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Yahoo Case Study

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Submitted By pranav11
Words 10661
Pages 43
Yahoo! Case Analysis

May 9

2007
Jason Drohn Bradley Bierer Carol Woods Michelle Victory Paul Rapela

The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives.

Table of Contents
Executive Summary......................................................................................................................... 3 History: ............................................................................................................................................ 5 Problem ........................................................................................................................................... 7 Competitive Analysis ....................................................................................................................... 9 Yahoo Financials............................................................................................................................ 12 Economics ..................................................................................................................................... 19 Demographics ............................................................................................................................... 23 Market Analysis............................................................................................................................. 30 CPM ............................................................................................................................................... 34 SWOT MATRIX:.............................................................................................................................. 36 QSPM............................................................................................................................................. 38 Space Matrix

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