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Individual Exercise

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INDIVIDUAL EXERCISE
TRANSFORMATION SYSTEMS

The organization that I have chosen to examine is the company that I currently work for, Wholesale Sports, an outdoor sporting goods retailer that focuses on selling products related to hunting, fishing, camping and other related activities.

The main transformation process for Wholesale Sports is the sales of outdoor sporting goods through 26 brick and mortar locations in Canada and the U.S., our websites and through our catalogue via mail order.

When considering the mix between production and service for Wholesale Sports, one must decide whether service is a product we provide, or is it essentially an enhancement of the physical product that we sell. I think that since the service we provide is not something we are selling, but a tool to ensure the customer finds what they are looking for, I can’t consider it a true service. Therefore, our business would be 80% - 90% product.

Because our sales happen through these different mediums, and the many different products that we carry, our mix between product and process varies a little depending on the type of product. The majority of our business would fall into the batch category, the old retail adage that 80% of your business is in 20% of your SKU’s certainly applies to our model. However there are many high end products we sell that we stock very little inventory. The nature of this portion of our business would best fit the Job shop portion of the matrix. (See Below)

Type of Process | Low Volume | Multiple Products-Low Volume | Few Major Products-High Volume | Highest Volumes-Highly Standardized Products | Project | High Volume Product
High-End /Specialty Product | Job Shop | | Batch | | Assembly Line | | Continuous | |

When determining our location on the Service-System Design Matrix the factors to consider are

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