Premium Essay

21st Century Literature Review Summary

Submitted By
Words 2079
Pages 9
INTRODUCTION:

Marketing is essential factor in the whole processing of the firm. The term ‘Marketing’ can be simple defined, as “meeting needs profitably”. (kotler, et al ,p5,2006). Marketing mix is the most important aspect of the concept ‘Marketing’, which is a set of controllable tools that is used by the company in order to get expected response from the targeted market. (Khan, p 95, 2014) The marketing mix includes the main elements of marketing that is 4Ps, Price, Product, Place and Promotion.

In the article by E. Constantinides (2006) ‘The Marketing Mix Revisited Towards the 21st Century Marketing’… tries to present the current standing of the main elements that is 4Ps of marketing. The purpose of presenting this article is to write a critical review. This will involve critically evaluating the journal article and highlighting the main objectives and limitations …show more content…
The literature review gives a wide range of information on the marketing management which, includes the main elements of marketing that is 4Ps (Price, Product, Promotion and Place). The arguments on the main elements in the literature are well explained and hold a good relevance in the article.
Goi (2009) stated some essential points on the marketing mix being a strong concept. He further describes that the marketing mix as a concept makes the marketing more easy to handle , it also permits the segregation of different other activities of the company more clear. He beliefs that the usage of marketing mix for a firm can change its competitive performance in the market. The two important benefits derived are namely it shows that it is an important tool used in marketing manager’s job to make one’s competitive strengths more efficient. The second benefit is that it gives an overview and reveals a different dimension altogether in the his

Similar Documents

Premium Essay

Bring Your Own Device In Schools

...This report is intended to provide a recommendation to Island Public School in regards to implementing a Bring Your Own Device (BYOD) program. Current and relevant research and literature in the field will be summarised and discussed while referring to the school’s context in order to justify a recommendation. Summary of Readings ‘The NMC Horizon Report: K-12 Edition’ (Johnson et al. 2013) reports on current trends in educational technology, recently emerging technologies, and the implications that these technologies will have for educators in primary and high schools. The report suggests that mobile devices are gaining greater popularity in schools, and provides support for BYOD pedagogy (Johnson et al. 2013). There are a number of benefits...

Words: 1868 - Pages: 8

Premium Essay

Roles and Responsibilities of a Social Worker

...Worker in the 21st Century – A Literature Review THE ROLE OF THE SOCIAL WORKER IN THE 21ST CENTURY A LITERATURE REVIEW ‘Indeed we have only the most general ideas of what we are trying to produce, what constitutes the essential skill of the social worker, and consequently still more varied ideas as to how to set about it’ (Younghusband, 1959, p.28). Professor Stewart Asquith Dr Chris Clark Professor Lorraine Waterhouse University of Edinburgh The views expressed in the report are those of the author(s) and do not necessarily reflect those of the Scottish Executive or any other organisation(s) by which the author(s) is/are employed. The Scottish Executive is making this research report available on-line in order to provide access to its contents for those interested in the subject. The Executive commissioned the research but has not exercised editorial control over the report. This web only report is accompanied by "Insight 25: The Role of the Social Worker in the 21st Century" also in web only format. Both reports are published by Information and Analytical Services Division, Scottish Executive Education Department, Victoria Quay, Edinburgh, EH6 6QQ. If you have any enquiries about these reports please contact the Dissemination Officer on 0131-244-0316. These reports were commissioned by the 21st Century Social Work Review Group to inform their work. Copies of this full report had already been released on the 21st Century Social Work Review website...

Words: 19416 - Pages: 78

Premium Essay

Bloom

...INTERNATIONAL BURCH UNIVERSITY FACULTY OF EDUCATION DEPARTMENT OF ENGLISH LANGUAGE AND LITERATURE [pic] ELT 422 Seminar Study in English Language Teaching Research proposal by Nermina Abdulahović Supervisor Amina Osmanović, M.A. Senior Teaching Assistant SARAJEVO January 2014 Name and Surname: Nermina Abdulahović Telephone number: 061/939-546 E-mail address: nermina.abdulahovic@hotmail.com PROPOSED RESEARCH TOPIC: Applying Bloom’s Taxonomy in the English Language Teaching classroom. Background: Traditional teaching is concerned with the teacher being the controller of the learning environment. Power and responsibility are held by the teacher and they pay the role of instructor and decision maker. They regard students as having “knowledge holes” that need to be filled with information. In short, the traditional teacher views that it is the teacher that causes learning to occur. (Novak, 1998) Today in 21 century we as teachers are doing everything to change this kind of teaching. The reason for that is because teacher is not anymore the only source of information. Traditional teaching was all about memorization. Bloom’s Taxonomy can be a powerful tool to transform teaching and learning. Bloom's Taxonomy was created in 1956 under the leadership of educational psychologist Dr Benjamin Bloom in order to promote higher forms of thinking in education, such as analyzing and evaluating, rather than just remembering...

Words: 609 - Pages: 3

Premium Essay

Leadership

...Vision to 21st century leadership The ultimate measure of man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy. --Martin Luther King Jr. Abstract: Great quotes, great literature, great historical leaders, but still world is exploring the real essence of leadership. When we talk about leadership skills what exactly do we mean? Leadership skills are tools, behaviors and capabilities that a person need in order to be successful at motivating and directing others. Yet true leadership skills involve something more; the ability to help people grow in their own abilities. It can be said that the most successful leaders are those that drive others to achieve their own success. There are many leadership styles and has lot many leadership qualities attributed to the styles. Which one is perfect and what qualities make a good leader is slowly becoming the context and situation oriented. The dynamics and characteristics of this 21st century world are greatly varied than previous centuries. As the society becomes faster paced and dynamic the problems and challenges are also evolving in rapid fashion, making them even more difficult to resolve. People perception and demands on their leadership is also changing fast. They demand new styles of leadership which provide solutions, not necessary an autocratic way but a blend of different styles and qualities to suite these dynamic, challenging, complex 21st and future...

Words: 5442 - Pages: 22

Free Essay

A Study on the Relationship Between Employee Satisfaction and Customer Retention in Hotel Industry

...International Perspectives on Adult Education Author: Susan Imel Date: 2000 Adult education is practiced throughout the world. Although the adult education enterprise varies in scope, philosophy, and structure in different nations, it is not unusual for approaches to adult education developed in one region or country to spread. Certainly, adult education in the United States has been influenced by the ideas of international adult educators such as Paulo Freire and Roby Kidd and by practices such as the English University Extension Movement, Swedish Study Circles, and the Danish Folk Schools (Reischmann, Bron, and Zoran 1999). Currently, a number of perspectives on adult education are evident in the international literature. Some of the trends and issues from this literature are highlighted in this Alert. Publications from the Fifth International Conference on Adult Education held in Hamburg, Germany, in July 1997 are a particularly rich source of information on international perspectives about adult education. Sponsored by the UNESCO Institute for Education (UIE), the conference brought together more than 1,500 adult educators from around the world who participated in plenary sessions, workshops, and roundtables to shape statements about adult education and develop actions for the future. A clear trend in the conference and the documents it produced was the critical importance of adult education and adult learning "for fostering ecologically sustainable development, for promoting...

Words: 2021 - Pages: 9

Free Essay

The Effect of Broken Homes on Children's Academic Perfomance

...CONSTRAINTS TO EFFECTIVE UTILIZATION OF SCHOOL LIBRARIES IN SELECTED SECONDARY SCHOOLS IN OKIGWE TOWN, OKIGWE L.G.A OF IMO STATE BY EYIUCHE DORATHY NKECHI NTI/2014/PGDE/20351 NATIONAL TEACHERS’ INSTITUTE (NTI) KADUNA DECEMBER, 2014 TITLE PAGE CONSTRAINTS TO EFFECTIVE UTILIZATION OF SCHOOL LIBRARIES TO SELECTED SECONDARY SCHOOL IN OKIGWE TOWN, OKIGWE L.G.A OF IMO STATE EYIUCHE DOROTHY OKECHI NTI/2014/PGDE/2035/ A RESEARCH PROJECT PRESENTED TO THE NATIONAL TEACHERS INSTITUTE (NTI) KADUNA IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN EDUCATION (PGDE) DECEMBER, 2014 APPROVAL PAGE This project has been read and approved by the undersigned as meeting the requirement of the National Teachers Institute (NTI) Kaduna By Project Supervisor________________ ___________________ Name Signature & Date Centre Manager:_________________ _________________ Name Signature & Date State Co-ordinator:_______________ ___________________ Name Signature & Date Zonal Co-ordinator:________________ ___________________ Name Signature & Date DEDICATION This project is dedicated to God Almighty who has been so faithful to me seeing me throughout the duration of the course ACKNOWLEDGEMENT The researcher is highly indebted to many people who have been very resourceful and helpful in the correction of this work and throughout the duration of my course at this great institute. She is so greatly indebted to...

Words: 539 - Pages: 3

Free Essay

Socioeconomic Inequalities in the Health and Nutrition of Children in Low/Middle Income Countries: Discussion Summary

...Low/Middle Income Countries: Discussion Summary Antonio Taylor Stratford University HCA 505: Global Health Professor Ostrander January 27, 2016 Socioeconomic Inequalities in the Health and Nutrition of Children in Low/Middle income Countries: Discussion Summary Introduction Child malnutrition remains one of the world’s most fundamental challenges for improved human development. Because the time and capacities of caregivers are limited, there are too many children in the world that are unable to access and effectively use at all times the food and healthcare services they need for a healthy life. Hundreds of millions of children in less developed countries suffer from poor health can nutrition. Children in most less developed countries also complete far few years of schooling, and learn less per year in schooling, than their counterparts in developed countries. Recent research has shown that poor health and nutrition among children reduces their time in school and their learning during that time. Background There is a long standing tradition of research on socio-economic health inequalities in contemporary high income countries. Early studies in the socioeconomic inequalities were often done by physicians engaged in social movements, who focused on the influence of living conditions on health. Attention for socio-economic health inequalities have been changing since the 19th century. At the start of the 21st century, there is overwhelming evidence that there...

Words: 710 - Pages: 3

Free Essay

Hamlet

...After reading the play Hamlet by William Shakespeare, I utilized much time in comparing and contrasting whether or not the young people of 2014 relate to Hamlet. There are some thoughts that had come across me as to why I could see some similarities of Hamlet to the young people of 2014, but in the end, I realized there was a lot more to Hamlet that I have not seen in any children of the present day. Therefore, I do not believe the young people of 2014 relate to Hamlet. William Shakespeare was the most influential writer in English literature. He was born in 1564 to a successful middle-class glove maker in Stratford-upon-Avon, England. Shakespeare attended grammar school, but his formal education proceeded no further. In 1582 he married an older woman, Anne Hathaway, and had three children with her. Around 1590 he left his family behind and traveled to London to work as an actor and playwright. Public and critical success quickly followed, and Shakespeare eventually became the most popular playwright in England and part-owner of the Globe. The play of Hamlet is mainly about a boy named Hamlet who is trying to avenge his father’s death. Throughout the play he has many thoughts and suspicions of the cause and of the murderer but being as contemplative and thoughtful by nature, he holds back from entering a state of craziness and madness. The two watchmen discover the ghost that walks the ramparts of Elsinore Castle in Denmark and believe it to resemble the recently deceased King...

Words: 1284 - Pages: 6

Premium Essay

Scientific Mangt and Hr

...Approach & Scientific management Lecturers : Ms.Nguyen Thu Thuy (Assoc.Prof.Dr) Mr.Hoang Anh Duy (MBA) Hanoi, February 19th, 2014 Student's name: Pham Thi Ngan Binh. Table of Contents I. Introduction 5 II. Literature review 5 1. Scientific management 5 1.1 Father of scientific management 5 1.2 Definition and principles 5 1.3 Other theorist of management scientific 6 1.4 Positive and negative of scientific management 7 2. Human relation approach 8 2.1 Father of human relation approach 8 2.2 Definition and principles 8 2.4 Positive and negative of human relation approach 9 3. Organization 10 3.1 Definition 10 3.2 Characteristics of organization 10 3.3 Types of organization 11 3.4 Organization is an open system 12 3.5 Morden organization and traditional organization 12 III. Scientific management and Human relation approach in organization 13 1. Scientific management in modern organization 13 2. Human relation approach in modern organization 15 IV. Conclusion 16 V. References 16 Executive summary The objective of this essay is to evaluate whether scientific and human relation management are still implemented in organization in the 21st century. Many parts of these theories was considered such as definition, father of scientific management and human relation approach, other theorist of these theories and pros and corn of them. Besides, theory of or organization was provided with answer clearly purpose...

Words: 3041 - Pages: 13

Premium Essay

Leadership for the 21st Century

...RENAISSANCE LEADERSHIP Transforming Leadership for the 21st Century J. Martin Hays and Choule Youn Kim THE AUSTRALIAN NATIONAL UNIVERSITY Key Words: |Leadership |Management Education |Future Trends | |Leadership Development |The New Millennium |Leadership Competencies | ABSTRACT Conventional leaders and leadership of the past are insufficient to meet the demands of the 21st Century. As we enter the new millennium, our world is characterised by unprecedented complexity, paradox, and unpredictability. Change is rapid and relentless. Today’s leaders face demands unlike any ever before faced. Standard leadership approaches that have served us well throughout much of history are quickly becoming liabilities. Conventional wisdom regarding leadership and many of its habits must be unlearned. The strong, decisive, charismatic, and independent leader and leadership we have idealised, strived to be, depended upon, and longed for may prove counter-productive in the new millennium and undermine a sustainable future. The challenges and opportunities of the 21st Century call for a new type of leader and leadership, indeed an entirely new and different way of thinking about leadership and of developing future leaders. This paper explores the nature of the nascent millennium and the leader and leadership qualities and capabilities...

Words: 43745 - Pages: 175

Free Essay

Alone

...A Literature Review of Gaming in Education Research Report Katie Larsen McClarty Aline Orr Peter M. Frey Robert P. Dolan Victoria Vassileva Aaron McVay June 2012 GAMING IN EDUCATION 1 About Pearson Pearson, the global leader in education and education technology, provides innovative print and digital education materials for preK through college, student information systems and learning management systems, teacher licensure testing, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information about the Assessment & Information group of Pearson, visit http://www.pearsonassessments.com/. About Pearson’s Research Reports Pearson’s research report series provides preliminary dissemination of reports and articles prepared by TMRS staff, usually prior to formal publication. Pearson’s publications in .pdf format may be obtained at: http://www.pearsonassessments.com/research. GAMING IN EDUCATION Abstract 2 The use of simulations and digital games in learning and assessment is expected to increase over the next several years. Although there is much theoretical support for the benefits of digital games in learning and education, there is mixed empirical support. This research report provides an overview of the theoretical and empirical evidence behind five key claims about...

Words: 8946 - Pages: 36

Premium Essay

Health Care Matrix

...Historical Development Matrix Complete the following matrix depicting the historical development of risk management and quality improvement. Select 8-10 historical regulatory and nonregulatory events and activities over the 20th century that contributed to the theoretical foundations of risk management. The matrix must identify the name, year, and founder of the development; the nature of the development; and its importance in the development of risk management and quality improvement. Use this table as a graphic organizer to summarize the theoretical underpinnings and historical development of risk management and quality improvement. Historical Development (Name, Year) Founder of Event Nature of Development Importance to Development of Risk Management and Quality Improvement 1. The National Health care Quality Report, 2011 Agency for Healthcare Research and Quality The nature of the development is to monitor and control nationally the quality of care in the United States. These reports measure trends in effectiveness of care, patient safety, timeliness of care, patient centeredness, and efficiency of care. In the 20th century new chapters on care coordination, health system infrastructures are put into place. The reports present, in chart form, the latest available findings on quality of and access to health care. According to Priority areas for national action: Transforming health care quality (2003), the committee decided a framework would be useful in helping to identify...

Words: 1138 - Pages: 5

Premium Essay

Outsourcing

...DECLARATION I Musubika Narigisi, declare that this Research report is my original work and has never been submitted to any university for examination, where other people’s work has been used, due acknowledgement has been made. Candidate signature............................................. Date................................................. Musubika Narigisi i APPROVAL This Research report complied by Musubika Narigisi has been under my supervision and guidance her work is now ready for submission. Signature................................................ Date.............................................................. MR SSAJJABBI VINCENT ii DEDICATION I dedicate this piece of work to my parents Mr. and Mrs. Kampere Ramadhan and the entire family not forgetting my friends who have helped me during this study I also dedicate it to my dear sister Mrs Lugoloobi Zahirah and her entire family for the great assistance they have given me during my stay at campus and through this study as well. I cannot forget to dedicate it to my sisters, Kampere Fahima, Kampere Madiha, Kampere Afraa and my brothers Kampere Hamuzah and Kampere Adiham. iii ACKNOWLEDGEMENT I wish to extend my sincere appreciation to my supervisor Mr. SSajjabbi Vincent for his guidance and technical advice during the study without him this study would not be a success. I must acknowledge the contribution of all my brothers and sisters plus my friends throughout my stay at the university...

Words: 5146 - Pages: 21

Premium Essay

Ifrs Benefits

...What are the benefits of international financial reforting standards since thier adaption at the beginnng of the 21st? essay EXECUTIVE SUMMARY International Financial reporting Standards IFRS as a recent accounting phenomenon has drawn the attentions of Accountant, financial institutions and financial managers, multinational companies, government, financial regulatory institutions and in all the participants in capital market. This research is aim at examining the benefits of IFRS as against the present realities in the 21st century. In this work , review of literatures was carried out to ascertain the reasons for the adoption of IFRS, comparison were also made between existing US GAAP and IFRS using SWOT analysis in order to establish efficiency over other national GAAP. And from the report we can see that the usefulness of internationally recognized standard cannot be over emphasized as it cuts across all the spheres of the economy. Like the capital market, investors, globally etc. The research also established the improvement that IFRS upheld through its transparency, transactional cost reduction and reduction in complexity of financial statement. This is due to multiplicity of standards, although some weaknesses were encountered in the use of the standard. These include that the standard is principled based which makes it difficult to be compared with the other standards. We have also analysed the need for enforcement of the standard so that it will be same globally. There...

Words: 3931 - Pages: 16

Premium Essay

Schumpeterian Approach to Entrepreneurship in 21st Century

...1. Introduction The main objective of this essay is to answer the following question: In the Schumpeterian approach to entrepreneurship, entrepreneurs are the creative economic actors who fashion new ventures by combining the factors of production in new and innovative ways. To what extent does this approach hold true for entrepreneurs in the early 21st century? The basic analysis method consists in finding similarities and differences between Schumpeter’s and modern day theories of entrepreneurship and establishing general patterns coming out of the comparative analysis. We shall try and decompose the main question in several constituent parts. The above given Schumpeter’s definition of entrepreneurship can be broken down as follows: * Entrepreneurs are economic actors, i.e. individuals engaged in commercial activity * Entrepreneurs create new ventures through innovation * Innovation consists in combining existing factors of production in new ways We will analyse both Schumpeter’s and modern day entrepreneurs along these and other dimensions in an attempt to place Schumpeter’s concepts in the realities of the 21st century. 2. Schumpeter’s theory of entrepreneurship Economic development One of Schumpeter’s major life works is his book Theory of Economic Development published first in 1911 in German and then republished in an updated version in 1934 in English (Schumpeter 1934), in which he describes a model of economy where entrepreneurs are the main drivers for change...

Words: 2285 - Pages: 10