Free Essay

Appreciation of Chinese Art and Design

In:

Submitted By IvoryXU
Words 1648
Pages 7
6 Appreciation of Chinese Art and Design - Symmetry in Chinese Art and Design

Symmetry has been widely used in various contexts. In traditional Chinese art and design, the concept of symmetry is one of the most important aesthetic principles. Symmetrical beauty is derived from nature, i.e., law of nature in Taoism. The human body and almost all animals are symmetric, which shows a beauty of health and balance. Rather asymmetry leaves people an impression of displeasure. Symmetry is also the manifestation of Chinese philosophy of harmony and zhongyong (the Mean thought) in Confucianism. The aesthetic principle of symmetry in Chinese art is similar to the “Golden Rule” in the West, the aim of which is to achieve balance. This essay aims to discuss the aesthetic principle of symmetry used in Traditional Chinese Art and Design, including ancient Chinese Bronze artwork, ancient Chinese architecture and Chinese paper cutting.

I. Symmetry in Ancient Chinese Bronze artwork
Bronzes basically can be classified into four types in terms of function: food vessels, wine vessels, water vessels and musical instruments. Various shapes and designs can be found in each type, fully demonstrating the creativity and skills of the ancient people. Despite of this, symmetry was used as a universal basic aesthetic principle. Ancient Chinese bronzes stressed balance and symmetry of form, and communicated solemnity and ceremony.
Among the various kinds of bronze vessels, ding is a significant category. Originally ding was used as food vessel and later evaluated to sacrificial vessel. Ding was describes as a kind vessel with three feet and two ears in Shuo Wen Jie Zi by XU Shen. Actually, most of the ding have three feet while some have four, like the famous Si Mu Wu Ding. In the Age of Copper of the Chinese history, Ding was regarded as ware of nation founding and the symbol of nation, representing supreme royal power. With the extinction of a nation, Ding must be moved. When Shang Dynasty extinct and Zhou Dynasty flourished, Dings were moved from Bo Jing to Hao Jing, which is the capital of Zhou.
Figure 1
The pattern applied on ding basically consists of taotie and clouds. Taotie, also known as “beast of gluttony”, is a ferocious creature combining all sorts of animal characteristics in the natural world. Usually taotie is at the center of the centre, surrounded by clouds. The fierce beast taotie is overlooking the mortal world from the sky, with its body hidden in the clouds. Thus only the head of taotie appear on the bronzes, and the body never appears. The taotie mask patterns have appeared frequently since Liangzhu Culture and are diverse from one to another. Despite the various types, the taotie mask patterns are usually symmetric. Generally, the patterns mark the bridge of nose as the center line and both sides are situated in a symmetrical fashion. The integral shape of taotie pattern usually appears to be gorgeous and gives people a feeling of solemnity. Figure 1 shows a bronze tripod ding, which was cast in the Shang Dynasty, used as a food vessel. Raised on three columnar supports, the deep rounded body of the ding was cast in low relief between the legs with three taotie masks below a band of four pairs of bird-headed dragons, all reserved on a leiwen ground and centered on and separated by vertical flanges, with a pair of bail handles rising from the rim, with mottled greenish patina. From this figure, it can be discovered that the taotie pattern is symmetric and leaves people an impression of ferocious, mysterious and terrible. Actually, symmetry adds to the majesty and prestige of the taotie pattern.

II. Symmetry in ancient Chinese architecture
Although only a small portion of the Chinese architecture survived from antiquity, it can be determined that symmetry has been adopted one of the basic principles of traditional Chinese architecture design, using archaeological evidence.
Figure 2
The basic feature of Chinese architecture is rectangular-shaped units of space joined together into whole. Quadrangle dwelling in Beijing is a model, as Figure 2 Shows. It can be seen that the main structure of the quadrangle dwelling is the axis, and the secondary structures are positioned as two wings on either side to form the main rooms and yard. In spite that the content of the quadrangle dwelling can be complex, consisting of meticulous design of the eaves and walls as well as windows and doors, the structure is quite simple. LIU Xiaoshi, a leading architect active in the preservation of old Beijing, once said "The design, layout and material of the old houses here reflect the ancient philosophy of harmony between humans and heaven."
Figure 3
Quadrangle dwelling in Beijing demonstrates the combination of units of space in traditional Chinese architecture abiding by the principles of balance and symmetry. Similarities can be found in other examples like the Forbidden City. Figure 3 shows the air view of the Forbidden City. It’s apparent the whole Forbidden City is bilateral symmetrical on the axis. The axis is from Meridian Gate to Xuanwu Gate, and is coincident with the axis of the city of Beijing. On the axis situated the most significant palaces of the architectural complex, consisting of the three front halls and the three back halls of both outer and inner courts. Symmetry to some degree adds to the stateliness and magnificence of the architectural complex. More importantly, symmetry helps to divide the different palaces into different status according to the function and the master.
The concern with symmetry in ancient Chinese architecture not only can be seen from the integral structure, it can also been viewed merely from the archways or doorways of many buildings.
Paifang is an example of bilateral symmetry which is by far the most common form of symmetry in architecture. It is an ancient arch made of wood or stone and inlaid with glazed tiles. Its origin can be dated back to Zhou Dynasty. Originally Paifang served as a marker for the entrance of building complexes, temples, parks, or towns. Later it was built as decoration. In many situations, paifang are also made in memory of someone for their merits and virtues. Figure 4 shows the Zhishi Xuanyue paifang located in Hubei Province. It is the first gate leading to the Wudang Mountain, symbolizing the partition of mortal world and fairy land. From the figure it can seen that the Figure 4 paifang is symmetric, which shows the beauty of balance and leaves people an impression of virility, stateliness and primitive simplicity.
Figure 5
Apart from bilateral symmetry, Rotational symmetry can also be seen in ancient Chinese architecture. Figure 5 shows the round house made of earth in Fujian Province. The round houses, also known as Toulou, is a large, enclosed and fortified earth building, circular in configuration, with very thick load-bearing rammed earth walls between three and five stories high and housing up to 80 families. It is a category of Large-scale residential buildings. The architectural composition of rotational symmetry of round houses not only appears to be majestic from the outside, but also involve precise and ordered design of the interior. The rotational symmetry design fulfilled the creation of centripetalism, emphasizing the significance of the central position of the huge patio, which demonstrating the Hakka’s value of clan collectivism.

III. Symmetry in Chinese Paper Cutting
Paper Cutting is a kind of folk art in China. The origin of paper cutting can be dated back to the story of jiantongfengdi in Shih Chi by SimaQian. In the story, phoenix tree leaf was used as the material instead of paper to cut the image of jade tablet, which is used for ritual services more than two thousand years ago. Primarily, symmetry is adopted in Chinese paper cutting as a skill. With the method of replicating, paper cutting become more efficient and as consequence the image become symmetric. As Figure 6 shows, the pattern is 4-fold rotational symmetry, but actually it only costs the cutting in 1-fold area.
Figure 7
Figure 6
However, symmetry in Chinese paper cutting is more than a skill, it also serves as an aesthetic principle and has rich connotations.
Chinese culture values even number since it conveys the meaning of completeness and jollity. The paper cutting shown in Figure 7 involves the Chinese letter “Red Double Happiness”. It adopted reflection symmetry and thus the bilateral sides of the pattern are mirror symmetrical to each other. It is apparent that the paper cutting successful expressed the theme of feast by adopting the principle symmetry.

Conclusion
As shown through the analysis of various examples in Chinese art and design, including ancient Chinese Bronze artwork, ancient Chinese architecture and Chinese paper cutting, symmetry perpetuates itself for its mark of balance, Zhongyong, harmony. The three topics discussed in the essay demonstrated the various category of symmetry, the significant role it plays in Chinese art as well as its rich connotation. Hence it can be seen that symmetry as an aesthetic principle has close relationship with the core value of Chinese culture and philosophy and that the significance of symmetry in Chinese art and design cannot be ignored.

References:

AmoyMagic.com: Hakka Earthen Fortresses (tulou), (2008), Retrieved on 29th, November, 2010 from http://www.amoymagic.com/FJAdv/Roundhouses.htm ChinaCulture.org: Ancient Arches (Paifang), (2003), Retrieved on 1st, December, 2010 from http://www.chinaculture.org/gb/en_madeinchina/2006-01/20/content_78339.htm Chinavoc.com: The Art of Chinese Bronzes - ancient Chinese bronze artwork, (2007), Retrieved on 1st, December, 2010 from http://www.chinavoc.com/arts/handicraft/bronze.htm Cultural-China: A Bronze Tripod Ding, (2007), Retrieved on 28th, November, 2010 from http://arts.cultural-china.com/en/30Arts1232.html Dorothy K. Washburn & Donald W. Crowe, (1998), Symmetries of Culture: Theory and Practice of Plane Pattern Analysis, United States of America: University of Washington.

Similar Documents

Free Essay

Virtual Art Tour

...Art 100 Virtual tour of Washington DC area Siva and consort Uma SMITHSONIAN MUSEUM-Arthur M. Sackler and Freer Gallery of Art – SOUTH ASIAN AND HIMALAYAN ART Both the Sackler Gallery and Freer Gallery are located on the National Mall between the Capitol and Washington Monument. The hours of operation are 10.00 am to 5.30 pm except on December 25 and admission is free.Charles Lang Freer, the founder of the Freer Gallery of art expressed his enthusiasm by “I am over my head in love with India” after his first visit to the subcontinent. As I casually browsed the Freer Gallery, the beautifully decorated image of Buddha caught my attention. Also, on display were other masterpieces of Mughal and Rajput paintings along with richly decorated court arts and daggers used by Mughal emperors. I can clearly relate to this period of history because I am of Indian descent and also practice Hindu religion. I am well aware of this particular aspect of art and culture that we have covered during this course. During The Chola dynasty, the Hindu god known as Siva Nataraja (Lord of the Dance) was the perfect embodiment of Chola beauty. The Chola dynasty was one of the most dominant artistic, religious and political forces in south India from the ninth through the thirteenth century. Siva Nataraj was portrayed as the family diety because he was always seen with his consort Uma and their elephant headed son Ganesha, often referred to as the remover of all obstacles. According to the...

Words: 1484 - Pages: 6

Premium Essay

Art As A Form Of Expression In Ancient Art

...Art is an almost limitless vehicle for expression. It takes a wide variety of forms and is always evolving into new avenues of expression over the centuries. People have used art since the beginning. In prehistoric times cave art was used as a form of storytelling using pictograms. For example, cave people used charcoal to draw onto the roofs of caves. To this day, these drawings depict the hunting of animals and record part of the lives of people long ago. This is an example of one of the first purposes of art as a historical record. Throughout time various cultures would use drawings on tablets, walls, and buildings to depict important events and everyday occurrences. Over time, gradually art took on other roles and forms. For example, in ancient Rome villas would depict pleasant scenery. These murals can still be viewed today in the ruins of Pompeii. In addition, both Rome and Greece used sculptures to celebrate and memorialize the human form. Thus, in ancient times art took a big leap by providing an outlet for self expression and pleasure to its admirers....

Words: 873 - Pages: 4

Premium Essay

Visit a Local Museum or Play

...Cultures I 3/11/2016 I visited the Belz Museum of Asian and Judaic Art at 119 Main Street in Memphis, Tennessee. I work within walking distance of the museum, and I had passed by the museum many times. The collection of Asian art is the largest in the southern United States with more than 900 pieces. There had been carved jade, ivory, sculptures and many other forms of art that range in date about 202 BC up to the 20th century. The Judaic displays depict stories from the Old Testament and demonstrate the change throughout the centuries of the style of Judaic art. I was amazed upon entering the museum with the size and detail of the carvings that were in the front area. You can purchase an audio tour for $3.00 that gives great detail about the pieces on the tour. The Museum is décor and atmosphere is very eloquent and feels warm and inviting and makes for a very pleasant experience. The rich detail of the Ivory Pagoda temple was unusual in its size and the accuracy. It is an octagon shape and tall. The people on five levels of this hand carved are done very detailed, and there are many visitors in this sculpture. The walls were decorated with designs and symbols with excellent point precision. The roof on all five levels was formed perfectly and painted to make it look like it was gold with stripes painted on them. The carved ivory Ball-in-ball was intricate. The base of the sculpture is of Chinese dragons which have exquisite detail and reddish brown in color. It is shooting...

Words: 480 - Pages: 2

Premium Essay

Fine Arts

...Arts and Crafts A few weeks ago, I made my first trip to an art gallery, the Tucson Museum of Art, in Tucson, Arizona. I went in ready to take notes with my notepad and pen not knowing what to expect, but hopeful that I could find a few pieces worth writing about. At the entrance, the ladies at the information desk were very helpful in getting me started after I explained my mission. After relieving me of my pen and giving me a pencil, I walked through the gallery. I found many pieces that I really liked, and only very few that I didn’t. Throughout my visit, it became more and more difficult to choose only two pieces that I like and one I do not. Fortunately for me, the day I visited the Museum was the last day of Judy Miller’s exhibit called, Imaginary Dioramas. Miller’s dioramas involve taking pictures of celebrity’s wax figures (normally from Madam Toussad’s Wax Museums), and superimposing the pictures onto an unlikely background. Imaginary Dioramas is about dichotomy. One of my favorite pieces from the exhibit was titled, Outtake #26, Uma. The background of the picture is a serene forest in autumn, showing trees and many leaves on the ground. On the left side of the picture is a close-up of Uma Thurman in her part as The Bride, Beatrix Kiddo, from the movie Kill Bill volume 2, looking more than ready for the director to yell, “Action!”, so she can continue to cut bad guys in half with her sword. On the right side, the director, Quentin Tarantino, is shown making...

Words: 1011 - Pages: 5

Premium Essay

Fgkjdkjk

...ARTS 105 Art Appreciation Summer 2016 Session (15-55) May 30 , 2016 – July 23, 2016 Course Description Introduction to the place of visual art in modern society, to the vocabulary used in discussing a work of art, and the studio techniques artists use to produce two and three-dimensional works Prerequisite: None Proctored Exams: None Instructor Information Dr. Patricia Rooney, PhD American Studies-Visual Culture, St. Louis University M.A. Art History, Webster University parooney@cougars.ccis.edu Textbooks Frank, Patrick. Prebles’ Artforms 11th Edition. 2014. Upper Saddle River, NJ: Pearson, 2014. ISBN: 978-0-205-96811-4 Textbooks for the course may be ordered from MBS Direct. You can order * online at http://direct.mbsbooks.com/columbia.htm (be sure to select Online Education rather than your home campus before selecting your class) * by phone at 800-325-3252 For additional information about the bookstore, visit http://www.mbsbooks.com. Course Overview Art Appreciation is an introduction to the principles and concepts used in the study and analysis of the fine arts, in order to achieve a basic understanding of art and artistic concerns. Art Appreciation studies the major cultural achievements and significant artistic works that have shaped Western culture. The approach to this course is to study the arts in an historical context beginning with the earliest artistic expressions of ancient societies...

Words: 5065 - Pages: 21

Free Essay

Cultural Center

...I. CHAPTER 1 1. INTRODUCTION The city of San Pablo holds one of the most treasured places in Laguna and that is the “Seven Lakes”. These freshwater Lakes of San Pablo City were formed by a unique process called phreatic eruption where shallow lava from Mt. San Cristobal intersected groundwater which blew out (steam-heated eruption) the overlying rocks to form a circular and crater-like depression that eventually filled up with rainwater. The lakes are volcanic in origin, but the folklore handed down from one generation to another identifies a poof or diwata as the one responsible for transforming an grove or a garden into the lakes as punishment for the earthly concern masses when certain agreements were broken . The seven lakes are: Sampaloc, Palacpaquen, Mohicap, Calibato, Bunot, Pandin, and Yambo. Just like any other body of water, the lakeshore area harbor human settlement. The lakes are sources of water for domestic phthisis such as bathing or cooking, with a nearby spring as source of drunkenness water. The lakes are a source of food, a kind of Fish, shrimps, and mollusk such as Corbicula, commonly called tulya. Parts of the lakes are navigable. The lakes traditionally have been a common resource for everyone, without any restrictions on their use; any extremity of the community of interests can fish in them. The city of San Pablo relies on these Lakes as a source of economic income by attracting tourist and commercializing its local resources for the benefit of the...

Words: 4531 - Pages: 19

Free Essay

Never Judge a Book by Its Cover

...developed a bad reputation. Many concerns such as the procedure, health risks and career complications are what have caused some of the negativity towards tattoos. In today’s society these are no longer the case and thus, the art has become mainstream. The act of tattooing started in early civilizations and was most evident in ancient Egypt. The Egyptians’ wall writing showed evidence of the body being used as a canvas around 2000 B.C. (“All About the”). Throughout many different cultures tattoos are used as a part of their religious practices. A tattoo can represent ones authority or a particular responsibility within the practice. However, during biblical times, tattoos were considered an act of mythological worship. Some experts believe that Moses viewed tattoos a little differently, viewing them as a way to commemorate devotion rather than paganism worship. Years later, during the Roman Empire, slaves and criminals began to bare tattoos causing them to develop a negative connotation. They were also used negatively to brand Jews during the Holocaust. Nowadays the process of tattooing is used for aesthetics, symbolism, and other reasons. The creation of tattoos and tattooing has also changed over many years. In the beginning, some tribal cultures would cut a design into the skin and then rub ashes or ink into the cut. Others would use a sharp object to tap ink into the skin (“All About the”). Today, the most common...

Words: 1813 - Pages: 8

Premium Essay

Final Exam Paper

...ARTH304 Art of Japan Final Exam To Mrs. Pia Brancaccio June 13th, 2013 1. Please select two works of Buddhist art from the Early Heian Period and explain: a. The political transition from Nara to Heian period. b. The religious changes we see taking place in Japan during this time. c. The main features of Buddhist art and architecture in the early part of the Heian period. Please include in your discussion an explanation on how these works of art and architecture were used by religious practitioners. Works selected: • Interior of the kondo, Kanshinji, Osaka, fig.151, page125 • Taizokai (Womb World) of Ryokai Mandara, fig.152, page126 The Heian period (794-1185) takes its name from the new capital established in 794 at Heian, or Capital of Peace and Tranquility, a variation on the Tang Chinese capital’s name of Chang’an (Everlasting Peace). The shift in power from the Buddhist community back into the hands of the powerful aristocratic family is fully realized early this period (794-951). Buddhism was allowed only a limited presence within the capital itself, reorients itself into esoteric cults focused on complex philosophies and rituals as well as into more populist “saviour” movement that helped for the first time spread the religion widely amongst the common people.One of the major events of the Early Heian period, the introduction into Japan of Tendai and Shingon Buddhism was precipitated by the loss of direction on the part of the Buddhism community that had led to the...

Words: 2230 - Pages: 9

Free Essay

The Book of Tea

...THE BOOK OF TEA by Kakuzo Okakura Originally published  Dreamsmyth edition First printing  Typography, book design and binding by William Adams Printed in the U.S.A.  The Book of Tea . . . . . . . The Cup of Humanity The Schools of Tea Taoism and Zennism The Tea-Room Art Appreciation Flowers Tea-Masters        Colophon       The Book of Tea . The Cup of Humanity T     and grew into a beverage. In China, in the eighth century, it entered the realm of poetry as one of the polite amusements. The fifteenth century saw Japan ennoble it into a religion of æstheticism—Teaism. Teaism is a cult founded on the adoration of the beautiful among the sordid facts of everyday existence. It inculcates purity and harmony, the mystery of mutual charity, the romanticism of the social order. It is essentially a worship of the Imperfect, as it is a tender attempt to accomplish something possible in this impossible thing we know as life. The Philosophy of Tea is not mere æstheticism in the ordinary acceptance of the term, for it expresses conjointly with ethics and religion our whole point of view about man and nature. It is hygiene, for it enforces cleanliness; it is economics, for it shows comfort in simplicity rather than in the complex and costly; it is moral geometry, inasmuch as it defines our sense of proportion to the universe....

Words: 3784 - Pages: 16

Premium Essay

Destination Marketing

...Introduction of China and its features3 - 4 Marketing objectives of campaign : entertainment 4 - 6 Theme design: Avatar Project 6 - 12 French target markets and motivations 5 Reasons and selection of themes 6 Implementations of a virtual animated journey 7 Different steps (media planning)8 Online network and virtual technology support and promotion9 Management of the effects 4 Budget 5 Evaluations of the outcomes 6 * A. Introduction Introduction of China and its features China is situated in eastern Asia on the western shore of the Pacific Ocean. Among the 220,000 kilometers of rivers the Changjiang (Yangtze), Huanghe (Yellow River) and Zhujiang (Pearl River) are the most famous. Yangtze River Basin is the cradle of Chinese civilization, as the many cultural-historical sites along the banks of the Yangtze River attest. China is divided into 35 administration unites, including 23 provinces, five autonomous regions (Inner Mongolia, Ningxia, Guangxi and Tibet), four municipalities directly under the central government (Beijing, Shanghai, Chongqing and Tianjin) and two special administrative regions (Hong Kong and Macau). China has beautiful scenery, with mountains and ranges, highlands, plains, basins, and hills. There are thousands of mountains of various sizes scattered across China's vast territory. Mountains have a special role in Chinese Buddhism because Buddhists tend to build Buddhism temples and shrines on secluded mountains. The four most...

Words: 4327 - Pages: 18

Premium Essay

Figureheads: The Viking Age

...(Curry) Prior, during, and after the Viking Age was the time of the Chinese Tang Dynasty, Charlemagne is crowned by the first Roman Emperor and Irene of Athens is the Byzantine Empress. The Norse people, who belong to the Germanic ethnicity group, were natives of Norway. (Minahan) They were a people who lived within a class system similar to that of other European nations that included: aristocracy, peasants and slaves. They were also master shipbuilders. Due to limited land suitable for farming, they also fished, hunted and maintained livestock. Prior to and during the Viking Age, the Norse were known to also trade with countries in order to obtain grain, textiles and items of luxury like precious metals and iron. However, when these items could not be easily obtained through trade; the Norsemen would get what they wanted or needed through...

Words: 1232 - Pages: 5

Free Essay

I Dunno

...Preserving and Revitalizing Filipino Architecture Thru Museum Chapter 1 INTRODUCTION A. The Problem and Its Setting a. Background of the Study Various cultural influences are here in our country, there’s the Chinese, Indian, Islamic, Spanish and even American traditions left their trademarks on the Filipino culture that plays a part on country’s architecture. Different traditions, motifs and even culture are merged with our identity. Identity that had struggled for centuries by Filipino especially in designing and architecture. Many of us are wondering with these questions: Does Philippine Architecture really exist? Is there Filipino architecture?People said that our architecture is an adaptation of Asian architecture. Our very own bahay -kubo, our mountain region dwellings are said to be similar with the other countries. Architecture, as an art, It is “subject to social, political or cultural influences”. It reflects the values of the society. we should provide an opportunity of more accommodating for the presentation, promotion and development of this art. The aim of this study is to give us the information about the architectural background of our country, not to prove that, but to give the facts and knowledge of our architecture. b. Statement of the Problem Major problem: Filipino architecture is not that recognized. Sub-problems:  Non existence of architectural museum in our country.  Several people are asking about the country’s architecture...

Words: 4239 - Pages: 17

Free Essay

Tattoos Past and Present

...Tattoos Past and Present Debra Eng/101 9/15/11 Kimberly Stanley Tattoos Past and Present Some people may have tattoos and others may find them ugly or despise them but one thing is true, tattoos are a part of the past and understanding where they came from can give us a greater appreciation for them today. The Egyptians, the Japanese, the Chinese, and more all have elaborate art histories whether it is buried in the pyramids, the temples, the sculptures, or caves but how has our history books in school forgotten to mention the important history hidden in tattoos? Tattoos have many meanings, and they are different all over the world and there past leads directly to the present and if history repeats itself it may even tell us something about our future. In this essay creating a timeline to conclusively draw a line through history too today and understand the many traditions our culture still possesses. Tattoos are a common part of our life because of recent discoveries we can give tattoos a past that leads to the present. Iceman 3200 B.C. Tattoos are part of our life but we forget that they are not new, in fact tattoos have been around longer than we can significantly date. According to Lineberry, (n.d) the ”oldest man to this date found is believed to have lived 5,200 years ago and possessed about 57 tattoos all over his body in dot like formations, scientists believe because of the placement of the tattoos...

Words: 1550 - Pages: 7

Premium Essay

Luxury Goods in Brazil

...China’s ‘LUXEPLOSION’ 1 It is an industry driven by an ECONOMY ON HYPER-DRIVE NOMINAL GDP: 1992 TO 2011 Source: World Bank 2 A quick expansion into ‘NEW GROUND’ PROVINCIAL GDP PROFILES (2011) Shanghai Beijing Tianjin Inner Mongolia Shaanxi Hunan Chongqing Sichuan Guizhou Source: China National Statistics Bureau, BBDO Analysis 3 As the economy expands and breaks into new ground… …the luxury category is also following suit -- it is achieving high growth simply by getting MORE PEOPLE TO BUY LUXURY GOODS FOR THE VERY FIRST TIME… 4 Luxury spending growth is driven by CATEGORY FIRST-TIMERS DECONSTRUCTING LUXURY SPENDING IN CHINA Source: Bain Luxury Market Survey – China 5 The crucial role of China’s BURGEONING MIDDLE CLASS % SHARE OF URBAN HOUSEHOLDS by income group (in RMB) % SHARE OF LUXURY CONSUMPTION by income group (in RMB) Source: McKinsey & Co. 6 How can they AFFORD LUXURY GOODS What is driving THEIR INTEREST IN LUXURY ? 7 China’ s middle class have a MINDSET THAT IS CONDUCIVE Optimism Ambition Loving of Life for luxury goods & services 65% feel their life will be better in the next 12 months. 42% say they work or study harder in order to succeed. 87% find it important to experience new things & enjoy life. Source: BBDO Voices 8 Their is a desire that is much stronger than THEIR EARNING POWER 49% 62% Say they long for luxury goods despite not...

Words: 3266 - Pages: 14

Premium Essay

Heritage Buildings

...Acknowledgement I would like to express my sincere gratitude to my dearest lecturer, Mr for his invaluable guidance, enthusiasm and support in every stage of my assignment. This assignment represents a great deal of time and effort not only on my part, but also on the part of my lecturer. I extend my gratitude to my friends for their most constructive input to enable me to complete this assignment successfully. Last but not least, I would like to thank my family members for their support and assistance in gathering the information for me and helping me financially to conduct this assignment. Introduction The heritage buildings in Malaysia are unique and attractive. Their designs can be traced from the Malay, Chinese, Indian, European and Middle Eastern cultures brought by traders who came to migrate or trade in the 16th century . These buildings are valuable assets to this country for their historical values and tourism potential. Heritage buildings in Malaysia may possibly be classified into six categories; namely shop houses, commercial buildings, religious buildings, private houses, palaces and institutional buildings. Most of these buildings are located in the commercial or highly populated areas like major cities and towns in Malaysia. Studies have shown that the structures of these buildings are still solid and intact, and safe for occupation until today. Aim With a long colonial history, Malaysia has a...

Words: 2733 - Pages: 11