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Call Center Stress

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Submitted By Nuneza
Words 259
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Call centers are emerging as central hubs for customer access for many companies (Anton,
1996) and rapidly becoming a key source of customer-specific knowledge and a source of competitive advantage in an increasingly customer- centric world. A recent Economist article
(Anonymous, 1997) estimates the annual growth of call centers in the United States at
50% and in Western Europe at 40%.
Significant advantages associated with call centers are defined by an increased opportunity to deliver, maintain, capture and recapture customer satisfaction. But call centers can also be viewed as a nexus of customer information that can be translated into marketing strategy and product/service development. The growth of call centers has been fueled by the affordability of sophisticated communications and computer technology (Holland & Hunt, 1997) coupled with a synergistic increase in a strategic focus on the consumer across a broad spectrum of businesses.
The competitive advantage afforded by solely adopting technological innovations that define a call center may not be sufficient for long-term success, as the technology can be easily matched by competitors. The success of a call center depends largely on the combination of technological sophistication, managerial philosophy and mission, and dedicated and mission oriented employees (Anton, 1996; Cowles &
Crosby, 1990; Dabholkar, 1994; Sparrow, 1991;
Ubaldi, 1997). The growth of call centers and their increasing importance in the strategic management of business has created the need for specialists/professionals who cannot only manage the day-to-day operation of the call center but who can unleash and manage the strategic potential of the call

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