...factors including the role of technology. Breaking down My Business I have chosen to write about my clothing boutique “Placar”. Placar is a boutique that sells unique business clothing. The store is designed to catch the eye of the fashionable business individuals. It is a smaller, unique New York and Company. The basic legal environment is a sole proprietorship business. There is one owner who accepts all profits and loss of the company. The business and owner’s personal tax return are one and the same. If the owner decides to sell there are no meetings held because the owner makes all of the business decisions. The owner is consider the business. It is a neighborhood business staying trendy is the most valuable method for the business to remain ahead of the game in the social environment. Staying aware of all the national, state, and city laws and policies of buying and selling merchandise is what it takes to avoid legal challenges. Knowing the competition’s rates and what sells well is an economic tool. The store operates hours are 12p to 8p, 5 days a week. There are 3 employees, 1 full-time, 1 part-time, and a manager. The manager is there throughout the shift daily, the full-time employee is there daily, and the part-time employee is available for call-ins and days off for the full-time employee. The manager ensures pricing is correct, new clothing is displayed, old clothing is placed on sale or given to charity organizations, and employees...
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...hotel in Omaha was so long it seemed like, because I had nothing to do besides take a nap, but I wasn't going to take a nap when I am this excited. The 3 hour drive felt like days. Didn't think we would make it to Omaha, but we did in the mid day. The first stop of our trip was to the Omaha Zoo before we staying the night in Omaha. We were planning to relax before the our flight the next day to Ohio.. The reason...
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...my hand or on my person that’s outside the “stock” I’m a tinkerer example I’ve rooted and unlocked my droid razr m old model flashed Beanstalk 4.4.2 kitkat base on it and love it but its stuff like that that I love doing I also in my off time play games and mind games I also find reading about the non-verbal communication between people and the very tiny but subtle queues things are off about a person. I’m also very interested in the human brain and all the chemicals as humans we need to sustain life the reason is because I have a chemical imbalance. At age 5 I was diagnosed with ADHD primarily there’s other things that are their but we haven’t quite figured it out I have bits and pieces of Asperger’s and Autism but not enough to categorize me as “Autistic”, I view things differently I’m not on any meds anymore and its hard someday to focus because my mind is all over but then there are days were its just fine I’m hyper and get a lot done sometimes I let my hyper energy flow through my art work I do text effect pieces in Cinema 4D, Photoshop, and Illustrator and now messing around with Violent Python Programming I thoroughly enjoy the security side of IT because it’s all a puzzle and always staying on your feet to be 3, 5, 7 steps ahead of the black hats and getting inside there persona to start thinking like...
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...What is a Standard? According to International Organization for Standardization (ISO), standards are “documented agreements containing technical specifications or other precise criteria to be used consistently as rules, guidelines, or definitions of characteristics, to ensure that materials, products, processes and services are fit for their purpose.” Standards are developed by combined efforts from several interested volunteer members from the industry like producers, consumers and regulators of certain product or service. Generally Standards are governed for compliance by certain professional organizations. Advantages of Standards • Interoperability • Benchmark for Quality, Safety and Performance • Cost Effective • Reduce risks • Promote fair competition and avoid monopoly • Market Access - For instance, by meeting the requirements of a European Directive, you can sell in any country in the European Economic Area. • Promote innovation - The shared knowledge and network benefits they afford help reduce costs and associated risks, allowing a business to: increase speed to market, create interoperability, shape and develop a new market What is Standards War? 2 or more incompatible technologies struggle to become a de facto standard What the book talks about? Classification of Standards War: 1. Rival Evolutions Technologies from both parties involved in the war are backwards compatible but mutually incompatible. E.g. Blu-ray Vs HD-DVD...
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...cooperation that derives from becoming personally responsible. Therefore, a society that is more personally responsible creates a standard of what is expected and a guideline for others to follow throughout their school, career and individual everyday life. Defining personal responsibility is different depending on who is asked. However, personal responsibility is being liable for the outcome of an action in a variety of capacities. Deflection and entitlement are costly on so many levels. Taking ownership of mistakes is highly important in discovering how to avoid being a victim of the “blame game”. In order to achieve this, there must be a strategy put in place to decide how to proceed in being personally responsible. There must be a list of short term goals that are easily attained. Short term goals allow an individual to solidify their commitment and achieve instant gratification while staying realistic and ethical. Long term goals, however, are achieved over a longer period of time and can be a compilation of short term goals. Hand in hand with creating strategic goals, it is necessary to utilize self discipline. Self discipline will ensure that an individual adheres to the steps required in meeting particular goals. Setting aside an allotted time to study that is conducive to learning is important to success. Create a list of deadlines for each of your assignments to ensure that each assignment is done and submitted on time. Although...
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...questions answers game or a what if scenario. Analyzing the market and the environments that affect it is essential to successful profitability. As stated by Armstrong and Kotler, (2009), it’s essential to build lasting relationships with customers, competitors, other companies and external partners, and to do this successfully there must be a strong understanding of the forces that encompass these relationships otherwise known as marketing environments. Marketing environments and knowledge thereof, boosts a company’s marketing plan for max achievement. First marketing environment that would affect a team building exercise course company would be the microenvironment portion of customers. For team building courses, the main drive and contributing force for profit is the customer. The main market that would be detailed with this product would be the business markets, since this product is geared and marketed solely towards business as the customer. Without significant participation from the business markets, this product would not be valuable or utilized; after all it is geared towards increasing employee productivity in the workplace. The customer being this driving force is also the greatest asset in marketing a product; they are the cheerleaders of a product and decide ultimately whether it fails or not, so by staying in touch with current customers and adding value to their loyalty capitalize on future product growth. As Klein stated (2007) “Staying in touch with your...
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...Running Head: Women-owned Small Business (WOSB) Women-owned Small Business (WOSB) Unit 9 Project Beatriz Martinez CM 107 Professor Krishnan March 11, 2014 Women Owned Small Business (WOSB) Women Owned Small Business (WOSB) Wonder woman, a classic iconic super hero; perhaps this heroine paved the road for women around the world to stand up for themselves, take over the business world, and become more independent individuals. In today’s society, we find more and more examples of women entrepreneurs, which have been able to stand out against all odds, and become successful business women. Ginni Romette, Chairman, president and CEO of IBM; ranks number one in Fortune’s 50 most powerful women in business (Fortune Magazine, 2013). "In the U.S. this year it was revealed that among firms with more than $10 million in annual revenues the number of women-owned firms has grown by 56.6 percent since 2002; fully 47 percent higher than the 38.4 percent increase among all $10 million plus firms regardless of gender." (Forbes 2013, Para 2). For all upcoming “Wonder Woman” out there, there’s federal help available to make your dreams possible. Women Owned Small Business (WOSB) is...
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...Marketing 2 2 0 1 2 T R E N D S I N L O YA LT Y M A R K E T I N G TABLE OF CONTENTS 1 GAME MECHANICS ................................................................... 3 2 SOCIAL MEDIA ........................................................................... 4 3 TIME-BASED POSTING ................................................................5 4 PRIVACY .......................................................................................6 5 REAL-TIME MARKETING .............................................................7 6 MOBILE ........................................................................................7 7 STAYING AHEAD OF THE CURVE ..............................................8 3 2 0 1 2 T R E N D S I N L O YA LT Y M A R K E T I N G Today’s standards for measuring the strength of customer engagement – frequency, recency, monetary value, and advocacy – are really no different than those in the hit American television show Mad Men, set more than fty years ago. While the measures of success remain the same, the marketing landscape has changed beyond recognition, with enormous challenges to establishing any customer relationship at all, much less advocacy. Marketers can’t simply tack on the internet to the TV, print, radio, and outdoor options available in the Mad Men era. The internet itself is fragmented into social media, search, games, the blogosphere, entertainment channels, and conventional web sites that may or may not involve...
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...Situation Analysis In the 1980s and 90s Disney was seen as an American icon which was credited to its former CEO Michael Eisner for the company’s success, but following the mid-90s Disney had struggled with “brand fatigue” in that it was mainly associated with young children. Disney’s brand concentrated on this narrow segment of the market and Eisner’s successor, Bob Iger, had plans to broaden Disney’s brand to include tweens, teens, and adults. Iger recognized that Disney was more than just a brand but that its cross platform success with such franchise like Cars would help Disney reinvent itself when it comes to entertainment. Disney’s other platforms includes the Disney Channel, ABC, ESPN, Disney theme parks & resorts, publishing, film, and music label. Bob Iger franchise strategy had been supported by the other moves he put into place at Disney and his top priority as CEO was to revitalized Disney’s animation business. In 2006, Disney bought Pixar for $7 billion dollars, and in that same year Pixar released movie Cars, which grossed $462 million worldwide and over $2 billion in merchandise sales each year. Capitalizing on it’s the use of its franchises, Disney sought to broaden the tween and teenage markets through its multiple company platforms such its Hollywood Records music label and Disney channels with such artists and shows such as the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princess, and the list goes on. Disney also focus attention...
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...consumers while also managing to expand their products. In doing so, they have needed to keep their company ahead of trends that have occurred in the market. So far, they have managed to do so, but with the continuously changing market and economy, Prince Sports needs to constantly be performing research on how to stay ahead. They also have to take in to consideration how these changes are going to affect the products and customers they currently have. In 2012 Prince Sports filed for bankruptcy protection due to an increasing decline in sales which resulted from a few different factors, but mainly due to their lack of remaining true to their older products. A main problem they faced was their advancement in technology. While it was vital and helped them greatly with staying ahead for certain markets, it also hurt them because of the way in which they handled everything that came before their advancements. Rather than offering their previous products, they simply made it appear as if customers had to evolve with the company. Not every customer is going to want to use the new technology they introduce and some are more comfortable with what they are used to. While they have tried to keep their young customers in mind, they cannot forget those who have helped them stay in business for so long (Benoit & Gleason 2012). As discussed above, Prince Sports needs to also manage to stay ahead of the curve with technology especially since the competition is rising as interest in tennis grows...
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...family and friends of all ages. • The company will offer a variety of activities. • Decrease the level of stress. • Downtown Lounge will have their own facility with games, televisions, snack back and much more. Company Description Downtown Lounge is a relaxation spot in downtown Talladega, Alabama. Downtown Lounge was founded in February of 2010 by Krystal Jones and Edward Scott. Downtown Relaxation is an innovative experience for dining and entertainment for people of all ages. People from each age group will have no problem engaging in the various forms of entertainment that will be provided will include: free wifi, and a snack bar, video games, and access to several televisions as well as a massage spa for adults. There will also be karaoke which will be mainstay and live bands that will be featured periodically. Mission: The mission of Downtown Relaxation is to educate people on how healthy it is to relax and enjoy life, and not always have to be so tied up in work, as well as school. We also strive to provide a friendly environment where people can come and relax and enjoy fun, fellowship and entertainment. “The time to relax is when you think you don’t have time” Foreign Market Products and Service: The company offers various activities such as bingo, monopoly, video games, tutors for those students who may need the help as well as different classes that will help in everyday life, and much, much, much more, Personal masseuses will be readily...
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...Facebook argument essay I believe that Facebook has become a tracking site over time as it has changed in many ways. Instead of being solely a social site for the purposes of connecting with others, it seems like it's been created to know all of our information, our personal info, who our friends are, what our activities, hobbies, beliefs are etc. And now that I have had Facebook for a long time I’ve realized that it fools our teens into divulging all their very personal life details without any caution. I believe teenagers should be discouraged from using Facebook because it is addicting and unsafe. And that I can say based on personal experience as a teen. The first reason why I believe Facebook is not safe is because of lack of privacy. After having Facebook for ten years, I have come to realize that it requires way too much personal information. For example, it asks for your relationship status, where have you lived, date of birth, a profile picture, current school and many more details. It also has a status bar where some people upload their every minute activity, and if they are at a certain place Facebook can easily locate their current location if the person allows. Now even though users can choose not to give all of these details, young users rarely voluntarily take that caution as it goes against 'Facebook culture.' Another reason that Facebook is not safe is because Facebook makes it incredibly difficult to truly delete your account. It’s one thing to...
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...explain that the BRUS needs more financial stability. What would happen to BRUS if they execute new innovative ideas that could bring revenue and sales to the company? Has Books R US taken the opportunity to hire a creative director that can implement new ideas regarding technology? What kinds of surveys have been conducted to illustrate improvements for the company? These are several questions that go unanswered for lack of research. So my hypothesis is if Books R Us can answer these questions and create new ideas that will be beneficial to the success of the company; then the fluctuation in sales will be limited and they will continue to stabilize and increase instead of decrease. Staying marketable increases sales and profitability; this goes with any business venture. Book R Us needs to stay ahead of the...
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...1) How Hasbro uses trade promotions? How do they promote their products to trade customers? • Rely on new products all the time. They sell in more than 100 countries globally. Staying ahead of the changing needs and trends, making toys and games consistently relevant to customers. Constantly refresh products to keep kids to keep them engaged, involved and enthusiastic. Modernizing products all the time. • Through better communication and relationships with their trade customers, they are able to produce promotions which are more applicable to consumers and they can plan on an ad hoc basis. • They bundle product offerings – i.e. same item but packed out differently, so don't compete head on in price and Bundling comes at a higher cost. • They target the tweens and offer different products - options after POS available e.g. Video Now. • They do a lot of merchandising through integrated marcom – TV, print, coupons. • They focus on true global marketing instead of multinational marketing. Marketing to international markets. Product can be developed faster with fewer revisions. Design team within their international markets. • They are intimately engage customers to understand their needs to engage new customers. • They develop products from the inception stage to streamline with what is available locally. • They promote not just through brick and mortar store but through their online website. • Try to be everywhere, thru a variety of channels. They...
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...Jason Tiebreaker has given me a bit of wisdom to the game/ such as which course to take to get my clearances for the job I want and the best field of my trade to pursue. CYBER SECURITY: For example Cyber Security, gave insight on the benefits of the trade with many examples of the nature of the job and its perks. The main thing was the financial benefit but also because the trade inquired times where I could be in the case as far as in the Sony hacking. In my opinion that’s very cool. BENEFIT OF CYBER SECURITY: Also Jason gave me insight on becoming more than just a help desk IT, which may be a great job for a beginner but would want to get into a better, more competitive position with more at stake and more knowledge to gain and use making your job more interesting and have a happier attitude at what you’re doing just because you enjoy it. CLEARANCES: Jason went to ITT as well, Meanwhile is working on Aberdeen proving ground which is where I work but his clearance is very high which he had to go through classes and tests just to get , Fort Meade is one place to get into and with a Top Secret clearance the financial benefit would be great rounding six figures . VISION and CONTRAST: Jason gave me wisdom of the goal in life “making money”/ if making a lot of money is your goal then knowing the classes and material is the best source of power, knowing the material before even taught it staying ahead of the game. Just as well knowing the material but applying it and...
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