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Advertising Old Spice: Old Stereotypes

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Look at your man then look at me, then look at your man then back at me again. That is the opening statement of the person advertising old spice. The commercial sells a male scent product called “old spice.” The scent is supposed to motivate men to achieve greater economy and social status as stated by the person advertising the body wash. The main character is a well-built man with a deep voice who I believe got used so as to keep the women addressed interested in the commercial hence the use of an attractive man. Smell like a man has been used to emphasize how a real man should smell like and not like a woman. The scene opens with the man in the shower then transitions into a boat and finally on a horse. The transitions are made and the person using “old spice” may have achieved all this by using the scent. The scenes are also beautiful and appealing, and they motivate the viewer and more preferably the women to encourage …show more content…
Women love nice things, and the video has maximized on just that. The shell with the tickets magically turns into diamonds, and that immediately grabs the attention of women if it had not been caught in the first instance. Men love luxury as well as using expensive items in the video such as the boat, and the horse is bound to make them pay attention. The element of pathos is used when the comparison is drawn between a regular man and a smart man. One immediately sympathizes with an ordinary man that does not have all the expensive things that they should have had they used old spice. Finally, the video is a persuasive one that is meant to help a man in creating a turnover from being ordinary. At the end of the commercial brings about an opportune time for them to choose to be smart as well. An example of viewing all the right things that one is associated with when they smell nice, they are to decide whether they too want to have all

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