...The House made of Dawn by N. Scott Momaday. This book is available in the bookstore for you and there is also a copy in the library for your use. In addition there will be weekly online readings in D2L. You must do the required reading to pass the class. Students must attend lectures and take notes. Participation, i.e., your attention is required. Course description: This course examines the arts and ideas taken from the American experience in the 20th century and today. Material covered includes literature, art, music, philosophy and history of the twentieth century. The course draws upon the arts of African American, Native American, Asian American, Anglo and Latino cultures as avenues for understanding issues of ethnicity, class and gender as they intersect with mainstream American values. Course presentation: Lecture, discussion, audio-visual materials and readings from the text, online, and material to be supplied by the instructor. In addition an extra-credit will be offered. Attendance: Required, a student missing more than 5.4 class hours may be dropped from the course (this is four class sessions). Because of the recent budget situation instructors are encouraged to drop students who are not attending class. Basic Rules: Woody Allen once said “The key to success is showing up.” Be on time. Do not leave early. No laptops, cell phones, text messaging devices etc. Pen and paper will serve you better here. Any Student found not doing his/her/their work...
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...In: English and Literature Tess of the D'Urbervilles Male Dominance Male Dominance in Tess of the D’urbervilles The Victorian era, as described by Professor of History and Women's & Gender Studies Nancy Reagin in her essay “Victorian Women: the Gender of Oppression”, witnessed the ideology of separate spheres in which society viewed men as independent and reasonable while viewing women as passive, dependent on men, emotional, and submissive. Men were given the governing role in which they would dominate society due to their ability to make rational decisions while women were expected to unquestionably fill the social roles that men decided for them, and those roles usually revolved around a woman’s duties as a mother and a wife. In marriage, a woman was expected to abide by the orders and views of her husband, and man and wife became one in terms of a woman’s rights, property, and identity. In Tess of the D’urbervilles, a book written in the Victorian Era, Hardy conveys this ideology of separate spheres in his portrayal of men and their dominance over women in society, primarily Tess. Their dominance is shown in how the men act as the masters of society, but it is also seen in how the women in Tess unquestionably view the men as the dominant gender. Often, the women are blindly influenced and act passively when interacting with male characters such as Alec and Angel. They are also seen to be very dependent on the men, and the men acknowledge that, for that is expected of...
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...Dana Averill English 115 October 24, 2013 Compare and Contrast Advertisements It’s no surprise that if you want to sell something in todays world, no matter what it is, you often have to put it out there, show it off to people, and well advertise it. The advertising industry is one of the top grossing industries in the world. The fact is that in this modern technology era we live in there are over 1 trillion pages of advertising on the internet alone, according to author Rachel Bauer, that’s about 417 pages per person. Seems insane but when someone really sits down to think about it it’s really not, there are ads everywhere these days. Ads for cologne, make-up, taxes, therapy, reality TV, and politicians you name it. Anything and everything that wants to create and keep a name for itself has to invest in some sort of advertising. Look around you, look around your kitchen and in your fridge, why did you go out and buy that yummy cereal you ate this morning, is it because you just happened upon it and thought it looked good or because the cute little girl on the commercial told you it was “heart-healthy “and because she said it about 3 times in 20 seconds. I believe it’s the second one advertising is everywhere in homes, on the television, on the radio, on buses and benches, in our magazines, everywhere. What we never pay attention to is how things are actually advertised to us. Nothing in advertising is accidental, much like a favorite show there was something about...
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...Compare and Contrast Nike vs. Adidas Sportswear companies like Nike and Adidas, have made many products throughout the world that are very popular and continue to grow in their reputations of being the top two leading companies in the sports industry. With many fans for both sports-related companies, the numbers and popularity continue to rise, and live up to their high admired feedback. According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. The purpose I will be showing in this paper is the comparison and contrast which include the terms of quality of product(s), the prices, marketing and advertising. Nike, Inc., an American corporation originally known as Blue Ribbon Sports or BRS was founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman in January 1964. Bowerman, who also attended the University of Oregon in his early days, and also achieved his career by winning two gold medals in the 1960’s Summer Olympics; he wanted to make his own pair of Nike shoes for him, but claimed they were Phil Knight’s, one of his athletes he was very proud of. By 1974, Nike Inc. was officially registered and became the new big thing with the millionaire dollar money slogan of “Just Do it”. Adidas is a multinational corporation based on European designs and manufacturers. It was founded in the year of 1948 by a man named Adolf Dassler, who fought in WW1. After arriving home, he received...
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...CHAPTER 1 INTRODUCTION 1.1 Introduction This chapter discuss about background of the study, problem statement, purpose and objective of the study, significant and also limitation of the study. The definition concept of product placement is also discussed. 2 1.2 Background of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including...
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...different in cosmetics advertising between Thailand and the United Kingdom? All businesses have to do the advertising promoted their brand and products. Many companies have their own marketing department, whereas some use outsource marketing service for create the advertising. This method helps the company to reduce the cost (Johnson, 1997). The marketing technical of each company use the different strategy that the most appropriate for the company. Hence, each company has their own vehicle to do the advertising strategy. In terms of the cosmetic industry, the companies use the advertisements in different ways. The companies are choosing the marketing strategy suitable for the product and customer. The advertising is the main strategy to competition with the competitors in the same type of product. Comparing the two countries, Thailand and the United Kingdom are totally different culture, vision and attitudes of customer, trends and people appearance (Sheth, Mittal, Newman, 1999). Therefore, the companies have to create the different advertising for response customer satisfactions in each country even the company use a vast of budget. However, it is valuable for the huge feedback of the customer and sales are increase. This essay will discuss the different cosmetics advertising between two countries, Thailand and the United Kingdom have difference factors for create the advertising to launch into these two countries. Currently, there are many of advertising categories in...
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...PowerShot and lastly Digital IXUS series of digital cameras. Besides, Canon also released the EOS series for digital single-lens reflex cameras (DSLR) which includes high-end professional models. Canon is able to stand out from the other company is because of their own technology, Thermal Transition Copying. With the technology, it assists Canon products by allowing the polymer casing to change their temperature through an exothermic kind of reaction which is triggered by built-in electronic sensors slightly. This is able to solve the problem of condensation inside a camera which most of the SLR cameras are facing. With the amazing features provide by Canon, such as Canon Image Stabilizer, ISO8-0, Canon is able to be different and special compare to other cameras brand. Canon’s world headquarters are located at 30-2 Shimorauko 3-chome, Ohta-Ku, Tokyo 146-8501, Japan. Other than that, Canon also owns regional headquarters in Americas, Middle East, Europe, Africa, Asia and Oceania (including Australia and New Zealand). The corporate philosophy of Canon is Kyosei. It means that “Living and working together for the common good” but Canon with a further destiny aim for “ All people, regardless of race, religion or culture, harmoniously living and working together into the future.” Canon strives hard to contribute to prosperity of society and the happiness of humanity, not only develop on company growth but also bring the world closer to achieving total harmony. Being a global companies...
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...Cologne Business School (CBS) Beauty in the advertising industry Term Paper in Media Management Summer Semester 2012 Lecturer: Jana Baum Christin Schwarzhoff BA11 International Culture and Management / Media Management Student-Nr.: 1.6 11 306 Table of content 1. Introduction 3 2. Effects of Advertisings on Women 2.1 Dissatisfaction with the body shape 4 2. Statistics and surveys 5 3. The Image of a Woman in the Beauty Industry 3.1 Gender display in commercials 6 2. Criticism of advertising and thoughts about solutions 7 4. Dove Campaign 4.1 Campaign for Real Beauty 8 4.2 Dove ‘Evolution’ 9 4.3 Success of Dove Campaign 9 5. Conclusion 10 6. Bibliography 11 7. Declaration 13 1. Introduction The term paper at hand deals with the beauty in the commercial industry. Looking at commercials in magazines, on billboards or on television, it is recognizable that most of these advertisings use the image of a perfect world. Especially in beauty advertisings beautiful flawless women present products promising the consumer to look as beautiful as the model after using them. But how effective are these advertisings and how do they affect society? This term paper will discuss the negative influence of those commercials on women in today’s society. Furthermore it will figure out whether a television commercial with a realistic understanding of beauty can be successful in a consumer-based...
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...Identify key elements of your own culture and compare your unique cultural contexts with those of the critics. In other words, how are your cultural norms alike or different than the critics that you chose in your research? Because I was born in 2000’s the strive towards openness and acceptance and equality is my history and is my culture so I believe that in that sense my cultural norms are similar but in another sense they are very different because I didn’t come from a time where inequality was acceptable so to come from that mindset and that surrounding you to now switching they have a harder time of choosing what is right and what is wrong which makes their critiques unclear. b. In what ways do you believe that the critics' cultural norms influenced their critiques or analysis? I believe...
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...Truthfulness as a Factor in the Language of Advertising There is a possible relationship between truthfulness and the language of advertisement is difficult and hard fact for most advertisers to believe in the world of communication. This has to do with freedom of expression associated with the use of figures of speech such as simile, metaphor, hyperbole, and euphemism (Crystal 1997). To those who hold this belief, there is no relationship we between ethics (from where we conceived the virtue of truthfulness) and the language of advertisement. Some do ask: what does truthfulness have to do with advertisement since it is persuasive? And, that what has truthfulness need to do with persuasion because persuasion often involves cajoling, coaxing, convincing, enticing and inducing. All these as a matter of fact involve exaggeration, falsehood, puffing, and embellishment and over estimation.These raise the question of morality in business. In the field of advertisement, we ask the question of professional ethics, and ethical codes of conduct in relation to advertisement practices. In the field of language, the society also seeks for truthfulness, because language be it of advertising or otherwise, is an instrument for action used to promote our purpose in dealings with others, and in communicating ideas that are divorced from emotion. Truthfulness simply refers to the act of giving true information or facts (in exact manner) about something. Therefore, true statement is based...
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...1 Student: ___________________________________________________________________________ 1. Scholars have been studying behaviour in organisations at least since the time of Greek and Chinese philosophers. True False In order for something to be called an organisation it must have buildings and equipment. True False All organisations have a collective sense of purpose, even though this purpose might not be fully understood or agreed upon. True False Collective entities are called organisations only when their members have complete agreement on the goals they want to achieve. True False Evidence indicates that applying organisational behaviour knowledge tends to improve the organisation's financial performance. True False Globalisation may have both positive and negative implications for people working in organisations. True False Reduced job security and increased work intensification in Australia are partly caused by globalisation. True False 2. 3. 4. 5. 6. 7. 8. 9. Education is a primary category of surface-level diversity. True False Australian employees are more diverse today than a few decades ago on many deep-level categories but have actually reduced their diversity on most surface categories. True False 10. Research indicates that baby boomers and Generation-X employees bring the same values and expectations to the workplace. True False 11. Workforce diversity potentially improves decision making and team performance on complex tasks. True False...
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...competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors in the minds of consumers. Finally, the company’s marketing environment also includes various publics- any group that has an actual of potential interest in or impact on an organization’s ability to achieve its objectives. Seven types are identified: financial, media, citizen action, local, general, government and internal publics. 2. What is demography and why are marketers interested in it? List some of the demographic trends of interest to marketers. Demography is the study of human populations in terms of size, density, location, age, gender, race,...
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...Resources for Teaching Prepared by Lynette Ledoux Copyright © 2007 by Bedford/St. Martin’s All rights reserved. Manufactured in the United States of America. 2 1 f e 0 9 d c 8 7 b a For information, write: Bedford/St. Martin’s, 75 Arlington Street, Boston, MA 02116 (617-399-4000) ISBN-10: 0–312–44705–1 ISBN-13: 978–0–312–44705–2 Instructors who have adopted Rereading America, Seventh Edition, as a textbook for a course are authorized to duplicate portions of this manual for their students. Preface This isn’t really a teacher’s manual, not, at least, in the sense of a catechism of questions and correct answers and interpretations. Because the questions provided after each selection in Rereading America are meant to stimulate dialogue and debate — to generate rather than terminate discourse — they rarely lend themselves to a single appropriate response. So, while we’ll try to clarify what we had in mind when framing a few of the knottier questions, we won’t be offering you a list of “right” answers. Instead, regard this manual as your personal support group. Since the publication of the first edition, we’ve had the chance to learn from the experiences of hundreds of instructors nationwide, and we’d like to use this manual as a forum where we can share some of their concerns, suggestions, experiments, and hints. We’ll begin with a roundtable on issues you’ll probably want to address before you meet your class. In the first section of this manual, we’ll discuss approaches to...
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...How To Write a Thesis Statement What is a Thesis Statement? Almost all of us—even if we don’t do it consciously—look early in an essay for a one- or two-sentence condensation of the argument or analysis that is to follow. We refer to that condensation as a thesis statement. Why Should Your Essay Contain a Thesis Statement? to test your ideas by distilling them into a sentence or two to better organize and develop your argument to provide your reader with a “guide” to your argument In general, your thesis statement will accomplish these goals if you think of the thesis as the answer to the question your paper explores. How Can You Write a Good Thesis Statement? Here are some helpful hints to get you started. You can either scroll down or select a link to a specific topic. How to Generate a Thesis Statement if the Topic is Assigned How to Generate a Thesis Statement if the Topic is not Assigned How to Tell a Strong Thesis Statement from a Weak One How to Generate a Thesis Statement if the Topic is Assigned Almost all assignments, no matter how complicated, can be reduced to a single question. Your first step, then, is to distill the assignment into a specific question. For example, if your assignment is, “Write a report to the local school board explaining the potential benefits of using computers in a fourth-grade class,” turn the request into a question like, “What are the potential benefits of using computers in a fourth-grade class?” After you’ve chosen the...
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...CHAPTER 1 INTRODUCTION Introduction The network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market was transformed. A standalone policy and regulatory body known as the Malaysian Communications and Multimedia Commission (MCMC) was formed to bring new length of transparency and public liability to technology sector administration. Since then, broadband connections were widely spread in the market. For example, 1700 broadband connections were provided in approximately 800 libraries and expanded to public location where Internet can be found at most towns. As the government keep pushing toward the development of a broadband society, a large total number of broadband connections of all kind increases from 19,000 to over 200,000 in year 2002. While in year 2004, the government determines to set an amount of RM 800 million to build and improve broadband connectivity at countryside and outskirt. As Malaysia pushing ahead to create a broadband society, broadband service provider can grab this opportunity and promote the service to the consumer. Malaysia has been continuously proving...
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