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Apple Accounting

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Submitted By triplep14
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GAAP are Generally Accepted Accounting Principles and they impact essentially all items on a financial statement. Publicly traded companies and government entities at all levels are required to stick to GAAP to ensure that they use a uniform set of standards to compile the statements. Private companies, on the other hand, are not coerced into these standards, and therefore can produce non-GAAP statements that depict a different narrative for the company. The use of GAAP on financial statements allows external audiences, such as investors, regulations, and the like, to compare businesses, both intra and inter, using parallel measurements. Knowing that the same principles have to been applied enables for easier comparisons and analysis. Companies that produce non-GAAP financial statements may sometimes be required to submit a GAAP statement as well, as they illustrate a different perspective. The non-GAAP is intended for investors as well, providing a different image of the company, or it may be used internally to enhance operations within the company. Non-GAAP financial measures are used as a strategic asset to communicate clearly and effectively the financial performance of a company from the screening of management. They do not include operating or other statistics that are not financial in nature or based on GAAP requirements.
Apple, in this case, uses non-GAAP measures because they believe that these measures, when taken together with the consolidated GAAP measures, provide incremental comprehension into the core factors affecting the company’s performance and future revenue potential. They believe this method increases the transparency of the current results, thus reflecting a better economic reality, and allowing investors to fully understand the trends in its current and future performance. While subscription accounting is required by GAAP, Apple recognizes

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