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Loyalty In 'Bad Food Bad Dog'

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Loyalty is a strong feeling of support or allegiance. Dogs are known today as being one of the most loyal companions a human can have. Dogs view humans as being part of their pact or family. The allegiance among the pact is viewed as crucial to the dog. This loyalty contributes to the success of the pact and makes the pact/family work more effectively for both the dog and human. The makers of this dog food ad used the history and research of dog’s demeanor towards humans to create a fun yet clearly stated message for dog owners. The ad shows a blind man being escorted by his companion down a city side walk. Little does the blind man know; the dog is knowingly leading him straight into a dangerous construction hole. In a humoristic and clever …show more content…
Although there isn’t much wording in the ad, “Bad Food Bad Dog”, answers the viewer’s curiosity of the actions of the characters in the ad directly. The wording helps one to fully grasp the concept and the purpose of the actions taking place. The wording is encased in a bright, round, circle shape; which enables it to stand out. All the surrounding shapes are dark, ridged and square in shape. The name of the product being presented is placed onto the front of a dog bowl full of food. This helps the reader to understand exactly what type of food the printers of the ad are trying to present. It also helps by implying that their food is the “GOOD” food.
The ad also has one small detail that clearly supports the thesis. The main detail that viewers may not recognize is the body language of the dog. The dog is looking directly at the danger he is about to place the man into. This makes it safe to assume that the dog is absolutely knowingly about to harm this man. Based off the wording in the ad it is safe to conclude that the dog’s actions are due to the owner giving him bad food. If dog owners were to feed their dog Nutri balance maybe there would be a different

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