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Media Organization and Organizational Behavior

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UNIT III
Media organization and organizational behavior
a) Study of individual difference, physical, intelligence, mental, perception, and aptitude, mechanical.
b) A brief outline of theories of trend and jung
1. Study of individual difference, physical, intelligence, mental, perception, aptitude, mechanical.
*Individual difference in the organization
Human behavior is complex every individual is different from other; the challenge of an effective organization is the successful matching of the task in the organization from editor to Reporter.
Under ideal situation, an editor would first analyze the task, then determine the required skills and assemble a team that complement each other skills; there by creating an enriching and conflict free team. In reality, a manager has to use the existing resources for a given task, and must have the ability to understand the difference in individual behaviors and use them appropriately to increase the synergy (outcome).
In order to understand individual behavior and personalities, it is important to understand the basics of cognition.
Cognition: Cognition is the thought process in humans that describe how the information we constantly acquire is transformed, stored and used as knowledge in further decision making. It includes a wide range of mental processes like visual imagery, language, problem solving, decision making etc.

Abilities of a person are the natural or learnt traits.
Human variability, or human variation, is the range of possible values for any measurable characteristic, physical or mental, of human beings. Differences can be trivial or important, transient or permanent, voluntary or involuntary, congenital or acquired, genetic or environmental.
Abilities can be classified into mental and physical abilities and different task requires different level of the two
a) Physical, (Muscular strength,

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