...At the end of Part II, Ellsworth Toohey confronts Howard Roark and says, “Mr. Roark, we’re alone here. Why don’t you tell me what you think of me?” To which Roark replies, “But I don’t think of you.” The theme of The Fountainhead is: individualism vs. collectivism in men’s soul; which could be compared to Ellsworth Toohey vs. Howard Roark. The hero, Howard Roark, is a unique architect. He struggles to succeed in life with the constant negativity from the public. Ellsworth Toohey is the villain in the novel and purpose in society is to make second-handers the forefront of society. Ellsworth Toohey represents collectivism. The book is reflects the conflict of those who has a mind of their own and those who allows others to dominate their lives....
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...Marketing Report – Toohey’s New Five Seeds Cider Morgan Grace and Sciobhan Leahy Word Count: 1500 Table of Contents 1.0 Introduction 1.1 Executive summary 2.0 Situational Analysis 3.0 Swot Analysis 3.1 Strengths 3.2 Weakness 3.3 Opportunity 3.4 Threats 4.0 SWOT Matrix 5.0 PEST Analysis 5.1 Political 5.2 Economical 5.3 Socio-cultural 5.4 Technology 6.0 Marketing Strategy 7.0 Marketing Mix 7.1 Product 7.2 Price 7.3 Promotion 7.4 Media and Advertising 7.5 Promotion 8.0 Critique 1.0 Introduction This marketing report addresses the SWOT analysis, PEST analysis, marketing strategy, marketing mix and critique of Toohey’s Five Seeds Cider. It also credibly evaluates the marketing, promotions and the creators of Toohey’s Five Seeds Cider 1.1 Executive Summary 2.0 Situational Analysis The following situational analysis has been prepared in order to address the Macro environment issues surrounding the target market and destination. 3.0 SWOT Analysis 3.1. Strengths Toohey’s is apart for the Lion Nathan which is a premium Australasian Alcohol Company, which was established in the late 1980’s and by 1990 was one of Australia’s largest corporate companies. Lion Nathan embodies a sense of Australian pride, owning two breweries, Castlemaine Perkins in Brisbane and Toohey’s brewery in Sydney. Furthermore employees over 1800 Australians and 1400 New Zeeland’s, and holds shares on both the Australian and New Zealand stock...
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...think of him or do to him, he does what he thinks is right. Similarly, when Ellsworth Toohey asks Roark what Roark thinks of Toohey after everything Toohey does to him, Roark merely says “But I don’t think of you,” (Rand 401) in order to show that nothing bothers Roark, a trait of his personality. The brief exchange between Toohey and Roark clearly depicts the theme of individuality as Roark’s line expresses the true meaning of the theme. The theme of the novel has a deeper, underlying meaning to it. Rand tries to promote...
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...Starting out in chapter one part 3 Gail Wynand is a newspaper journalist, and he began to get popular and started owing papers. Gail grew up in a rough part of Manhattan, and never thought he would make it this far. Living in a basement made things difficult for Gail. Teaching himself how to read and write at the age of five, Gail used his surroundings how to learning many more things. When Gail's was sixteen his dad had died and he had to figure out what he was going to do to keep a living, and that's when he decided to go get the job for editing the newspaper. Winning a election on the newspaper he became boss and changed the name from Gazette to New York Banner. Continuing is paper it started making it to other states because they enjoyed...
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...self-sufficient in a collectivist society is a virtue. Rand’s main point throughout the book is that Roark dismisses conventions and is driven by passion, not like the others around him that only lust for power. Ayn Rand’s characteristically dry writing style accentuates the relationships between the characters of The Fountainhead, especially the ones between Howard Roark and his “rivals” like Peter Keating and Ellsworth Toohey. Roark is unique in his willingness to embrace his individualistic mind, act on his own decisions, and be generally indifferent towards the opinion of others. This is a stark contrast to a head figure of architecture like Toohey who is blinded by his own hubris, taking advantage of the work of others in order to achieve his own standing and hide his own lack of talent. Toohey has a superficial view on the world: “There's nothing as significant as a human face. Nor as eloquent. We can never really know another person, except by our first glance at him. Because, in that glance, we know everything.” (pg.193). Operating in a style that completely diverges from Toohey, Roark finds it unnecessary to preach his values to the world or...
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...chapter Howard Roark is put on trial for the Temple to Humanity that he was paid to build. What happened was Roark built a temple to the human spirit, or what he viewed of it. He saw man as strong, proud, clean, wise and fearless. He saw man as a heroic being. And he built a temple to that. According to him a temple is a place where man is to experience exaltation. He thought that exaltation comes from the consciousness of being guiltless, of seeing the truth and achieving it, of living up to one’s highest possibility, of knowing no shame and having no cause for shame, of being able to stand naked in full sunlight. He thought that exaltation means joy and that joy is man’s birthright. Overall by making this building he played into Tooheys game and Toohey turned it around claiming that this building was horrible and disgusting to look at. Effectively turning the ties of those around him pushing the buyer to sue Howard Roark. At the actual trials though, Howard Roark had no defense purposefully and most architects testified against him, he lost the case, and had to pay to tare down his own creation. This was just one of the many ways that Roark faced society's standards head on and remained unchanged no matter how much was at...
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...Howard Roark and Ellsworth Toohey are declared in The Fountainhead where they both exclaim prime illustrations of a realistic perspective. Specifically, Roark is the hidden side of society that is obsolete, and hard to understand that is actually among realization. Evidently, Roark is an exemplar of the "individual" that is truly successful for his talents, reason, drive, and inner beliefs: " they were sketches of buildings such as had never stood on the face of the earth."-(7). Roark absorbs his art impression into buildings and architecture. His artistic view is quite unorthodox that is questioned. Society's view on abstract structure is irrelevant to Roark's behavior. He avoids any temptation of conformity to commit to his personal...
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...Product and Company overview: Lion Nathan is one of biggest alcoholic beverages company in Australia and market- leading brands in beer, fine wine and spirits. This report is based on the alcohol brand and the main focus is analysis and recommendation of the brand marketing project. We are introducing the brand of Tooheys New, which is one of the best sales in Lion Nathan and occupy Australia region successfully. Major Theoretics: This report will cover several marketing theories, such as PESTEL, SWOT analysis, marketing mix, target market, brand value, CSR, organisational culture and analysis that how to successful promote their brand with plain product package. Define Environment and Influence: Increase sale based on customer loyalty. Macro and micro environment affect company’s business strategy. Macro environment related to policy and community. Because the government banning advertising and the law of the alcohol taxation was increased every year, it is negative effect to alcohol industry growth. Micro environment related to competitors and other internal issues. the first competitors Foster’s Group occupies the beer sale top 1 and 2, it push Tooheys New use low-cost strategy to compete with rival, created high brand reputation to attract customers and find new opportunity to expand market share in the global. Research and Problems: Our group found some websites information and journals to support report and search key words, such as Lion Nathan, brand value and CSR....
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...Qualitative Approaches to Classroom Research 1 Qualitative Approaches to Classroom Research with English Language Learners Patricia A. Duff University of British Columbia Address: Department of Language & Literacy Education University of British Columbia 2125 Main Mall Vancouver, BC V6T 1Z4 Canada Courier: 2034 Lower Mall Road University of British Columbia Vancouver, BC V6T 1Z2 Canada Qualitative Approaches to Classroom Research 2 ABSTRACT This chapter provides an overview of recent qualitative research in classrooms examining English language learners (ELLs). I first present common features of qualitative research and review debates regarding research paradigms in the social sciences and humanities. I also discuss the role of triangulation and capturing participants’ insider or emic perspectives in qualitative research and highlight various data collection methods and ways of combining macro-level and micro-level analyses, particularly in ethnographic research. Ethical issues, difficulties obtaining informed consent in classroom research, and criteria for evaluating qualitative research are then considered. Three qualitative studies that have been deemed exemplary and meritorious by scholars in English language education are then presented and some common themes in current qualitative classroom research with ELLs are identified. The chapter concludes with directions for future qualitative research. Introduction Over the past 2 decades, research...
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...essential to fulfill his commitment and integrity to his own ideas. Similar to his trait of introversion, what guides Roark’s principles is his devotion to his own interests and ideas. Before blowing up his building project, Roark has Dominique ensure the security guard’s safety by guiding him away from the complex. Here, the reader can see that even in this extreme act, Roark did not intend to cause harm to others, but simply to maintain the honor and integrity of his idea by destroying it rather than having it altered. Even when Roark is evoked, his personality keeps him from backfiring against others. Ellsworth Toohey, a renowned philanthropist and architecture critic, embodies Roark’s exact opposite. Toohey regards Roark with contempt for his selfishness and creates complex plans in an attempt to destroy Roark’s reputation and depreciate his achievements. Yet, when Toohey and Roark meet by chance, he asks Roark what he thinks of him, to which Roark simply replies, “But I don’t think of you” (p. 389). It is clear that Roark has no aim to hurt others within his quests, and that he is rather apathetic towards those who seek to see his own harm and ruin. Rand exhibits Objectivism’s value of pursuing one’s own success and happiness while allowing others to do the same by displaying Roark’s lack of introverted tendencies. From my viewpoint, the essence of Roark’s character and his integrity is something one should emulate morally in order to achieve the ultimate goal of Rand’s Objectivist...
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...Religion promises eventual, superior happiness – Nirvana, Heaven, Paradise – through obedience. This eventual, superior happiness is achieved through the service of the equal children of one divine being or another. This eventual, superior happiness is reached by the abandonment of the great evil of selfishness. This eventual, superior happiness is derived from one’s metaphorical self-slaughter on behalf of their brethren. “Look at any great system of ethics, from the Orient up,” Ellsworth M. Toohey, the villain of Rand’s bestselling novel The Fountainhead, says. “Didn’t they all preach the sacrifice of personal joy?... Just prove that a thing makes men happy – and you’ve damned it.” This condemnation of all manners of selfishness is also visible in the Marxist-Leninist political structure of the modern nations of Laos, China, Cuba, Vietnam, and North Korea, and the devastating political, economic, and social collapses that have followed the implementation of this socialist...
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...Video Games and Aggression in Children Video Games and Aggression in Children Video games cause violence and aggression in children. This is a popular misconception that many people share. The fact is, according to federal crime statistics, the rate of juvenile violent crime in the United States is at a thirty year low (Bureau of Justice Statistics, 2010). This comes at a time when video games are more popular, more violent and more realistic than ever before. The idea that video games expose our youth to a level of violence that will in turn lead to aggression and violence is simply false. Many people believe there are more likely causes of aggression and that video games are merely a scapegoat. I will argue that playing video games can actually have a positive effect on children, and that environment, personality, and lack of parental involvement are responsible for violence and aggression in our nation’s youth. In today’s world there are numerous reports on television and in newspapers and magazines about video games causing aggression and violence in children. Numerous politicians and watchdog groups claim that video games are leading our children down a dangerous path. This is entirely untrue. Since the early 1990s, video games have exploded in popularity. Conversely, in that same time period, violent crime rates in the United States and Canada have plummeted (Ferguson, 2008). Christopher Ferguson, a licensed psychologist and professor who researches...
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...Introduction- Issue, Past campaigns, what campaign I’m doing, provide info on whats going to be in the report the structure, and how ill be providing a creative solution. s Illicit drug use is a major problem in Australian culture as a recent study in 2012 by the United Nations has concluded that Australia has the highest rate of recreational drug users in the world (Toohey,2012). An Illicit drug can be defined as “the non-medical use of a variety of drugs which include: amphetamine- type stimulants, cannabis, cocaine, heroin and other opioids, and MDMA (ecstasy) (Hall W, Ross J, Lynskey M, Law M, Degenhardt L.,2000). Australian Governments on all levels including non-governments have been trying to fight this illicit drug problem for many years with different approaches to the epidemic. This case study will be analysing the illicit drug problem in Australia, trends and closely scrutinizing the effectiveness of the Australian Governments National Drug Campaign 2010-15 (NDC) in reaching its target audience. This case study will then be further comparing other Anti-illicit drug Campaigns worldwide and in the past to the NDC and finally providing a creative solution which may help the NDC, which may help this Social Marketing campaign effectively communicate to its target audience. The National Drug Strategy 2010-2015 is a social marketing campaign which is aimed at improving the health, economic and social outcomes for Australians by preventing the uptake of harmful drug...
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...Janea Herbert AP Language and Comp. The Fountainhead Review Questions: The Keating Section Ch. 1-6 1. The “preface” is metaphorically significant because it is a foreshadowing of the issues that Roark will have to deal with. Just as he is standing on a cliff, about to dive into the lake, he is preparing to dive into a new part of his life which he knows will be difficult. Roark is also going to shape out things which in the metaphor, granite rocks are waiting to be cut. 2. What the meeting with the Dean of Stanton reveals about Roark is that he is an independent thinker who follows his own convictions despite other acceptable standards existing which he does not to follow. Roark does not care what other people think of his vision, nor does he care about the consequences he faces when he refuses to conform. What Roark’s rules tell me about him is that he doesn’t like to copy other people’s styles in any way and believes that everything should be original because no two things serve the same purpose. What the Dean means when he says this statement is, that architects are not really individuals, because they belong to a larger social unit comprised of many people, and is less important than the group as a whole. An objectivist would reject the Dean’s proclamation because he/she believes that the most important goal in peoples’ lives is to please themselves. In light of the novels’ philosophical...
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...HOLLOW AVOWALS OF HUMAN RIGHTS PROTECTION – TIME FOR AN AUSTRALIAN FEDERAL BILL OF RIGHTS? JULIE CASSIDY* Unlike the constitutions of many nations, such as the United States of America and the Republic of South Africa, the constitutions of the Australian States and Territories and the Commonwealth Constitution Act 1901 (UK) contain no bill of rights. Australia is the only western democracy without a federal bill of rights. The debate regarding the need for a bill of rights necessitates an understanding of what human rights the people of Australia already enjoy. If sufficient protection can be found in existing sources, does Australia really need a federal bill of rights? Opponents of a bill of rights state that we have sufficient protection from arbitrary government intervention in our personal affairs and thus a bill of rights is unnecessary. There are a number of potential sources of human rights in Australia that might provide the suggested existing protection, including the common law, specific domestic legislation, international law and constitutional law. Each of these sources of human rights has, however, important limitations. The focus of this article is on the inadequacy of the Australian constitutions as a source of purported protection. This in turn suggests that an alternative source of rights is needed – a federal bill of rights? In the course of this analysis the author makes suggestions for reform; specifically how a federal bill of rights may address the paucity...
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