around and play Ping-Pong having no intentions to be good until he realized how good he had gotten. After a while Forrest’s name was getting around and becoming well known. After a while he becomes a world-class Ping-Pong player. Between the book and the movie of Forrest Gump, there were more differences than I expected...

Words: 1016 - Pages: 5

Premium Essay

Everybody Hate Chris Essay

...International media companies strongly prefer universal and highly relatable comedies when looking to pick up American sitcoms; however, this usually just means white, middle-class, family-focused shows. Something of the Home Improvement variety. Thus this white, middle-class experience becomes the ubiquitous standard of living, something that will appeal to everyone in the international TV marketplace. Using this “whiteness”, any show that deviates from this norm, such as those sitcoms that incorporate black slang, hip-hop culture, racial politics, and working-class settings, automatically get brand as “ethnic” and are only shown on either the single nights networks used to have dedicated to black entertainment or on niche networks, like BET. Yet, the breakthrough success of The Cosby Show finally allowed for a way out of this particular network configuration...

Words: 1049 - Pages: 5

Premium Essay

Summary Of Martha Menchaca's Recovering History

...In Martha Menchaca’s book “Recovering History, Constructing Race The Indian, Black, and White Roots of Mexican Americans,” Menchaca documents her venture into finding her family’s black ancestry. There is a point in Chapter 1 where she writes how although her father displayed physical characteristics similar to those shared by African Americans, her mother dismissed her claims by stating that her father’s, “distinct nose was a marker of our Roman heritage and his curly black hair a characteristic inherited from Spaniards of mixed Arabic blood” (4). This triggered a series of memories from my adolescence. Unlike my siblings, I was born with a darker complexion similar to my father’s brown skin. Growing up, this made me an easy target amongst...

Words: 319 - Pages: 2

Premium Essay

Passing In The Bluest Eye

...topic of Shirley Temple, Pecola declares her undying love and adoration for the child star. Claudia details her fondly gaze “ at the silhouette of Shirley Temple’s dimpled face” (Morrison 12). Pecola sees the adoration and attention not only Shirley Temple recieves but white girls in general, and desires the same. Upon observing this, Pecola deduces that white girls are “loved” because they possess beauty, and forms from this, reasoning as to why she is not loved. Claudia on the other hand during her narration expresses her disinterest in the white star “ I couldn’t join them in their adoration because I hated Shirley Temple” (Morrison 13). She goes on to detail her hatred for all the “ Shirley Temples of the world”. Unlike most black American girls that possessed the construed concept of beauty as Pecola did, Claudia had opposed the societal “norms”, she did not care for the big, blue-eyed Baby Doll, nor it desirable traits. Like Pecola she wanted to know what made white girls so lovable, what made teachers, and parents, and other children handle them with such...

Words: 574 - Pages: 3

Premium Essay

John Abigail Adams Research Paper

...The colonial years of America were full of writing, mainly because the was the best wat to communicate over long distances. Wife would write to husband, Child to mother, one marshal to another. Other ways to communicate ideas in a greater scale were books and poetry. Many writings that were written then are still used today, the ideas and points made were so moving that they help us figure out problems still in the here and now. Abigail Adams, wife to John Adams was very into freedom and the equality of rights to all people. Being a woman in the colonial days, she had few rights. When a woman married all her rights were infused with her husband’s making them mostly dependant. This is most likely where her will for equality starts. In her letters...

Words: 354 - Pages: 2

Premium Essay

End the Word

...cigarette, or someone who was a very hard worker. But now it’s used harshly against homosexuals, most commonly males. But the thing is it isn’t just offensive to males, it’s offensive to whole LGBT community because the word is being used against someone who likes someone of the same sex. Hearing this word lights so many fumes in my body, being a homosexual myself. So many people use this word, too often without even thinking about the people around them. Maybe they didn’t mean it in an offensive way but it just isn’t a word you joke around with, not in today’s generation. To me using the word the fag is the same as screaming out the N word in a room full of African Americans. It isn’t okay, ever. It will always be offensive no matter how it’s used. This word is what makes kids afraid to be who they are. It’s a bully word and it causes so much pain. I told my friends about my sexuality in high school, never being afraid to be me, but there were so many kids afraid because of the harsh words used at my school. After I told my friends using words like these as a “joke” was a new but common thing for them. They thought it was funny, I never told them how many times a day they hurt my feelings. Some kids will purposely use this word to be mean and hurt a person’s feelings and I feel that’s why you can never tell when someone’s just joking or really trying to hurt you. It isn’t a word people should use to be funny. It’s a word that should be left alone, that’s how I feel and that’s...

Words: 398 - Pages: 2

Premium Essay

Asian Americans In Clothes By Chitra Divakaruni

...African Americans that are targeted by police brutality. This essay will focus on the hardships on Asian Americans in particular and the pressure to assimilate into Western civilization. Two examples that present...

Words: 1028 - Pages: 5

Premium Essay

Analysis of “Sweat” by Zora Neale Hurston

...tub of suds is filled yo' belly with vittles more times than yo' hands is filled it. Mah sweat is done paid for this house and Ah reckon Ah kin keep on sweatin' in it" (Hurston, 1926, p. 46). I found it very interesting that “Delia” has stayed with “Sykes” for 15 years despite his abusiveness and apparent failure to provide a stable income for them. I enjoyed that “Delia” finally decided to stand up to her abusive husband. By his initial reaction when “Delia” threatened him with a frying pan, you can see the “Sykes” is nothing but a bully. This is also made apparent by the way the gentlemen in the store were talking about him, even thinking of murdering him, but ceased their bravado when “Sykes” showed up at the store with his girlfriend (Hurston, 1926). Analysis Hurston’s short story was written in 1926 and given the obstacles of African Americans during that time it’s amazing it was ever published. Hurston is a female African American writer who gained notoriety during the Harlem Renaissance, a largely black cultural movement of the 1920s and 1930s (Boyd, 2015). Being that both sexism and racism were a largely prominent during the 20’s, it makes sense that this story is about inequality in marriage. It also argues for women’s rights and the feminist movement. I...

Words: 709 - Pages: 3

Free Essay

The American Dream

...The American Dream “the widespread belief that, by hard work and individual enterprise, even the most poor and lowly Americans can achieve economic success, a better way of life and enhanced social status in a land of immense opportunity (Watts).” Ragged Dick is really about rising from rags to respectable not rags to riches. I view that Dick is an exceptional character showing that true grit to get what he wants even if its almost out of reach, which shows “The American dream” is something you have to work for. Dick has all the qualities of someone who could achieve his goals with hard work. Dick is a young man who has lived on his own for years, meeting Mr. Whitney changed how Dick viewed people and life. How could a man Dick did not even know have faith in him to appreciate a new suit and not ask for anything in return? But when thinking how “The American Dream” is viewed in Dick’s eyes he sees it as having respect from all and when he is in a suit he receives the respect from his elders. Throughout the book you hear Dick use words such as “bully” when describing something that is very good. In the time that Dick and Mr. Whitney are together you find that Dick starts to show his real thoughts on what he wants to do in the future, which shows that Dick does have a “dream” in a way. When Dick meets Mr. Whitney’s nephew Frank they bond while Dick shows him around New York. During this time Dick discovers that being a boot black is not something he has to do for the rest of...

Words: 1480 - Pages: 6

Premium Essay

How Did Harper Lee Use Segregation In To Kill A Mockingbird

...call blacks by “niggers” and all kinds of other harshful, nasty names. After the Jim Crow Laws were passed, stores that used to sell to blacks could not any longer. There was a gang called the KKK gang. They would dress in all white and have ceremonies about and contributing to racism. If you were to be accused of something and you were black there would be a lynch mob that would walk around town just to kill you. In the novel a scene takes place where Scout is getting bullied because her father is defending a black in one of his cases. These bullies are calling her father a “nigger lover” (Harper Lee 99). In the novel Scout came...

Words: 634 - Pages: 3