...Also the footballers could be seen in the advert wearing the Beats by Dre listening to interesting and inspirational music in preparation for the biggest game of their career. The main focus of the commercial was on Neymar, and as he stepped out of the bus with his Beat, he was greeted by a huge crowd of paparazzi and the News media. He headed straight to the locker room and talked with his father who gave him inspiration and prayed with him to excel in the game. He later walked through the tunnel and emerged in the stadium for the game. No doubt, the World Cup is the biggest football tournament on the planet and it takes place once in four years. The advert featured the new Beat Solo2 and the Beats Studio. This advert was designed to shape and influence the attitude and behavior of people of all ages, especially the millennials towards the products. This was Beats first advert after Dr. Dre sold it to Apple for a billion dollars making him the richest rapper today. The commercial used the World cup competition in Brazil to showcase the new beats, and the tournament being the biggest sport event in the world,...
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...20th Century Since early on in its colonial history, Brazilian society has been dominated by explicit hierarchical constructs and staunch regionalism. The patriarchal system that is found in Brazil has its roots in the colonial government set up by the Portuguese in the 1500’s. The rugged terrain and dispersion of resources resulted in only certain areas, mostly along the coast, being developed early on, developing a lack of strong centralization leading to the emergence of deep-rooted regionalism. As Brazil advanced into the 19th century it usurped Portugal as the seat of their colonial empire, effectively gaining its independence. During this time Brazil’s institutions of patriarchy and regionalism further cemented themselves into the culture of the country, becoming part of its identity and can still be seen in Brazil to this day. These institutions were so deeply ingrained into Brazilian society as the country moved into the modern era and came under the rule of a military dictatorship, though they still exerted a lot of influence in terms of political and social decision making, patriarchy and regionalism underwent some alterations to adapt to the changes of the times (i.e. the abolition of slavery). In 1930 Getulio Vargas staged a military coup and seized control of Brazil for himself, beginning the dictatorship that would last until the 1980’s, with the exception of the countries brief experimentation with a democratic government. The modernismo movement, in the...
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...Legando Universidade (Legacy University) INVESTMENT IN EMERGING MARKETS Target Country - BRAZIL Country Industry - EDUCATION Proposal - DISTANCE EDUCATION COMPANY Legando Universade Country: Brazil 1 Contents Country: Brazil............................................................................................................................................... 2 Culture .......................................................................................................................................................... 2 Economy........................................................................................................................................................ 3 Brazil GDP.................................................................................................................................................. 4 Unemployment and Consumer Spending ................................................................................................. 6 Industry Analysis ........................................................................................................................................... 7 Secondary Education in Brazil ................................................................................................................... 7 Private Education ...................................................................................................................................... 8 Online Secondary Education...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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...national income per capita is relatively lower than developed markets. Brazil, Russia, India, China(BRIC) are the largest emerging market countries and the other emerging countries are including South Korea, Turkey, Chile, Thailand, Poland, etc. These emerging market countries are generally numerous population and they have a large domestic market that means the demand for goods and services are very big. Emerging markets has a free market system which is democratic system and the features is they open the door to welcome more foreign investment as well as the good promotion to improve the trade relationship between countries. Also, emerging markets drive growth in the global economy so they are very important. Although emerging market accounted for a certain size and influence in the global economy, emerging market still have challenges and risks. In this assignment, I selected Brazil to discuss the characteristics, challenges, the environment of economy and the impact of market factors. Global overview Brazil is the most influential country in South America which is rising economic power and it is one of the world’s biggest democracies. Brazil has natural resources especially iron ore that is highly prized by major manufacturing nations such as China. Brazil is the largest country in both South America and Latin America which is the fifth largest country in the world. For the geography, Brazil has a variety of ecological system and extensive natural resources in...
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...Preparing to leave for Brazil my research topic influenced my packing and weighed heavily on my mind. The Zika virus was brought up to me every time I mentioned that I was going to Brazil. Family members, friends, and even coworkers stressed using bug spray and wearing long sleeves and pants to minimize the skin exposure to mosquitos. My thoughts mirrored their thoughts. I had some reservations about going to Brazil but it was one of the destinations on my long list of places to visit. I would have packed differently if the Zika virus wasn’t being discussed in the news on a regular basis. My suitcase was filled with long pants, long dresses, long shirts, and camisoles. I wanted to bring my sun dresses and shorts and tank tops as I knew that the weather would be perfect for these items. I purchased “Zika bracelets’ and Center for Disease and Control Prevention (CDC) approved mosquito repellent. I imagine other tourist going to Brazil had similar thoughts and feeling. My objective while in Brazil was to see how the announcement of the Zika virus has affected their economy in the...
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...Nuova Accademia di Belli Arti Milano BERSHKA IN BRAZIL José Contreras Julia Avancini Maria José Gonzales Marina Gallati Fashion Marketing Communication Milano/2012 THE BRAND Bershka is one of the brands from the Inditex Group (which the sales represents 10% of the company), focus in the young public which like street style, music and art. The brand was created in April 1998 with a new conception of fast fashion and store, selling clothes just for women. In 2002 the company started to produce men collection too. The brand can be a reference point for fashion targeting because in just 2 years has consolidated its brand image with 100 shops. Nowadays the brand has 785 stores in 54 countries, and shopping at Bershka offeres the newest and hippest 21st century trends to their clients. MISSION The reason why Bershka exist is to offer to their consumers the best trends of the fast fashion world with an urban style, bringing new products to the stores in a short time. Therefore, the brand wakes the desire of buy in their clients, because is updating frequently and offering new products with different design all week. ENVIRONMENT Brazil is a country that is growing in a lot of aspects, especially economic facts. With a World Cup in 2014 and the Oplympics in 2016, all world are paying attention and thinking in ways to invest there. Not only have that, but the media (movie and television) focused attention in the country in the last years too. For...
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...government has a Chief of State: President Dilma Rousseff, Head of Government: President Dilma Rousseff. Brazil is a federal republic with 26 states and a federal district. The 1988 constitution grants broad powers to the federal government, made up of executive, legislative, and judicial branches. The president holds office for 4 years, with the right to re-election for an additional 4-year term, and appoints the cabinet. There are 81 senators, three for each state and the Federal District, and 513 deputies. Senate terms are 8 years, staggered so that two-thirds of the upper house is up for election at one time and one-third 4 years later. Chamber terms are 4 years, with elections based on a complex system of proportional representation by states. Each state is eligible for a minimum of eight seats; the largest state delegation (Sao Paulo's) is capped at 70 seats. This system is weighted in favor of geographically large but sparsely populated states. Brazil’s government is much like our government which is a good thing for the Ray’s security company that way we will know how to handle the government part. With the recent political and economic developments as stated in (thedialogue.org) “Brazil has risen to a very singular place on the world stage today,” assessed Joel Velasco of the Washington office of the Brazilian Sugarcane Industry Association. “The question is what does Brazil want to do with this stature?” During a breakfast discussion on Tuesday, May 5, hosted by the Inter-American...
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...(a)Forces that exist in the business and cultural environment of the country: Economic, Socioeconomic, Political, Legal, Financial and Labor. ECONOMIC FORCE: Economic Indicators | 2013 | 2014 | GNI, PPP | 3,163,865,194,242 | 3,212,749,599,240 | GNI/per capita, PPP | 15,490 | 15,590 | GDP | 2,392,094,501,287 | 2,346,118,175,194 | GDP growth (%) | | 0.1 | Inflation, GDP deflation (%) | | 6.9 | Agriculture/ value added (% of GDP) | 5.6 | 5.6 | Industry/ value added (% of GDP) | 24.4 | 23.4 | Service/ value added (% of GDP) | 70.0 | 71.0 | Exports of goods and services (% of GDP) | 12.0 | 11.5 | Imports of goods and services (% of GDP) | 14.4 | 14.3 | GDP Forecast Inflation Forecast Level of development: Developing Top industry: Textile, Cement, Shoes, Chemicals SOCIOECONOMIC FORCE: Socioeconomic indicators | 2013 | 2014 | Total population (million) | 204,259,377 | 206,077,898 | Population growth (%) | | 0.9 | Population density (people per square) | 24.4 | 24.7 | Fertility rate (children born per woman) | 1.8 | 1.79 | Life expectancy (years) | 73.9 | 73.28 | Income level: upper-middle income Below Poverty Lines: 8.5% of population Population distribution: The population is divided mainly in big cities like Sao Paulo ( 19.924 million); Rio de Janeiro (11.96 million); Belo Horizonte (5.487 million); Porto Alegre (3.933 million); Recife (3.733 million); Brasilia (3.813 million) Sex ratio: At birth: 1.05 male(s)/female ...
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...especially in Brazil and India. In Brazil, almost half a million are affected with AIDS and millions more at high risk on acquiring it. This is due to the machistic society, where married man having marital affairs and woman not asking their husbands to use condoms because of fear of getting beaten and losing support. Also, the price of Condoms is expensive in Brazil compared to other countries. In India, 5 million are already infected with HIV 6 years after the first detection, which makes this country spreading the virus faster than in any country. But AIDS is not the primary concern due to other health problems. And some Indian states deny the existence within their areas. Tamil Nadu was the first stat is introduce AIDS education and awareness. The London International Group (LIG) is well known in its latex and thin-film barrier technology, which is used in Durex condoms. Durex is the only global condom brand and protecting its position by “feeling is everything”. LIG entered Japan with a joint venture with Okamoto Industries and promoting the Durex Avanti condoms, which is stronger than latex and can be made thinner and can make the experience more natural. Identification of the Problems 1. Brazil • Brazilians don’t like condoms, and females are afraid of getting beaten or loose support if they told their husbands to use it. • Due to Brazil being a Catholic country, the church doesn’t tolerate the use of condoms. • The price of condoms in Brazil is expensive...
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...In the economic world, BRICS is a grouping acronym that refers to the countries of Brazil, Russia, India, China and South Africa. These countries are all known to be at the beginning of newly advanced economic development. The acronym was created by Jim O'Neill in a 2001 paper entitled "Building Better Global Economic - BRICS". The acronym has come into worldwide use as a symbol of the shift in global economic power away from the developed G7 economies towards the developing world. G7 countries are existing nations with well-developed economies. It is estimated that the BRICS economies will overtake G7 economies by 2050. Although there is argument of whether South Africa should be included in the BRIC countries due to its population of 50 million, it was still included. China and India, predictively, will become the dominant global suppliers of manufactured goods and services, while Brazil and Russia will become similarly dominant as suppliers of raw materials. India is the second largest country with a population of over 1.2 billion people. The country thrives off of small businesses headed by poor families trying to make a living and to support their families. In the past decade however, India has made it clear they want to expand their horizons. This idea is not favored with everyone due to the fear of forgetting India's roots and traditions to the modern way (or Western way). It is also causing a stir about the decline in profit to small businesses. The value of Indian economic...
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...• The intellectual propriety refers to the creations of mind such as names, inventions, artworks, literary works, music compositions, and commercial designs. There are two major categories of Intellectual Propriety (IP): 1. Industrial Propriety: trademarks, inventions (patents), and designs, etc. 2. Copyrights: musical works, novels and books, photographs, movies, etc. Intellectual propriety rights (IPR) grant the holders to exercise a monopoly on the use of product/creation/idea for a limited period of time. For most of companies, IPR is the only way to protect their products and compete in the worldwide market. Same as the companies, IPR encourage inventors to develop new technologies and ideas. • IPR infringement has reached a critical level in many countries. The sectors mostly hit by this phenomenon are software houses, luxury companies, music/movie industries, and pharmaceutical products. Illegal downloading of software, music, movies, and imitations & counterfeit products became one of the biggest problems for all these sectors which lead to large loses in terms of income. • The countries most affected by IPR infringements are China, North Korea, Russia, Brazil, and India. According to the Business Software Alliance, in China, 79% of the software and 85-90% of music records have been pirated. Issues: • There are two major problems related to IPR infringements for the companies: the loss in income and the loss of reputation/image. • The piracy market...
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...HAVAIANAS Fall I - 2011 Integrated Marketing Communications Project MBA 55040.31 – Advertising and Promotional Strategy Miguel Vasconcelos Professor Kim Kropp Table of Contents Introduction 3 Executive Summary 3 Company Information 4 Situation Analysis 4 Target Market 5 Product Benefits 5 Product Positioning 6 Competitive Analysis 6 Marketing Environment 7 Historical Context 8 Industry Analysis 9 Objectives 12 Budgeting 14 Critical Issues – Challenges and Opportunities 14 Strategy/Tactics/Execution/Integration/IMC Campaign 15 Copy-Message strategy/Creative brief 18 Media Plan 21 Branding 22 Product and packaging recommendations 23 Pricing recommendations 23 Distribution recommendations 23 Public Relations recommendations 24 Sales Force recommendations 24 Differentiation 24 Timeline 25 Expected Outcomes/Results/Evaluation/Future Considerations 25 Appendices 26 Media Plan 26 Budget 27 Timeline 27 Works Cited 28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that now is sold in the shelves of fancy department stores, such as Saks Fifth Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as being a popular footwear for all Brazilians to wear and then in less than four decades of existence, the brand became a fashion icon and today is worn by millionaires and...
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...Trade occurs when citizens from one country can buy from another country or sell to another country what they can produce. This allows a country to specialize in the manufacture and export of products that can be produced most efficiently in that country. Trade between Bangladesh and India is playing a vital role in both the countries’ economy. This report will give you some idea about the current scenarios of the trade between these two countries. To complete this report we have tried to analyze different strategies these two countries have been following. Here we discussed the trade theories. We also tried to analyze how the macro environmental factor affects this trade, the effects of the WTO policies, and the strategic management of this type of trade and also the international human resource management in these two countries. Today’s trade scenarios are also described here. The description of all the above-summarized information is written in the report from which one might be able to get a good idea about the Trade between Bangladesh & India. Contents Si. No. | Topics | Page No. | 01. | Introduction | | 02. | Product Brief | | 03. | Company Brief | | 04. | Country Information | | 05. | Economic Analysis | | 06. | Political and Legal Analysis | | 07. | Cultural Analysis | | | | | INTRODUCTION Our respected teacher Mr. Reyad Ahmed Chowdhury asked us to select two countries to make...
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...Threat of new Entrants – Low The Consumer Technology Industry sets difficulties for new entrants to the market; therefore it suffers relative low threat of new entrants on to compete with market share. This type of industry sets a hard entry barrier for new consumers to compete with existing and well established companies such as Apple Inc., Dell Computers and Sony, who operate with use economies of scale and product differentiation to compete between each other. The technology industry is a difficult industry to penetrate if one is looking to start a small business. It requires great amount of capital invested for manufacturing, research and development and high labor force to operate the machine in order to increase production, on a goal to matching production of bigger firms. Companies like Apple Inc., Dell and Sony take advantage of multinational resources and transfer production to other countries where they are able to achieve greater production amount, for a lower cost, and also where labor is relevantly lower than in the United States. The advantage of this is reaching a lower cost of goods once it hits the market, promoting competition and higher returns for these mega companies. In order to achieve economies of scale, a great amount of capital requirement in necessary. These large corporations run on great amount of self-operated and man-operated machinery that requires great investment to be built, operated, and serviced. Also to design the machinery a highly...
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