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Media Presentation

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Submitted By alihaseeb
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Questionnaire write up 1. I conducted research and I found out that most of the people who answered my survey were females. 2. My findings show that people who answered my survey were in the 16-20 year old age category. This tells me that my target audience will be the 16-20 age range.

3. I asked people how often they eat chocolate and the results varied. The majority of them ate chocolate almost or the time with a few people eating it very rarely.

4. I then asked them which is their favourite brand of chocolate and the majority says Cadbury was their favourite. This is good as I’ve chosen a Cadbury product and Cadburys being a popular brand would make my target market want to see their adverts.

5. I then asked them to put their favourite Cadbury product in order and the product I chose which was flake was the third favourite. This graph shows that flake was the third most popular and this is good because I chose flake and it’s in the top 3 most popular so consumers will be buy it and look at the adverts.

6. I then asked which the most important feature of an advert was. The celebrity endorsement and the storyline were the top 2 which means I should try to have either of them to make my advert better.

Overall I have found out that most of my target audience were teenagers. I also found out that chocolate is a very popular product. I have decided to include storyline and humour in my advert as we can’t get a celebrity and storyline and humour is a good

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